Technology

HARMAN announces Priyanka Chopra as global brand ambassador

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/25/priyanka.jpg?itok=MpwONvX3

HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced that actress, singer, producer and philanthropist Priyanka Chopra has been named a global brand ambassador for the company’s JBL and Harman Kardon® audio brands. Chopra will participate in a series of marketing initiatives including social media and brand awareness events for JBL and Harman Kardon. As ambassador of these brands, Chopra will walk the red carpet at the Clive Davis Pre-GRAMMY® Gala Salute to Industry Icons with other luminaries as part of this weekend’s GRAMMY® celebration. HARMAN is the official sound of the GRAMMYs and a recipient of three technical awards for its JBL, AKG and Lexicon brands. 

“Priyanka Chopra is the epitome of a barrier-breaking performer, bringing her iconic style and grace to everything that she does, from her award-winning entertainment career to her philanthropic work, and reaching fans all over the world,” said Ralph Santana, Chief Marketing Officer of HARMAN. “She is a force to be reckoned with and we look forward to working with her to develop innovative and engaging collaborations for our audio brands that are truly unique and first of their kind.” 

After being crowned Miss World, Chopra made her foray into the entertainment industry and soon catapulted to international stardom. In 2015, Chopra made her American TV debut, making history as the first Indian actress to headline the lead role in an U.S. television series, starring in ABC’s Quantico. She was named one of TIME magazine’s 100 Most Influential People in 2017. Chopra is a UNICEF Goodwill Ambassador and is also involved in a number of philanthropic efforts to promote gender equality and the health and education of children around the world.

“Music brings the world together. It defies boarders, colors and norms, often bridging cultures, genders, and generations,” said Priyanka Chopra. “Songs often become symbols of moments throughout our lives, encouraging, inspiring, empowering, and at times, healing us. I’ve long admired the sophistication of Harman Kardon and vibrant energy of JBL, and am honored to be collaborating with such iconic brands.”

Chopra joins a diverse roster of HARMAN brand ambassadors from music, sports and entertainment, including American multi-platinum performing artist Demi Lovato; prolific musician, producer and humanitarian Quincy Jones; Indian music mogul Dr. A. R. Rahman, world-renowned pianist, educator and philanthropist Lang Lang, 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; and soccer star Jerome Boateng, among others. HARMAN’s ambassador team reflects the brand's continued emphasis on forging unique and integrated partnerships that reach deeply into culture.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/15/deepa.jpg?itok=NnNNk5DU
Guest Column: Streamline Set-top-box, CAS specifications and save subscribers hundreds of crores

Broadcast pay-TV in India is based on globally developed standards that enabled the fast and affordable deployment of innovative services, and intense competition. During the Covid2019 crisis, broadcast pay-TV cable and DTH platforms continued to provide consistent quality of service to all...

Technology Hardware Set-top Boxes
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/04/synamedia.jpg?itok=gILnwly8
Synamedia launches new anti-piracy model and new cloud managed service

KOLKATA: Synamedia has launched a new intelligence-first security model laser-focused on eradicating streaming pirates’ businesses and protecting legitimate providers’ revenues. This data-led model helps to measure the efficacy and ROI of anti-piracy initiatives. The video software provider has...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/20/ast.jpg?itok=hDcTDmEO
Fastway Transmissions signs up as a key Synamedia Converged Headend customer in India

KOLKATA: Synamedia, the independent video software provider, announced its partnership with the fifth largest multi-system operator in India, Fastway Transmissions. Fastway is the first provider in India to go live with Synamedia’s Converged Headend solution. The deployment will allow Fastway to...

Technology Software Applications
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/14/decix.jpg?itok=dfdzWzVG
DE-CIX India expands its Internet Exchange points of presence

KOLKATA: The leading carrier and data center neutral Internet Exchange (IX) operator on the Indian sub-continent, DE-CIX India, announced the expansion of its Internet Exchange points of presence (PoPs) at Mumbai, Delhi and Chennai to meet the increased demand in internet usage and bandwidth...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/12/synamedia.jpg?itok=AUqGRoJu
Synamedia introduces Iris - a new addressable advertising solution

KOLKATA: Independent video software video provider Synamedia introduced Iris, a sleek new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/24/ipsos.jpg?itok=XLriipy2
Ipsos India launches digital platform; research tool 'Fast Facts'

KOLKATA: Ipsos India spotting huge opportunity in the online research space due to the altered external environment has announced its commitment to driving online research in a big way by launching its global platform, Ipsos Digital with immediate effect.  Interestingly, the platform will be...

Technology Software Middleware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/11/sameer.jpg?itok=n-bzrSSc
Dolby On to be of value to vloggers, journalists, podcasters: Sameer Seth

MUMBAI: Musicians across India are leaving no stones unturned to entertain audiences with live performances through social media platforms. Dolby ON – a free music and video recording app provides musicians and content creators a tool to capture their thoughts, as they strike, and then turn them...

Technology Software Firmware
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/08/simon.jpg?itok=TvkXmpxg
Simon Roehrs Joins Riedel Communications as Director, APAC

Riedel Communications today announced that Simon Roehrs has been appointed director of the company's Asia-Pacific operations. Based in Singapore, Roehrs brings a rich background in sales executive management from prominent media technology companies to his new role.

Technology Hardware Components
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/sy.jpg?itok=oqP1aQXU
Synamedia ropes in Deepak Bhatia as general manager, India

KOLKATA:  Synamedia today announced that it has appointed Deepak Bhatia as general manager and head of sales, India. Bhatia will drive Synamedia’s business in India with responsibility for the company’s sales and pre-sales teams.

Technology Software Firmware

Sign up for our Newsletter

subscribe for latest stories

* indicates required