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Balaji Telefilms readies two shows for Colors Bengali & Star Jalsa

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MUMBAI: Balaji Telefilms, which is eyeing expansion in the regional programming space, is all set to launch two new Bengali shows soon.

While the first one will be a Bengali fiction daily for Colors Bengali, the second will be a non-fiction show for Star Jalsa.

The Colors Bengali show will go on air from the first week of October this year, whereas the non-fiction show for Star Jalsa is slated to go on air in the first week of February 2016.

It may be recalled that in 2014, Balaji Telefilms had entered into a partnership with the Kolkata based production house Chhayabani to form Chhayabani Balaji Entertainment in a move to strengthen its regional offering.

Balaji Telefilms has also licensed the Box Cricket League (BCL) format for regional broadcasting to Zam Media from Punjab.

Under the aegis of Ekta Kapoor, Balaji Telefilms has executed over 15,000 hours of television content in Hindi, Tamil, Telugu, Kannada, Malayalam and Bengali entertainment across genres. What’s more, keeping abreast with technological advancements, the company has now moved towards HD programming to enhance viewing experience. It has also produced a fitness DVD with Sunny Leone for Times Wellness.

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