Sports
Hanumankind powers up India–Pakistan T20 match with electric performance
Thums Up turns World Cup thriller into thunderous live spectacle
COLOMBO: When India meets Pakistan on the cricket field, subtlety rarely makes the playing XI. At the ICC Men’s T20 World Cup showdown, Thums Up ensured the atmosphere matched the rivalry, dialling the drama all the way up with a stadium-shaking live performance by Hanumankind.
Living its punchy philosophy of Aaj Kuch Toofani Karte Hain, the billion-rupee brand transformed match day into a full-blown “Taste the Thunder” moment. As a packed stadium buzzed with anticipation, LED screens flickered with Thums Up’s signature static-glitch visuals before a razor-sharp countdown sliced through the noise. Then came the drop.
Hanumankind stormed the stage with Taste the Thunder, backed by coordinated lighting, smoke bursts and aerial choreography that turned the ground into a livewire arena. The set built steadily before exploding into a high-energy finale led by Kings United India, bringing together hip-hop, dance and cricket in one tightly choreographed crescendo. By the end, the crowd was not just watching the match. It was part of the spectacle.
“It’s incredible to perform at a match like this one. You can feel the energy in the air,” said Hanumankind. “Being able to do this with Thums Up is special. It’s a good time to be a fan of sport.”
The anthem itself blends Hanumankind’s gritty street verses with Vishal Dadlani’s commanding hooks, creating a track that feels as charged as a last-over finish. First unveiled at a press showcase in Mumbai, the song has quickly struck a chord for its raw sound and fearless attitude.
Coca-Cola India and Southwest Asia category head sparkling flavours Sumeli Chatterjee said, “A match like this becomes a marker in cricketing history, not just for fans of the two teams but for the sport as a whole. The atmosphere in the stadium was absolutely electric. With his raw, unfiltered energy, Hanumankind made ‘Aaj Kuch Toofani Karte Hain’ the perfect clarion call for the moment and the match.”
As cricket commanded the pitch and music ruled the stands, Thums Up stitched the two into a single, high-voltage experience. From studio speakers to stadium roars, Taste the Thunder proved that when the rivalry is fierce, only one flavour fits. Toofan.
Sports
JioStar drags Legends League Cricket to Delhi High Court in media rights row
The streaming giant secured an interim order on the very day the tournament was set to kick off, freezing commercial dealings and pushing the dispute toward mediation
MUMBAI: JioStar India moved fast and hit hard. On March 11th, the same day the Legends League Cricket Masters T20 Tournament was scheduled to begin, the company secured an interim order from the Delhi High Court against Absolute Legends Sports Private Limited, the outfit that runs the league, in a bitter dispute over media and commercial rights.
The petition, filed under Section 9 of the Arbitration and Conciliation Act, 1996, before Justice Harish Vaidyanathan Shankar, sought ad-interim protection preventing Absolute Legends from creating third-party rights, transferring, assigning or otherwise dealing with the media and commercial rights relating to the league. In plain terms: JioStar wanted to stop Absolute Legends from doing any more deals with anyone else while the dispute runs its course.
What Absolute Legends agreed to
Senior advocate Abhimanyu Bhandari, appearing for Absolute Legends, did not come to court empty-handed. He submitted that the company would file a comprehensive affidavit disclosing all commercial transactions currently being undertaken, including the agreement entered into with the second respondent in the case. The affidavit, he said, would be filed by all directors of the company.
Crucially, Bhandari also undertook that any receivables arising from commercial arrangements connected to the league would be deposited directly with the court, in an account to be opened by the registrar general, toward satisfaction of the admitted liability. The one caveat: those deposits should not prevent Absolute Legends from meeting its operational expenses necessary for the smooth functioning of its commercial activities. In other words, the company wants to keep the lights on while the legal battle plays out.
JioStar was represented by senior advocate Kunal Tandon, leading a team that included Aanchal Tandon, Niti Jain, Niharika Sharma, Nitai Agarwal and Natasa, along with Krishma Shah as the authorised representative of the petitioner.
Mediation ordered, next date set
Both sides agreed that the matter should be referred for mediation, and the court obliged. The dispute was directed to the Delhi High Court Mediation and Conciliation Centre, with parties ordered to appear before it on March 13th. The incharge of the mediation centre was requested to appoint a senior mediator. The case is listed before the court again on March 17th for further proceedings.
The timing could hardly be more awkward for Legends League Cricket. A tournament that was supposed to be launching was instead the subject of a courtroom freeze on the very day it was meant to kick off. Whether mediation resolves the dispute quickly or the matter returns to a full hearing on March 17th, one thing is clear: JioStar is not prepared to let its rights walk out the door without a fight.
