Technology

Brandwatch raises $33 million to fuel social intelligence growth

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/technology-images/2015/10/31/Untitled-1.jpg?itok=YRqB-_s2

MUMBAI: Social intelligence company Brandwatch has completed a $33 million Series C financing led by new investor Partech Ventures, with participation from existing investors Highland Capital Partners Europe and Nauta Capital.

 

Brandwatch’s continued growth demonstrates the strong appetite organizations have for a best of breed social analytics platform as social networks have evolved into a critical source of consumer and business insight. The funding will be used to accelerate development of the company’s core technologies and products to keep setting the standard in an increasingly complex, global social landscape.

 

Building on its strong US presence, which now accounts for more than half of the company’s revenues, Brandwatch will open more offices following the June 2015 launch in Singapore. The company also plans to invest heavily in strategic partnerships with other best-of-breed products to offer customers integrated social intelligence solutions.

 

Recently, Brandwatch has added new brands to its 1,200-strong roster of customers – including Samsung, Cisco Systems, and Sony Music – and it is now one of the largest VC-backed SaaS companies in Europe. In 2015 the company launched the most sophisticated automated intelligence alerts on the market, Brandwatch Signals, which notifies users in real time of significant or unexpected changes in their social data.

 

The company has built a reputation for excellence with its two products - Brandwatch Analytics (which includes Signals) for deep social intelligence functionality and Brandwatch Vizia, a beautiful display platform used by enterprises to inform real-time business decision-making in every department. Brandwatch plans to continue its ambitious innovation with Vizia, including the rollout of an app ecosystem.

 

Brandwatch recently appointed two new senior executives, naming David Jones as chief technology officer and Amy Collins as head of product. These tech veterans bring with them many years of experience in analytics, information technology, and business intelligence to the company’s leadership team.

 

“We decided to invest in Brandwatch because of its incredibly strong vision, technology and team. Social data is driving the future of every business function from marketing and sales to customer service. We are very proud to partner with the worldwide leader to tackle this massive opportunity,” said Partech Ventures general partner and Brandwatch new board member Omri Benayoun.

 

“This is another big milestone for us. It’s a substantial investment from a great firm, Omri and the Partech team are world-class. We are going to continue building an extraordinary company - one that listens to and looks after its customers, cares for its staff and works hard to build innovative, elegant, useful products. I love working here and I love the energy that every Brandwatcher brings into our offices every day. Game on,” added Brandwatch CEO Giles Palmer.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/15/deepa.jpg?itok=NnNNk5DU
Guest Column: Streamline Set-top-box, CAS specifications and save subscribers hundreds of crores

Broadcast pay-TV in India is based on globally developed standards that enabled the fast and affordable deployment of innovative services, and intense competition. During the Covid2019 crisis, broadcast pay-TV cable and DTH platforms continued to provide consistent quality of service to all...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/04/synamedia.jpg?itok=gILnwly8
Synamedia launches new anti-piracy model and new cloud managed service

KOLKATA: Synamedia has launched a new intelligence-first security model laser-focused on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model helps to measure the efficacy and ROI of anti-piracy initiatives. The video software provider has...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/20/ast.jpg?itok=hDcTDmEO
Fastway Transmissions signs up as a key Synamedia Converged Headend customer in India

KOLKATA: Synamedia, the independent video software provider, announced its partnership with the fifth largest multi-system operator in India, Fastway Transmissions. Fastway is the first provider in India to go live with Synamedia’s Converged Headend solution. The deployment will allow Fastway to...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/decix.jpg?itok=dfdzWzVG
DE-CIX India expands its Internet Exchange points of presence

KOLKATA: The leading carrier and data center neutral Internet Exchange (IX) operator on the Indian sub-continent, DE-CIX India, announced the expansion of its Internet Exchange points of presence (PoPs) at Mumbai, Delhi and Chennai to meet the increased demand in internet usage and bandwidth...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/synamedia.jpg?itok=AUqGRoJu
Synamedia introduces Iris - a new addressable advertising solution

KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/24/ipsos.jpg?itok=XLriipy2
Ipsos India launches digital platform; research tool 'Fast Facts'

KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect.  Interestingly, the platform will be...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/sameer.jpg?itok=n-bzrSSc
Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/simon.jpg?itok=TvkXmpxg
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sy.jpg?itok=oqP1aQXU
Synamedia ropes in Deepak Bhatia as general manager, India

KOLKATA:  Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia’s business in India with responsibility for the company’s sales and pre-sales teams.

Technology Software Firmware

Sign up for our Newsletter

subscribe for latest stories

* indicates required