Applications
Conax launches integrated conditional access module
MUMBAI: Conax, a solutions provider for protecting multi-device content distribution, has launched integrated CI+ CAM (Conditional Access Module) which along with a smart card can be bundled into one single, integrated and pre-paired solution.
CI + CAM is a result of partnership with leading conditional access modules developer SMIT Corporation. The new solution, according to manufacturers, is ideal for a secondary TV in the consumer home, is ready to use in any CI or CI+ IDTV.
Conax CEO Morten Solbakken said, “Conax has teamed up with a strategic partner to deliver a world class solution – the industry‘s first integrated CI+ Module. This new Conax partner solution will provide operators with significant benefits in terms of reduced logistics and savings on customer care, while maintaining the high level of security they have come to expect from Conax.”
“The introduction of the integrated CI+ Module represents another strategic deployment and innovative breakthrough in CAM products. We are excited to be chosen as Conax‘ partner on such an important new product that can help proliferate digital pay TV subscription through simplicity and affordability. SMIT has been supplying millions of CAM products to Conax‘ customers in the past seven years and looks forward to maintaining our close relationship,” said SMIT president Hongyu Shuai.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
