Revisiting OTT's top-level movements in 2022

Mumbai: The year 2022 proved to be a glorious year for OTT in terms of shows that worked and also got global recognition. The highlight has been how regional or local OTT players have found their footing in the media and entertainment industry. Indiantelevision.com has observed people's movements in the OTT space.

Getting on with movements of who’s who in OTT space ….

Sony Pictures Network India appointed Saugata Mukherjee as content head of SonyLIV. Alt Balaji SVP of marketing, partnerships, & revenue Divya Dixit moved on. Snehil Dixit Mehra was named content & digital media head at ALTBalaji. Planet Marathi OTT roped in Shailesh Amonkar & Darshan Gangakhedkar as strategic advisors.

Netflix

Netflix marketing director (films & series) Shagun Seda moved on. She was in charge of the overall marketing of Netflix's India content, brand, and talent. Netflix's co-lead for series marketing, Tara Kapur, has joined Duolingo. Netflix content and brand marketing lead Dipashree Das also moved out of the streaming platform after a nearly six-year stint. Netflix India director - original films & licensing Pratiksha Rao decided to leave the organisation after four years of service.

Netflix has hired Snap’s chief business officer Jeremi Gorman as president of Worldwide Advertising. The company has also roped in Snap’s VP of sales Peter Naylor, who serves as VP of advertising sales.

Amazon

Disney+ Hotstar's original content head and EVP Nikhil Madhok joined Amazon Prime Video as its Hindi original content head. Amazon Prime Video head of acquisition - India content Manish Menghani has been elevated to director of content licencing for Prime Video and Amazon Studios.

Amazon roped in former Times Network president - strategy & operations, digital & broadcast Vivek Srivastava joined Prime Video channels in India as head of partnerships.

Disney+ Hotstar

Disney’s international content and operations group appointed Sajith Sivanandan as executive vice president and head of Disney+ Hotstar. Disney+ Hotstar’s Udit Sharma joined ShareChat as chief revenue officer (CRO).

Disney+ Hotstar's marketing VP Goodies Narayanan joined Coursera as APAC CMO & D2C Business Head. Nishant Tandon has been named AVP-growth at Disney+ Hotstar. Disney+ Hotstar executive vice president (EVP) and chief marketing officer (CMO) Sidharth Shakdher took back his resignation. Namita Ved has joined Disney+ Hotstar as the head of customer marketing.

Disney+ Hotstar's vice president & product revenue strategy (entertainment) head Ankit Desai rejoined Marico as media & digital marketing head. Hotstar’s product SVP Gaurav Shahlot joined Khatabook as product head.

MX player 

MX Player's Vivek Saxena joined InMobi as director of agency, programmatic & new business. MX Player & MX TakaTak SVP and revenue hed Viraj Jit Singh stepped down after an almost four-year stint. MX player head of strategic partnerships (All MXP businesses) - senior director Aditya Jhamb joined Viacom 18 Sports as senior vice president of partnerships (strategy, acquisitions & BD).