Technology

The Meitu App to wow Indian users with the launch of its new ‘Animate’ feature

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/22/meitu.jpg?itok=2sAJvl_Y

MUMBAI: Leading global innovator in mobile photo and video technology, Meitu is set to disrupt India’s photo-editing app segment by unveiling its newest Animate feature. Using AI technology, Animate brings pictures to life with a variety of dazzling effects. Whether it’s floral aura, vanishing heart, flying butterfly, flowing hair, petal burst, flame nebula, color filter overlays, or other motion filters, the Animate feature turns your imagination into reality in just one tap.

Reports indicate that Indian users spend several hours on selfie-editing apps each day, with as many as nearly 2 million people using animated effects for their photos. The Meitu App which has garnered a 435% increase in daily active users (DAU) in India in June has been found to be particularly popular in the Indian states of Maharashtra, Gujarat, Delhi, and Madhya Pradesh, which substantially contribute to the Meitu App’s overall growth in the market. In this way, the Animate feature speaks to India’s fascination with photo-editing tools that enhance users’ social media posts in exciting new ways.

Chen JianYi, head of the Meitu App, said, “We believe in turning the extraordinary into reality. Today’s users are always seeking new ways to retouch their photos, but are typically limited to basic filters and editing options. Our extensive research into consumer behavior and preferences shows that users want more out of their photo editing experience. For this reason, we have created a feature that offers a broad range of opportunities for users to explore their creativity by turning their static photos into dynamic flowing worlds.”

Instantly turn static photos into magical flowing worlds

The Animate feature adds motion to regular photos, turning them into a visual delight. Inspired by some of the world’s most beloved tales of magic and fantasy, the Animate feature allows users to experience the feeling that they are the masters of their own dynamic universe, just like the wizards and witches of fantastical realms. Not only does the Animate feature create magical portraits instantly, but it may also be used on landscapes, objects, group photos, full body portraits, and more.

Smart Mode: Ready-to-use templates for the ultimate photo editing experience

The Animate feature offers a quick tutorial to help users navigate its many possibilities. Simply open the Meitu App, and select a photo and magical template to create a customised animated image. Smart mode is extremely easy-to-use, and offers a range of effects such as Bling Bling, Sakura Beam, and more. Each effect includes different templates to meet users’ needs with multiple scene features.

Manual Mode: Allows more advanced users to fully explore their creative potential

More advanced users have the option to use manual mode to explore their creativity with the freedom to edit their photos manually. In this way, users can adjust their photos as they see fit, to create stunning and personalised works of art.

Meitu’s AI technology creates stunning film-quality effects

The Meitu App's Animate function uses a combination of cutting-edge AI technologies from MTLab that include instance segmentation and portrait area in-painting technologies. Its portrait segmentation technology is able to handle complex scenarios with multiple people and complicated backgrounds. Not only can it segment humans from scenery, it may also be used to add customised details to individuals within a group.

Using portrait segmentation technology, Animate’s portrait area in-painting function is able to give portraits entirely new backgrounds. Animate offers a number of background effects, such as Sparkly Locks, Magical World, and Angelic, to add even more enchanting ambience to images that have been enhanced with AR or particle effects.

Upcoming versions will allow users to apply unique effects to individuals within a group picture in Smart Mode. The Meitu App’s superior instance segmentation algorithm will also continue to improve the processing speed, robustness, precision of different kinds of images.

Create dynamic fantasy worlds in just one tap with Animate!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/sameer.jpg?itok=og46oSyf
Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/simon.jpg?itok=QkDAaCJL
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sy.jpg?itok=9Feic9Om
Synamedia ropes in Deepak Bhatia as general manager, India

KOLKATA:  Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia’s business in India with responsibility for the company’s sales and pre-sales teams.

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/29/COMPAC.jpg?itok=vV3EKbra
Compaq Television partners with Germany-based Mimi Hearing Technologies for the exclusive patent technology for upcoming Smart TVs

Compaq Televisions through a collaboration with Berlin-based, multiple CES Innovation of the year awards winner, Mimi Hearing Technologies, has integrated  Mimi’s technology into Compaq Smart Televisions, scheduled to launch this July.  The Compaq smart TVs will be the equipped with Mimi Sound...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/15/SmarDTV%20Global_0.jpg?itok=x5GcGpKC
SmarDTV Global reinforces position in India

MUMBAI: SmarDTV Global, with more than 20 years’ experience and millions of devices successfully deployed across the globe, is a European leading company in designing, developing and delivering secure and reliable devices for the digital pay TV industry. 
The company has established longstanding...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/ib.jpg?itok=a9FaNU0E
IBC2020 cancelled due to Covid2019

MUMBAI: IBC2020 show, the world's most influential media, entertainment and technology show, has been cancelled in view of the Covid2019 pandemic. It was scheduled to be held this September at the RAI Amsterdam. “Right now, despite the best work of the IBC team and our Dutch colleagues, there are...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/evreka.jpg?itok=MlnFryAw
Evreka Offers Its Technology Free of Charge For The Fight Against COVID-19

MUMBAI: As a start-up from Turkey, Evreka, announces that in the light of their global experience urban cleaning/disinfection/sterilization, until the COVID-19 pandemic is over, they will provide their technology appealing to both people and to operations, completely free of charge to all relevant...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/11/Planetcast_800.jpg?itok=7v-EV204
Planetcast to showcase 'Cloud.X Turbo' at NAB 2020

MUMBAI: At NAB 2020, Planetcast will showcase its latest and most powerful cloud platform ‘Cloud.X Turbo’. The event will take place from 18-22 April at Las Vegas Convention Center. As a part of the live demo, Planetcast will highlight the latest technological advancement in its cloud platform....

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=LXuZ_tqK
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories

* indicates required