Technology

Vidgyor develops machine learning based TV ad-break detection technology solution

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/16/vidgyor.jpg?itok=cmMm-CtF

MUMBAI: Vidgyor started in 2014 by core team of video technology experts who worked at MNC like Yahoo!, STMicroelectronics developed machine learning (ML) based innovative solution which is latest advancement in their ecosystem.

In most emerging markets, TV Broadcasters / OTT platforms have no ability to strip out original broadcast TV ads and insert different set of video ads for online Live TV streaming – and as such have merely replicated their TV broadcast stream on their Live TV streaming digital properties like Websites, Mobile/OTT Apps. However, TV advertisers pay only for showing their ads on TV and not for digital Live TV streaming. This results in loss of advertising revenue for both TV Broadcasters / OTT platforms. Also, it limits the brands / advertisers who want to reach their target audience effectively on digital Live TV streaming platforms.

Vidgyor's ML based technology can detect original broadcast TV commercial ad-breaks in near real time from Live TV feed & insert “ in/out ” digital ad-markers (SCTE-35) in the feed, thus enabling TV Broadcasters / OTT platforms to use Dynamic Ad-Insertion (DAI)  solution to monetize Live TV streaming by dynamically replacing original broadcast TV ads with targeted mid-roll video ads on their digital streaming properties like Websites, Mobile Apps & OTT platforms.

Currently, Vidgyor has partnered with 40+ leading TV Channels like IndiaToday group, Network 18 group, ABP group,  India TV, Asianet News, TV9 Group, News Nation & other regional news channels for monetization of their Live TV streaming. Some of their TV Channel partners are using Vidgyor TV Ad-break detection technology to insert SCTE-35 ad-markers on their Live TV feed syndicated to Hotstar OTT Platform.

Mahaboob Khan, CEO says “Using Vidgyor’s TV Ad-break detection technology, our TV channel partners monetize their Live TV streaming by stripping out original broadcast TV ads and inserting mid-roll video ads on their digital platforms. Recently, OTT platforms are exploring our Ad-break detection technology to monetize Live TV".

Also, using the same Ad-detection technology, TV Channels/ Content owners can create customized Live feeds by auto-replacing TV commercial breaks with different set of video content on-fly for syndication to OTT platforms, Social media live broadcast on Facebook/Youtube/Twitter & create geo targeted Live TV feeds for international distribution.

Vidgyor not only offers the Ad-break detection technology, but also helps TV channels to monetize their Live TV feeds by integrating with digital video ad-networks/agencies. As Vidgyor aggregates video ad inventory across TV channels websites, Mobile Apps & OTT platforms, it enables the advertisers/brands to reach their target Live TV audience effectively, Brands/Advertisers can target advertisements based on TV channel, TV show, geo target based on selected cities or region etc.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/27/uc.jpg?itok=Y7fPhZEI
Over 20 Million Users in India Log on to 11.11 UC Shopping Festival

MUMBAI: Over 20 Million Indians logged on to UC Browser to take part in the recently concluded 11.11 UC Shopping Festival, part of Alibaba’s 11.11 Global Shopping Festival. The 11.11 UC Shopping Festival, jointly presented by UC Browser, Paytm Mall, Paytm First, Lazada and AliExpress simultaneously...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/14/SLAVA.jpg?itok=msndncbQ
Canadian video-tech firm Nextologies eyes India's growth opportunities

MUMBAI: Slava Levin is a familiar name for many distribution heads amongst Indian broadcasters. The Ukraine-born, Canada-bred entrepreneur has built a distribution of niche, country-specific channels into Canada of transport of video globally into a highly profitable group - called the Ethnic...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/09/55.jpg?itok=q1AnC6hX
Life Church Selects VITEC Houses of Worship Streaming Solutions

VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced its MGW Ace Encoder and Decoder were successfully installed at Life Church and its four satellite campuses in Memphis, Tenn.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/24/silicon.jpg?itok=zQi5bnnT
Silicon Valley based Firework, a social mobile video app launches in India with focus on next-gen consumer mobile applications

MUMBAI: Firework, a social mobile video app for iOS and Android devices, has now entered India. With ‘Reveal’, its patent pending technology, it will allow creators to take both horizontal and vertical video in one shot from their mobile device. Firework is part of a suite of apps created by Loop...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/ua.jpg?itok=E56Opzfv
Vu Televisions launches the Vu UltraAndroid TV on Amazon India

California-Indian Luxury TV player, Vu Televisions is all set to launch their new range of televisions – the Vu UltraAndroid TV. The demand for Vu Televisions in the last few years has only increased and with a 30% YoY growth, this festive season, Vu Televisions is extremely bullish about their...

Technology Hardware Distribution
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/har.jpg?itok=qP-HnZUA
Harmonic Powers Sky Italia OTT Services

Harmonic (NASDAQ: HLIT) today announced that its cloud-native media processing software and content-aware encoding (CAE) technology is powering Sky Italia's OTT streaming services. The Harmonic solution is integrated into the Sky Italia hybrid cloud software-defined streaming platform.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/12/dsc.jpg?itok=8S4dHB14
SugarBox Network's seamless offline video delivery tech, ZEE5 integration & monetisation plans

While data revolution has catalysed the emergence of over-the-top (OTT) platforms and e-commerce services in the last two-three years, there are still challenges existing in the ecosystem regarding data speed and patchy internet connectivity.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ac.jpg?itok=FMx4Yyn6
Actus Digital Drives Media Monitoring Efficiency With New Artificial Intelligence Capabilities

Actus Digital, a leading provider of compliance and media monitoring solutions, today announced that its world-renowned media monitoring system has been enhanced with artificial intelligence (AI) capabilities that dramatically speed up workflows.

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/09/ses.jpg?itok=REmNN7f4
SES Redefines Live Events with Synchronised Satellite and OTT

SES's latest solution, which will be showcased at IBC2019 in Amsterdam, synchronises over-the-top (OTT) and satellite broadcasts by delivering IP signals to OTT platforms as fast as satellite to create enhanced live viewing experiences, SES announced today.

Technology Hardware Distribution

Sign up for our Newsletter

subscribe for latest stories