Technology

Synamedia partners with Akamai to speed up pirate takedowns

Synamedia’s solutions now detect and disrupt live pirate streams.

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KOLKATA: Independent video software provider Synamedia has integrated its security and watermarking solutions with Akamai to protect customers’ streaming OTT content.

Synamedia’s solutions now detect and disrupt pirate streams in real time over the Akamai Intelligent Edge Platform and redirect viewers to legitimate services. The integration of Synamedia’s Streaming Piracy Disruption (SPD) managed service with Akamai’s platform gives rights holders and content owners an added layer of anti-piracy enforcement and revenue protection.

The digital and OTT streaming industry has expressed concerns over the epidemic of piracy, which has only grown more widespread and resilient over the past year as demand for content shot up with people cooped up in their homes and production and cinema halls shut down. The collaboration between Synamedia and Akamai is aimed at dealing a decisive blow to pirates who engage in broadcast content theft.

Taking advantage of Synamedia’s intelligence-first security approach, Synamedia EverGuard  counter-piracy operations center predicts which client devices will be used by pirates to leak content and determines the effectiveness of different actions, including quarantining agents and prosecution, to cause maximum pain. SPD uses resilient watermark injection and verification technologies as well as smart agents embedded in the headend and client devices to deliver the industry’s most comprehensive end-to-end solution.

“When illegal streams are disrupted, particularly during live sports, viewers tend to give up on pirated streams and switch to legal services. Akamai’s platform is used by many of our pay-TV and OTT customers and this integration will strengthen their ability to combat piracy at speed and scale,” Security Synamedia senior vice president Yael Fainaro said.

Akamai media product management Amit Kasturia explained the network’s scalable and secure edge watermarking integrations are intended to help customers identify pirates’ attempts to capture content and minimise illegal distribution. “The seamless integration of Synamedia’s intelligence-led security solutions with our platform can offer customers a quicker way of shutting down illegal streams, which is critical for the success of streaming rights for live sports,” he added.

Synamedia is now a member of Akamai’s Media Technology Partner program. The program is designed to foster interoperability, and referral agreements between Akamai and best-of-breed third-party solutions providers to give customers a range of options in selecting workflow components that work seamlessly with Akamai solutions deployed on its platform.

Synamedia has 30+ years’ experience in video security solutions, and developed the longest unhacked solution on the market. Since its inception, Synamedia’s operational security team has brought many criminals to the attention of law enforcement officials. Synamedia protects approximately $70 billion in operator revenues every year.

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