MUMBAI: Hungama.com will be launching the music and videos of Ranbir Kapoor’s upcoming movie Roy, exclusively for all its users in India and abroad, who will then be able to access the music through Hungama’s web, WAP or mobile applications.

Roy’s music and videos will be available on Hungama’s platforms across devices. On the Hungama mobile applications, users will see a splash screen on the launch of the album and receive push notifications. On Hungama’s WAP platform, users will be given options to download individual singles from the movie along with an exclusive showreel of videos from Roy.

Produced by T-Series, the music of the movie has been given by Pritam and Ankit Tiwari.

Commenting on the release, Hungama.com CEO Siddhartha Roy said, “Roy is one of the most anticipated movies of 2015, and it gives us great pleasure to be the first to bring their music to our consumers. With our long-standing partnership with T-Series, we will continue to introduce several such launches in 2015 for our users.”

In order to make it simpler and easier for users to find songs from the upcoming movie, Hungama has categorised the film’s music under various sections including Editor Pick’s, New Releases, etc. The music will also be added to the playlists for the stars like Ranbir Kapoor, Jacqueline Fernandez and Arijit Singh. The music from Roy will also feature in artist radio sections across Hungama’s platforms. 

Given the initial buzz around the song ‘Sooraj Dooba Hain Yaaron’ sung by Arijit Singh, Hungama will also be adding to song to the categories – ‘Top Song’ and ‘Bollywood Top 40’ playlists. 

As a part of the promotions of Roy’s music in the digital space, Hungama will be communicating to its users with email campaigns as well as connecting with its highly engaged social media community of fans such as on Facebook and Twitter.