Technology

Silverpush grows 100% y-o-y following apac expansion

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/02/01/silver.jpg?itok=BSGtfITV

MUMBAI: SilverPush, the marketing technology platform powered by artificial intelligence (AI) designed to effectively improve engagement between brands and consumers, is set to become the fastest-growing contextual marketing tech company from India. 

Since it’s expansion in APAC last year, the firm has rolled-out several innovative technologies to bolster their audience reach and significantly increased its headcount. To date, SilverPush has been experiencing over a 100 percent year-on-year growth – of which 30 percent is contributed by the firm’s international business. 

“The opportunity to grow in Asia is huge, given that online video revenue is expected to grow at 21 percent CAGR across the region in 2017-2022,” said Mr. Kartik Mehta, Chief Revenue Officer of SilverPush. “For 2019, we expect our contributions from online video to reach 50 percent and with it to be driven by consumers in the Asia-Pacific. In 2018, we started working with global brands such as Ford, Nestle, Coca-Cola, Samsung, and many others.”

In Southeast Asia, the company has experienced a fivefold growth in revenue. The company credits this performance to the rising consumer appetite for on-demand and multiscreen viewing. 

“Users in Southeast Asia are spending more time on their mobile devices compared to those from other regions, so there is a constant rise in internet and smartphone penetrations,” added Mr. Kartik Mehta. “Also, businesses in these markets are maturing and becoming more open to integrating newer technologies in their audience outreach strategies. We plan to leverage on this and grow our business significantly by helping marketers effectively target their audience engagements.” 

The company’s latest product, Mirrors, was launched in late 2018 to help contextualise ads when people are viewing content on their devices – therefore aiming to tackle the US$170 billion global problem of misplaced online advertising. Using AI with computer vision, Mirrors detects context in video content that aligns with an advertiser’s core communications objectives, allowing them to effectively target their ads in a world already cluttered with advertisements. This contextual approach to marketing seeks to revolutionise the way that brands engage with their audience.

SilverPush has already supported the campaigns of regional brands in APAC such as Indofood, Unilab and Tiger Beer – as well as international brands such as Unilever, KFC, Coca-Cola, Samsung, Johnson & Johnson and many more.

In addition to India and Southeast Asia, SilverPush is also present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates. With an aim to further amplify its business presence in Hong Kong in the next two months, the company plans to expand to Australia and South Korea by Q2 of 2019. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/18/ib.jpg?itok=6bciqVRJ
IBC2020 cancelled due to Covid2019

MUMBAI: IBC2020 show, the world's most influential media, entertainment and technology show, has been cancelled in view of the Covid2019 pandemic. It was scheduled to be held this September at the RAI Amsterdam. “Right now, despite the best work of the IBC team and our Dutch colleagues, there are...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/evreka.jpg?itok=mxegwLef
Evreka Offers Its Technology Free of Charge For The Fight Against COVID-19

MUMBAI: As a start-up from Turkey, Evreka, announces that in the light of their global experience urban cleaning/disinfection/sterilization, until the COVID-19 pandemic is over, they will provide their technology appealing to both people and to operations, completely free of charge to all relevant...

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/11/Planetcast_800.jpg?itok=euxVDvWP
Planetcast to showcase 'Cloud.X Turbo' at NAB 2020

MUMBAI: At NAB 2020, Planetcast will showcase its latest and most powerful cloud platform ‘Cloud.X Turbo’. The event will take place from 18-22 April at Las Vegas Convention Center. As a part of the live demo, Planetcast will highlight the latest technological advancement in its cloud platform....

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Ramki_Sankaranarayanan2.jpg?itok=Ga8nDcD9
Prime Focus Technologies rebrands DAX to CLEAR

MUMBAI: Prime Focus Technologies (PFT) has announced the transformation of its patented DAX Digital Dailies to CLEAR. Initially released in 2004, DAX pioneered online Dailies experience at a time when the industry was using DVDs and has been the only patented Dailies solution since. While DAX has...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/12/Interra-Systems.jpg?itok=_OtxB7Jw
Interra Systems Simplifies Video Caption Creation With Machine Learning-Based QC Solution

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced BATON Captions, a new addition to its BATON platform. Leveraging cutting-edge machine learning (ML) and automatic speech recognition technology.

Technology Hardware Headend Equipment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/22/actus_0.jpg?itok=9jwq5-6A
Actus Digital appoints Jay Gedanken as vice president of business development

MUMBAI: Actus Digital, a leading provider of compliance and intelligent media monitoring solutions, has appointed Jay Gedanken as vice president of business development in the US. With over 35 years' experience in broadcast technology sales, technical support, marketing, and project management,...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/14/mybox_0.jpg?itok=5FEa3Tvx
BP Communications Limited Partners with MyBox to bring advanced digital set-top box technology to Bangladesh

MUMBAI: Cable Operator Association of Bangladesh (COAB) organized an event for Bangladesh cable operators in Kolkata recently to discuss the impending digitization in Bangladesh. MyBox Technologies, a leading R&D house backed by Hero Electronix, specializing in the research & development...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/functionx.jpg?itok=8ChPxlO8
Meet the World’s First Blockchain-Powered Smartphone, BOB, at CES 2020

As the world teeters around cyber threats in this digital age, more and more users online, across all demographics and generations, feel more vulnerable or have experienced data breaches and attacks on their privacy. According to a study, 8 out of 10 Internet users globally don’t even feel they...

Technology ces
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/07/kim.jpg?itok=mdylV-Gb
Samsung launches 'Age of Experiences'

Samsung Electronics Co., Ltd. announced the “Age of Experience” at the opening keynote at CES. As the featured keynote speaker, Samsung Consumer Electronics President and CEO H.S. Kim heralded a decade of human-centric innovation that seamlessly combines hardware and software to create personalized...

Technology ces

Sign up for our Newsletter

subscribe for latest stories

* indicates required