Technology

Vidgyor develops machine learning based TV ad-break detection technology solution

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MUMBAI: Vidgyor started in 2014 by core team of video technology experts who worked at MNC like Yahoo!, STMicroelectronics developed machine learning (ML) based innovative solution which is latest advancement in their ecosystem.

In most emerging markets, TV Broadcasters / OTT platforms have no ability to strip out original broadcast TV ads and insert different set of video ads for online Live TV streaming – and as such have merely replicated their TV broadcast stream on their Live TV streaming digital properties like Websites, Mobile/OTT Apps. However, TV advertisers pay only for showing their ads on TV and not for digital Live TV streaming. This results in loss of advertising revenue for both TV Broadcasters / OTT platforms. Also, it limits the brands / advertisers who want to reach their target audience effectively on digital Live TV streaming platforms.

Vidgyor's ML based technology can detect original broadcast TV commercial ad-breaks in near real time from Live TV feed & insert “ in/out ” digital ad-markers (SCTE-35) in the feed, thus enabling TV Broadcasters / OTT platforms to use Dynamic Ad-Insertion (DAI)  solution to monetize Live TV streaming by dynamically replacing original broadcast TV ads with targeted mid-roll video ads on their digital streaming properties like Websites, Mobile Apps & OTT platforms.

Currently, Vidgyor has partnered with 40+ leading TV Channels like IndiaToday group, Network 18 group, ABP group,  India TV, Asianet News, TV9 Group, News Nation & other regional news channels for monetization of their Live TV streaming. Some of their TV Channel partners are using Vidgyor TV Ad-break detection technology to insert SCTE-35 ad-markers on their Live TV feed syndicated to Hotstar OTT Platform.

Mahaboob Khan, CEO says “Using Vidgyor’s TV Ad-break detection technology, our TV channel partners monetize their Live TV streaming by stripping out original broadcast TV ads and inserting mid-roll video ads on their digital platforms. Recently, OTT platforms are exploring our Ad-break detection technology to monetize Live TV".

Also, using the same Ad-detection technology, TV Channels/ Content owners can create customized Live feeds by auto-replacing TV commercial breaks with different set of video content on-fly for syndication to OTT platforms, Social media live broadcast on Facebook/Youtube/Twitter & create geo targeted Live TV feeds for international distribution.

Vidgyor not only offers the Ad-break detection technology, but also helps TV channels to monetize their Live TV feeds by integrating with digital video ad-networks/agencies. As Vidgyor aggregates video ad inventory across TV channels websites, Mobile Apps & OTT platforms, it enables the advertisers/brands to reach their target Live TV audience effectively, Brands/Advertisers can target advertisements based on TV channel, TV show, geo target based on selected cities or region etc.

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