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AXN HD debuts in Thailand on TrueVisions
MUMBAI: AXN HD, the high definition (HD) feed of action oriented English general entertainment channel AXN, has launched on Thai pay-TV platform TrueVisions.
The debut of AXN HD in Thailand follows the channel‘s successful launches in South Korea, Singapore, Malaysia and Vietnam in the last two years.
AXN HD is currently available as part of the pack of 11 HD channels on TrueVisions‘ digital cable pay-TV service. It joins Asia‘s standard definition channels AXN, AXN Beyond and Animax, which are already available on TrueVisions.
Already offering world class entertainment on its standard definition channel, AXN HD now brings the AXN viewing experience to the next level for Thai subscribers.
Sony Pictures Television senior VP, GM, Networks, Asia Ricky Ow said, “To watch AXN‘s action-packed and high impact programmes in HD is a natural progression for viewers who expect nothing less than the most compelling entertainment experience on the channel. With AXN HD, we hope to meet the demands of consumers in Thailand who are increasingly embracing HD content offerings. We are confident AXN HD can enjoy the same success as AXN and look forward to extending our partnership with TrueVisions.”
Subscribers of AXN HD in Thailand can expect to catch shows in HD such as the CSI franchise including the latest seasons of CSI: Crime Scene Investigation; So You Think You Can Dance (Fri, 10.50 pm) and more.
In addition, AXN HD viewers will also enjoy new shows like Teen Wolf, a supernatural romance-action drama series in a simulcast premiere event with AXN Beyond and Animax.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
