Television

Hyundai encourages children to ‘Sketch the i’

MUMBAI: Car manufacturer Hyundai is doing an educational initiative for children.


The Sketch the i programme is aimed at creating safer drivers in the future by targetting today‘s school children. The company is organising a series of school meets where students would be encouraged to present imaginative and interesting ideas on Road Safety.



The programme will continue till the third Week of August, and will be organized at three levels – the school, the city and finally the all India competition. The final round of the competition will culminate in a competition at Chennai in August.


Through this programme Hyundai aims to contact 140,000 students targeting 250 schools in 14 different cities - including Mumbai, Delhi, Bangalore and Chennai.


Hyundai Motor India MD HS Lheem says, “Hyundai is committed to providing communities with the resources they need to create safer traffic environments on local streets. Through this program, we aim to educate children on road safety, and we hope they will be safer in the future, whether they are drivers or pedestrians.


“The association with school children is all about innovation and ideas and given that road safety is a prime concern for us at Hyundai, it followed naturally that we should link the two. We are always looking for ideas on how to boost road safety and where better to look than among the youngsters, who are the most imaginative.”


While the three submissions adjudged the best at the national competition will get the winning participants the opportunity to visit the Hyundai plant in Korea, all 52 participants in the national competition will be awarded a prize of Rs 10,000.


Winners of city-wide competitions will be presented Rs 1,000 as prize money. Five of the best presentations from each of the 245 schools will be taken to city-wide competitions, from where three winning entries will be sent to the national competition at Chennai.


Hyundai adds that it has long supported the cause of road safety and is involved in running the student traffic volunteer scheme in the cities of Delhi and Chennai which will expand to include other metros in the coming months. This concept too links safety and environment together and is a step further in the cause of spreading awareness about these two issues.

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