Technology

Dance With Madhuri 2.0 connects remote dancers with job opportunities

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/technology-images/2015/05/14/DWM-LOGO.jpg?itok=QddEL3K7

MUMBAI: There was a time when if you weren’t in any of the five major cities in the country, you could only fantasize about pursuing your passion for dance and only dream about learning from the big Bollywood choreographers. Then came the Internet and YouTube. Self-learning apps soon followed suit. Artists are no longer restricted by their regional boundaries giving rise to a fresh pool of talent. Now that artists in remote areas are armed with knowledge and skill, what next since the opportunities to put their skill to use are still only available in the major cities?

Dance With Madhuri, the gamified self-learning app, recognises this issue, and aims to address it with a new version.

“We have introduced a new section called ‘jobs’ in the app’s ‘Unite’ category, which allows talents to showcase their dance portfolios and upload videos etc. Those looking for dancers (perhaps for events, movie shoots, or even shaadi functions) can also post opportunities for the artists to explore, somewhat how classifieds are posted on LinkedIn,” says Dr. Sriram Nene at the launch of Dance With Madhuri 2.0(DWM), where he joined Madhuri Dixit, along with dance masters like Saroj Khan, Terence Lewis and Leena Mogre, to explain the ‘Learn Move Unite’ philosophy adopted by the upgraded version of DWM.

DWM is an answer to Madhuri’s lifelong dream of allowing everyone easy access to dance and the e-learning platform was developed two years back by her better half, Dr. Nene,along with an in-house team and the Indian software company Robosoft.

“With growing number of the users, we were encouraged to scale up the content and have now introduced more dance forms, and introduced new gurus to offer a more robust learning experience. At the same time, we have introduced new ways to use dance to stay fit with dancercise, body conditioning, dance pilates, dance yoga, tabata and more. People can learn dance and stay fit by accessing the DWM any time anywhere on any platform,” adds Madhuri.

Now, with over two lakh followers from more than 200 countries, the portal continues to be free for its users, and Dr Nene plans to keep it so perpetually.

Speaking about the revenue model for the app, Dr Nene says, “If you are looking at it from a long term perspective, it is a sponsorship advertising driven model, a classic example of which would be Facebook. With 100 million people (users) on board, its very promising solution for sponsors and advertisers. I also believe that we are entering an era where we value companies rather than look at its revenue.”

Dr Nene also hinted upon expanding this e-learning platform beyond dance to other spheres in near future.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/15/deepa.jpg?itok=NnNNk5DU
Guest Column: Streamline Set-top-box, CAS specifications and save subscribers hundreds of crores

Broadcast pay-TV in India is based on globally developed standards that enabled the fast and affordable deployment of innovative services, and intense competition. During the Covid2019 crisis, broadcast pay-TV cable and DTH platforms continued to provide consistent quality of service to all...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/04/synamedia.jpg?itok=gILnwly8
Synamedia launches new anti-piracy model and new cloud managed service

KOLKATA: Synamedia has launched a new intelligence-first security model laser-focused on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model helps to measure the efficacy and ROI of anti-piracy initiatives. The video software provider has...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/20/ast.jpg?itok=hDcTDmEO
Fastway Transmissions signs up as a key Synamedia Converged Headend customer in India

KOLKATA: Synamedia, the independent video software provider, announced its partnership with the fifth largest multi-system operator in India, Fastway Transmissions. Fastway is the first provider in India to go live with Synamedia’s Converged Headend solution. The deployment will allow Fastway to...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/decix.jpg?itok=dfdzWzVG
DE-CIX India expands its Internet Exchange points of presence

KOLKATA: The leading carrier and data center neutral Internet Exchange (IX) operator on the Indian sub-continent, DE-CIX India, announced the expansion of its Internet Exchange points of presence (PoPs) at Mumbai, Delhi and Chennai to meet the increased demand in internet usage and bandwidth...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/synamedia.jpg?itok=AUqGRoJu
Synamedia introduces Iris - a new addressable advertising solution

KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/24/ipsos.jpg?itok=XLriipy2
Ipsos India launches digital platform; research tool 'Fast Facts'

KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect.  Interestingly, the platform will be...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/sameer.jpg?itok=n-bzrSSc
Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/simon.jpg?itok=TvkXmpxg
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sy.jpg?itok=oqP1aQXU
Synamedia ropes in Deepak Bhatia as general manager, India

KOLKATA:  Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia’s business in India with responsibility for the company’s sales and pre-sales teams.

Technology Software Firmware

Sign up for our Newsletter

subscribe for latest stories

* indicates required