Sports
Ferrari CEO embraces Hindi mantra at India awards
Benedetto Vigna calls “hoga kaise nahi” perfect expression of brand philosophy.
MUMBAI: Ferrari’s boss didn’t just visit India he came back speaking fluent aspiration. Benedetto Vigna, CEO of Ferrari, revealed at the CNBC-TV18 India Business Leaders Awards 2026 on 14 March that a Hindi phrase he heard during his trip “hoga kaise nahi” (how will it not happen) perfectly captures the Italian marque’s relentless drive to redefine what’s possible.
Speaking on stage in Mumbai, Vigna described the line as a sharper, more powerful version of Ferrari’s own mantra, “We redefine the limit of the possible.” He said the phrase struck him instantly, “It is much shorter, better and more effective.”
Vigna stressed that Ferrari’s strategy has never been about chasing volume. “We don’t sell. We want people to fall in love with what we do,” he explained. The company continues to develop a diverse range hybrids, pure combustion engines and full electrics while staying true to the emotional pull that makes customers aspire to own one.
The comment came during a wider discussion on leadership and innovation, where Vigna shared another guiding principle, “Learn from everyone, everywhere. I have not met a person from whom I could not learn anything.”
In a room full of India’s business elite, the Ferrari CEO turned a simple Hindi expression into the evening’s most memorable line proving that sometimes the fastest way to accelerate isn’t with horsepower, but with the right four words.
Sports
Jana Small Finance Bank partners with Royal Challengers Bengaluru
Bengaluru-based lender becomes official banking partner for 2026 T20 League season.
MUMBAI: When two homegrown Bengaluru brands decide to join forces, the partnership is bound to hit a six especially when one is a defending champion and the other is all about backing aspirations. Jana Small Finance Bank has announced its partnership with Royal Challengers Bengaluru (RCB) as the Official Banking Partner for the 2026 season of the T20 League. As part of the association, Jana Small Finance Bank will serve as the exclusive banking partner of the franchise throughout the duration of the partnership.
Royal Challengers Bengaluru, the defending champions, remain one of the most followed teams in the league, boasting a strong and passionate fan base across India and globally. The collaboration brings together two brands united by a shared ethos of aspiration, resilience and belief, aiming to create deeper connections with audiences during the cricketing season.
Jana Small Finance Bank, MD and CEO Ajay Kanwal said the partnership reflects a natural alignment. “We are delighted to partner with Royal Challengers Bengaluru as their Official Banking Partner. Both Jana Small Finance Bank and RCB are proudly headquartered in Bengaluru, and this association reflects our shared connect with the city and its people,” he noted. He highlighted that RCB’s journey mirrors values of resilience, potential and ethical practices that resonate closely with the bank.
Royal Challengers Bengaluru, CEO Rajesh Menon welcomed the tie-up stating, “We are delighted to welcome Jana Small Finance Bank as our Official Banking Partner. As two Bengaluru-rooted brands, this partnership is built on shared values of resilience, integrity and a commitment to excellence. We look forward to creating meaningful engagements for our fans and communities across India.”
The partnership will run for the 2026 season, spanning March to December 2026.
In the world of cricket and banking, this alliance proves that when two Bengaluru powerhouses team up, the real winners are the fans – and the future looks brighter than a six over the boundary.
