Technology

Dance With Madhuri 2.0 connects remote dancers with job opportunities

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/technology-images/2015/05/14/DWM-LOGO.jpg?itok=6rSe1Fcd

MUMBAI: There was a time when if you weren’t in any of the five major cities in the country, you could only fantasize about pursuing your passion for dance and only dream about learning from the big Bollywood choreographers. Then came the Internet and YouTube. Self-learning apps soon followed suit. Artists are no longer restricted by their regional boundaries giving rise to a fresh pool of talent. Now that artists in remote areas are armed with knowledge and skill, what next since the opportunities to put their skill to use are still only available in the major cities?

Dance With Madhuri, the gamified self-learning app, recognises this issue, and aims to address it with a new version.

“We have introduced a new section called ‘jobs’ in the app’s ‘Unite’ category, which allows talents to showcase their dance portfolios and upload videos etc. Those looking for dancers (perhaps for events, movie shoots, or even shaadi functions) can also post opportunities for the artists to explore, somewhat how classifieds are posted on LinkedIn,” says Dr. Sriram Nene at the launch of Dance With Madhuri 2.0(DWM), where he joined Madhuri Dixit, along with dance masters like Saroj Khan, Terence Lewis and Leena Mogre, to explain the ‘Learn Move Unite’ philosophy adopted by the upgraded version of DWM.

DWM is an answer to Madhuri’s lifelong dream of allowing everyone easy access to dance and the e-learning platform was developed two years back by her better half, Dr. Nene,along with an in-house team and the Indian software company Robosoft.

“With growing number of the users, we were encouraged to scale up the content and have now introduced more dance forms, and introduced new gurus to offer a more robust learning experience. At the same time, we have introduced new ways to use dance to stay fit with dancercise, body conditioning, dance pilates, dance yoga, tabata and more. People can learn dance and stay fit by accessing the DWM any time anywhere on any platform,” adds Madhuri.

Now, with over two lakh followers from more than 200 countries, the portal continues to be free for its users, and Dr Nene plans to keep it so perpetually.

Speaking about the revenue model for the app, Dr Nene says, “If you are looking at it from a long term perspective, it is a sponsorship advertising driven model, a classic example of which would be Facebook. With 100 million people (users) on board, its very promising solution for sponsors and advertisers. I also believe that we are entering an era where we value companies rather than look at its revenue.”

Dr Nene also hinted upon expanding this e-learning platform beyond dance to other spheres in near future.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=Ga8nDcD9
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Interra-Systems.jpg?itok=_OtxB7Jw
Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced BATON Captions, a new addition to its BATON platform. Leveraging cutting-edge machine learning (ML) and automatic speech recognition technology.

Technology Hardware Headend Equipment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/actus_0.jpg?itok=9jwq5-6A
Actus Digital appoints Jay Gedanken as vice president of business development

MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management,...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/06/CES.jpg?itok=8im-L2y3
Technicolor to showcase comprehensive range of technologies at CES

MUMBAI: Technicolor Connected Home to demonstrate a comprehensive range of technologies -- including DOCSIS 3.1,Android TV and Reference Design Kit (RDK), Wi-Fi 6, 6Ghz Wi-Fi, 5G, and Fiber Interoperability solutions at CES conference in Las Vegas January 7-10, 2020.

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/28/TCL_800.jpg?itok=mMV89TjH
TCL Electronics to showcase next-gen mini-LED technology at CES 2020

MUMBAI: TCL Electronics, a dominant player in the global TV industry and leading consumer electronics company, will showcase the next generation of mini-LED technology among a full suite of flagship innovations at CES 2020 in Las Vegas, 7-10 January. Already one of the fastest-growing consumer...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/27/uc.jpg?itok=Y7fPhZEI
Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously...

Technology Software Applications

Sign up for our Newsletter

subscribe for latest stories

* indicates required