Sports
Wendys India Launches T20 Burger Rewards Campaign
Cricket themed campaign runs 7 Feb to 8 Mar with tickets, jerseys and balls up for grabs.
MUMBAI: This T20 season, the scoreboard is not just at the stadium, it is at the burger counter. Wendy’s India has rolled out a cricket themed consumer campaign in collaboration with Coca Cola, the official sponsor of the T20 World Cup, turning every burger order into a potential match winning moment.
Running from 7 February to 8 March, the nationwide activation blends cricket fever with fast food fun, giving fans the chance to score big both on and off the field.
The mechanics are simple but cleverly gamified. Every Wendy’s burger ordered during the campaign period comes with a special sticker revealing a random score of 10, 15 or 20 runs. Customers who accumulate 100 runs can claim an assured reward by sending a direct message to @wendys_india on Instagram.
The prizes are designed to dial up the excitement. Fans stand a chance to win T20 World Cup match tickets, signed official jerseys and signed cricket balls, all provided by Coca Cola. For those dining in at Wendy’s India outlets, the experience comes with an added perk guaranteed official T20 merchandise with their dine in order during the campaign window.
Mohit Mahajan, AVP Marketing at Rebel Foods, said cricket in India is more than a sport, calling it an emotion that brings people together. He added that the T20 World Cup offered the perfect platform to create a rewarding experience that goes beyond food, turning every run into a celebration.
The campaign will run pan India, tapping into local fan engagement while aligning with the nationwide surge in cricket viewership. By weaving match day anticipation into everyday dining occasions from quick lunches to family outings Wendy’s is aiming to transform routine burger breaks into mini celebrations.
In a season where every boundary counts, Wendy’s India is betting that a little friendly competition, a few collectible runs and the lure of signed memorabilia will make its counters as lively as the crease.
Sports
SMK becomes first Indian helmet brand in Road to MotoGP championship
Partnership with Moto4 Latin Cup puts the brand on the international racing grid for the first time
NEW DELHI: An Indian helmet maker is stepping onto the global racing grid.
SMK Helmets has partnered the Moto4 Latin Cup as the official technical helmet sponsor, marking the company’s entry into international motorsport. The deal places the brand inside the prestigious Road to MotoGP ecosystem, a global ladder designed to groom young riders for professional circuit racing.
The move makes SMK the first global Indian helmet brand to enter a Road to MotoGP championship, a significant milestone for a company that has built its reputation on helmet engineering and manufacturing.
Riders in the championship will compete wearing SMK’s Titan Carbon Racing helmet, a race-spec model designed specifically for high-speed circuit competition.
The Moto4 Latin Cup forms part of the wider Road to MotoGP programme, which serves as a stepping stone for emerging riders aiming to climb the professional racing ranks. The 2026 season will feature 12 rounds across circuits in Brazil and Argentina, with young riders from across the Americas competing on identical Honda NSF250R race machines.
The championship begins from March 20 to 22 in Goiânia, Brazil, coinciding with the return of the MotoGP Brazilian Grand Prix. The series provides a professional platform for young racers to gain experience on international circuits and pursue what organisers call the “road to the dream”.
Backed by more than five decades of helmet manufacturing expertise, SMK is now extending its focus on safety and performance to the demands of the racing grid, where speed and precision leave little room for compromise.
Under the partnership, competing riders will be equipped with the Titan Carbon Racing helmet, built around a lightweight carbon-fibre shell and a race-oriented interior configuration. The helmet is ECE 22.06 certified and engineered to deliver protection, aerodynamic stability and comfort at racing speeds.
The design reflects modern racing priorities, combining lightweight construction, aerodynamic efficiency and rider-focused ergonomics.
The collaboration is also part of SMK’s longer-term strategy to expand its presence in international motorsport while advancing helmet technology through real-world racing insights.
Racing environments generate valuable data on aerodynamics, ventilation, stability and rider comfort at extreme speeds. Feedback from riders competing in the championship will feed directly into SMK’s ongoing helmet development programme.
“Motorsport represents the highest expression of performance, precision and human ambition,” said Shilpa Arora, head of global sales at SMK Helmets.
“For SMK, supporting the Moto4 Latin Cup is more than a sponsorship. It reflects our long-term commitment to rider safety and innovation,” Arora said.
Sidhartha Khurana, managing director and chief executive at SMK, said the company views racing as a crucial testbed for technology.
“As one of the world’s largest helmet manufacturers by volume, with over five decades of expertise, we believe racing plays an important role in advancing helmet technology,” Khurana said.
“These young athletes represent the future of the sport, and we are proud to stand beside them as they pursue their dreams. The insights gained through racing environments will continue to strengthen the technology that ultimately protects riders on roads across the world.”
Manufactured in India and sold across global markets, SMK’s entry into competitive racing also highlights the rising international recognition of Indian helmet engineering.
From factory floors in India to high-speed racing circuits in Latin America, the company is betting that the road to MotoGP can also become a road to global credibility.
