Television

Jetix rebrands to Disney XD in India

MUMBAI: Walt Disney Television International India will rebrand its Jetix/Toon Disney platform to Disney XD, a boy-focused, girl inclusive entertainment brand for kids aged 6-14 on children‘s day, 14 November, at 12 noon.
The channel will premiere with Disney‘s animated comedy series Phineas and Ferb, targeted at 9-14-year-old-tweens, and Aaron Stone, an adventure series about a champion video game player.


Disney XD will also showcase Zeke & Luther, a single-camera comedy about two best friends who set their sights on becoming world famous skateboarders.
 
Said Walt Disney Television International India VP and GM Natasha Malhotra, "Disney XD will feature characters and stories in a wide range of formats - animation, live action, movies and sports - focusing on the core value of accomplishment, in line with the aspirations of tweens today."


Also debuting on the same day is the online destination, Disney XD.in which will feature regular updates, interactive games, cyber zone with videos, information and downloadable content about all Disney XD channel shows.


Averred Malhotra, "Disney XD.in is a unique opportunity for us to not only provide additional content to our existing Jetix fans but also attract a whole new audience through its fun, interactive and boys focused, girl inclusive content."


Walt Disney Television International India has already kick-started its marketing and promotional activities ahead of the launch of the rebranded channel.


Apart from promoting the property across its own network channels, Walt Disney Television International India will also run promotional campaigns across other GECs, music channels and movie channels.


Said Walt Disney Television International India associate director - marketing Venugopal Iyengar, "We already hve an established viewership in the Hindi speaking market (HSM). Thus, our promotional thrust will be more towards the southern market."


As part of its television campaign, the company has booked approximately 2,500-3,000 spots outside its network across various south regional channels that include Telugu, Kannada and Tamil.


"We will be running the promotional activity on channels such as Raj TV, Kalaignar TV, ETV Telugu and Maa TV," Iyengar explained.


As a reminder medium, Disney XD will be utilised out-of-home and experiential media to convey the new brand experience.


"Out-of-home will be used as a reminder medium majorly across metros. We will also be present in select malls and multiplexes to demonstrate the brand taste," he elaborated.


Internet will also be exploited extensively to spread brand awareness.


Iyengar said, "We will be present on trade sites, gaming sites, messenger and e-mail applications."
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/rajaraman-s.jpg?itok=R1c_qzsV
Rajaraman Sundaram appointed as business head of Colors Tamil

Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632740667326.jpg?itok=cAuvbb71
Mirchi launches new show 'Sunday Suspense Hindi'

Mumbai: Music and entertainment company Mirchi has launched its new show "Mirchi Sunday Suspense Hindi." The radio show presents dramatic readings from Indian literature across suspense, crime, horror genres and it airs every Sunday between 3 p.m and 4 p.m on Radio Mirchi.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632739368400.jpg?itok=J1KdTeru
Rajat Sharma elected as president of NBDA

Mumbai: The News Broadcasters and Digital Association (NBDA) has elected Rajat Sharma as president at a meeting held on Monday. The board also elected ABP Network chief executive officer Avinash Pandey as vice president and Times Network managing director and chief executive officer MK Anand as...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632729620834.jpg?itok=-kHxXqps
Rahul Gangwani named editor-in-chief of Lifestyle Asia India

Mumbai: International media company Burda Media on Monday named Rahul Gangwani as editor-in-chief for Lifestyle Asia India. In this role, Gangwani will oversee the Lifestyle Asia’s editorial team, developing the brand’s editorial strategy and spearheading the rollout of new brand campaigns and...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632728807683.jpg?itok=l_2DYoWW
News18 Lokmat impact on the roads of Maharashtra

Mumbai: News18 Network has always been at forefront of highlighting key issues that echo the voice of the common man and engage all the necessary stakeholders to encourage development and progress. Continuing this commitment to spearheading issues of the common man and bringing it to the notice of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632723680105.jpg?itok=CMLO7Vza
Sandeep Dahiya moves on from Times Group

Mumbai: Times Lifestyle Enterprise CEO and Bennett Coleman and Co Ltd (Times Group) director of brand extension Sandeep Dahiya has decided to move on from the organisation. According to a statement, he will continue to be with the group till mid-November, for a smooth transition. Dahiya spent eight...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/25/photogrid_plus_1632577716267.jpg?itok=kHtUEapn
Sun TV regains top spot in week 37: Barc

Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required