Technology

×

×

Dance With Madhuri 2.0 connects remote dancers with job opportunities

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/technology-images/2015/05/14/DWM-LOGO.jpg?itok=6rSe1Fcd

MUMBAI: There was a time when if you weren’t in any of the five major cities in the country, you could only fantasize about pursuing your passion for dance and only dream about learning from the big Bollywood choreographers. Then came the Internet and YouTube. Self-learning apps soon followed suit. Artists are no longer restricted by their regional boundaries giving rise to a fresh pool of talent. Now that artists in remote areas are armed with knowledge and skill, what next since the opportunities to put their skill to use are still only available in the major cities?

Dance With Madhuri, the gamified self-learning app, recognises this issue, and aims to address it with a new version.

“We have introduced a new section called ‘jobs’ in the app’s ‘Unite’ category, which allows talents to showcase their dance portfolios and upload videos etc. Those looking for dancers (perhaps for events, movie shoots, or even shaadi functions) can also post opportunities for the artists to explore, somewhat how classifieds are posted on LinkedIn,” says Dr. Sriram Nene at the launch of Dance With Madhuri 2.0(DWM), where he joined Madhuri Dixit, along with dance masters like Saroj Khan, Terence Lewis and Leena Mogre, to explain the ‘Learn Move Unite’ philosophy adopted by the upgraded version of DWM.

DWM is an answer to Madhuri’s lifelong dream of allowing everyone easy access to dance and the e-learning platform was developed two years back by her better half, Dr. Nene,along with an in-house team and the Indian software company Robosoft.

“With growing number of the users, we were encouraged to scale up the content and have now introduced more dance forms, and introduced new gurus to offer a more robust learning experience. At the same time, we have introduced new ways to use dance to stay fit with dancercise, body conditioning, dance pilates, dance yoga, tabata and more. People can learn dance and stay fit by accessing the DWM any time anywhere on any platform,” adds Madhuri.

Now, with over two lakh followers from more than 200 countries, the portal continues to be free for its users, and Dr Nene plans to keep it so perpetually.

Speaking about the revenue model for the app, Dr Nene says, “If you are looking at it from a long term perspective, it is a sponsorship advertising driven model, a classic example of which would be Facebook. With 100 million people (users) on board, its very promising solution for sponsors and advertisers. I also believe that we are entering an era where we value companies rather than look at its revenue.”

Dr Nene also hinted upon expanding this e-learning platform beyond dance to other spheres in near future.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/har.jpg?itok=qP-HnZUA
Harmonic Powers Sky Italia OTT Services

Harmonic (NASDAQ: HLIT) today announced that its cloud-native media processing software and content-aware encoding (CAE) technology is powering Sky Italia's OTT streaming services. The Harmonic solution is integrated into the Sky Italia hybrid cloud software-defined streaming platform.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/dsc.jpg?itok=8S4dHB14
SugarBox Network's seamless offline video delivery tech, ZEE5 integration & monetisation plans

While data revolution has catalysed the emergence of over-the-top (OTT) platforms and e-commerce services in the last two-three years, there are still challenges existing in the ecosystem regarding data speed and patchy internet connectivity.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ac.jpg?itok=FMx4Yyn6
Actus Digital Drives Media Monitoring Efficiency With New Artificial Intelligence Capabilities

Actus Digital, a leading provider of compliance and media monitoring solutions, today announced that its world-renowned media monitoring system has been enhanced with artificial intelligence (AI) capabilities that dramatically speed up workflows.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ses.jpg?itok=REmNN7f4
SES Redefines Live Events with Synchronised Satellite and OTT

SES's latest solution, which will be showcased at IBC2019 in Amsterdam, synchronises over-the-top (OTT) and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences, SES announced today.

Technology Hardware Distribution
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/05/study.jpg?itok=2r06uGdm
The Key Areas to Apply Cisco 200-125 Knowledge and Skills in Your Career

Cisco stands out when it comes to high-end routers and switches, training and certification. It has played a huge role in the networking field to a point that we cannot mention networking without talking about Cisco. Prepaway 200-125 is a certification exam that validates the IT professional...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/out.jpg?itok=HHbMiML2
Outbrain Integrates with Google Display & Video 360 to Strengthen Programmatic Offerings

MUMBAI: Outbrain, the world’s leading discovery and native advertising feed for the open web, announced today the full launch of its integration with Google’s Demand-Side Platform (DSP), Display & Video 360 to give marketers greater ability to capitalize on the benefits ofOutbrain’s unique...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/04/truecaller.jpg?itok=VdkyRWFX
Truecaller crosses 500 million downloads and 150 million daily active users globally

MUMBAI: Truecaller announced today that the company has crossed 500 million downloads and surpassed 150 million daily active users (DAUs) globally. This comes close on the heels of the company sharing the news of attaining over 1 million paying subscribers to their Premium services.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/29/dream11.jpg?itok=TBSr08kK
Dream11 creates a GUINNESS WORLD RECORDS™ title for hosting the 'Largest Online Fantasy Cricket Match'

MUMBAI: Dream11, India’s Biggest Sports Game, today created a Guinness World Records title for hosting the 'Largest Online Fantasy Cricket Match'. This incredible feat was achieved by Dream11 during the 2019 final match of the Indian Premier League (IPL) between Mumbai Indians and Chennai Super...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/02/phone-pe.jpg?itok=_EdtEptH
PhonePe clocks 335 Million transactions in July. Hits USD $95 Billion Annual TPV Runrate

MUMBAI: PhonePe, announced today that it has achieved an annual TPV (Total payment volume) run-rate of $95 billion while clocking 335 Million transactions in July. PhonePe’s TPV run-rate has grown nearly 5X in the past year, since crossing the $20Bn mark in June 2018. This phenomenal growth has...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories