Kids
Disney Channel’s Hanna Montana heads for a new season on 10 April
MUMBAI: Come 10 April and Disney Channel will roll out the third season of its most popular franchise Hannah Montana.
Since its launch on Disney Channel, Hannah Montana has served as the brand building property for the channel globally, cutting through all age groups. Says Walt Disney Television International India senior VP and managing director Antoine Villeneuve said, “Hannah Montana is the number one Disney character amongst tweens for awareness, likeability and merchandise business worldwide. As a priority franchise, Hannah Montana exemplifies the channel‘s theme of aspiration, self belief and self expression.” |
In season 3, Hannah Montana turns 16 and is more aware of her responsibilities and is yet attuned to having fun. While growing older, she will also be shown dealing with a new set of challenges in balancing both her lives as Miley and Hannah. As part of its marketing initiative, Hannah Montana franchise will present a pop star experience for fans through engaging touch points. Disney Consumer Products will have offerings including home furnishings, personal care, toys and role play sets to promote the franchise. Meanwhile, Disney Publishing Worldwide has already launched several Hannah Montana titles including – Journals: Hannah‘s Book of Secrets, The Best of Hannah Montana along with activity books such as the Hannah Montana poster and sticker books. Disney will also utilize its interactive platform for enhanced engagements of the property with the viewers. Disney Interactive Media Group will provide a Hannah Montana digital experience through downloads, wallpapers, games, themes, ring tones and caller back tunes. For the I-phone customers, Hannah Montana‘s ‘cover styler‘ application can be downloaded for free from the applications store. Viewers will also have access to an all new mini sites sporting Hannah‘s new look, new games and downloadables along with a ‘cover styler‘ application on the Disney Channel site in May. |
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
