Sports
Pink Parade 2026 puts women’s strength centre stage in Mumbai
Ace Blend and On Tour rally runners to rewrite fitness myths
MUMBAI: The sea breeze at Breach Candy Promenade carried more than just the scent of salt on Sunday morning. It carried a message. Strength has no stereotype.
Pink Parade 2026, a 5 km community run hosted by Ace Blend in partnership with On Tour, brought together Mumbai’s fitness enthusiasts in a spirited show of solidarity for women’s health. From first-timers to seasoned runners, participants laced up not only to clock miles but to challenge long-held assumptions around women and supplementation.
The morning began with a guided warm-up session between 7.15 am and 7.30 am, before the run set off at 7.30 am sharp. Clad in exclusive Pink Parade T-shirts and fanny packs, runners turned the promenade into a moving ribbon of colour and camaraderie.
Post-run, the energy flowed into Greenr, where participants cooled down over smoothies infused with Ace Blend’s Pink Creatine. The product, central to the event’s theme, seeks to reposition creatine from a male-dominated gym supplement to a broader performance ally for women. Its distinctive hue comes from Polish tart cherries, known for supporting rest and recovery.
While creatine has traditionally been marketed towards men chasing muscle gains, growing research points to its wider benefits, from muscle recovery and cellular energy production to potential cognitive support. Pink Parade used the power of community to underline that performance is not defined by gender, but by goals.
Ace Blend founder Shivam Hingorani, said the initiative was about more than a single morning run. “For us, Pink Parade was not just a run, but the start of a movement. For years, creatine has been marketed in a narrow way. We want to normalise conversations around women’s performance, not just in the gym but in daily life. Supplementation cannot be defined by gender, it is defined by ambition.”
The collaboration with On Tour, a community-driven run club known for energising Mumbai’s urban fitness scene, ensured strong turnout across age groups, including entrepreneurs, content creators and wellness advocates. The result was an atmosphere that felt equal parts race day and rallying cry.
Beyond the finish line, Pink Parade 2026 sparked conversations around strength training, recovery and reclaiming pink as a symbol of power rather than pigeonhole. In doing so, it set a brisk pace for a future where fitness narratives are broader, bolder and built on science rather than stereotype.
Sports
BUDX NBA House returns to India in Delhi
Fan experience with Isiah Thomas and DeMarcus Cousins set for May 9–10 at Bharat Mandapam.
MUMBAI: BUDX NBA House is dribbling back into India because when basketball meets Delhi, even the courtside seats start feeling like courtside culture. The NBA and Budweiser India have confirmed the return of BUDX NBA House, an immersive fan experience blending basketball, music and culture. Following its debut in Mumbai last year, the event moves to New Delhi on Saturday 9 and Sunday 10 May 2026 at Bharat Mandapam, Exhibition Hall No. 6, coinciding with the 2026 NBA Playoffs.
The two-day programme (for ages 16 plus) features on-court activities, live performances by international and Indian artists, meet-and-greets with two-time NBA champion and Naismith Hall of Famer Isiah Thomas and four-time NBA All-Star DeMarcus Cousins, BUDX Masterclasses with expert workshops and panels, a 3-on-3 celebrity game, streetwear showcases, photo ops with the Larry O’Brien Trophy, and appearances by Sacramento Kings mascot Slamson, the Kings Dancers and dunk team. The Kings, who played the first NBA games in India in 2019, return for a second consecutive year.
NBA India country head Rajah Chaudhry said, “Hosting BUDX NBA House in New Delhi for the first time marks an exciting next step in our continued efforts to engage fans across India in new and creative ways. The response in Mumbai last year showcased the incredible passion for basketball in the country.”
AB Inbev vice president of marketing & trade Marketing for India Vineet Sharma added, “After witnessing the phenomenal response to the first-ever BUDX NBA House in Mumbai, we’re excited to bring an elevated and more immersive edition to fans in New Delhi.”
Last year’s Mumbai edition welcomed more than 6,000 fans over two days. BUDX NBA House has previously been held in Brazil, Canada, China, France, Germany, Mexico, the US and the UK, with Australia set to host its first edition on 14–17 May 2026.
The Delhi event will be produced, promoted and ticketed by District by Zomato. Further details on partners and programming will be announced soon.
The 2025-26 NBA season is streamed live in India on Prime Video, the NBA Youtube channel and NBA League Pass.
In a country where cricket reigns supreme, the NBA is quietly sinking three-pointers into culture proving that when hoops, hip-hop and heritage collide in Delhi, even the fans start believing the next big slam could be Indian.
