Year Enders 2022


5 sustainable brand campaigns that stood out in 2022

Check out the list of top brands that fulfil the resolution to make the earth greener in 2022.

Mumbai: While the world is on the brink of a new year, it’s about time that new resolutions are made and set. At times, we manage to be deterred enough to tick off the goal from our checklist that we had set out to achieve, and on other occasions, we barely manage to live up to it. But there’s one such collective resolution that we ought to strive for and fulfil despite the relentless struggles - the resolution to make the earth greener and better. And to follow suit, here are five brands that have stepped forward in pursuit of repairing the planet:

 1.Log9 Materials’ #MadeForThemAsWell:

Mankind’s irresponsible actions have pushed the environment to a state of irreversible damage. Ever since Log9’s inception, their focal point has been pioneering responsible energy solutions that infuse conscience into commerce. Log9, a deep-tech startup that aims to bring about changes in the electric vehicle industry, Log9 has invested in sustainable energy solutions. The batteries they develop are suited for tropical climates and promise a life span of 15 years.

2. #JaagoRe by Tata Tea to fight climate change:

The campaign initiated by Tata Consumer aimed to create a climate-resilient supply chain by making the agricultural sector more sustainable. Tata collaborated with various partners to help tea farmers and producers and trained them on a range of sustainable agricultural practices, based on their specific situation and location. Between 2010 and 2020, Tata exceeded its target and reduced emissions of greenhouse gases by 26 per cent.

3. Himalaya Wellness Company’s tree plantation initiative:

Himalaya started its tree plantation drive in 2012 and has planted over 8,00,000 trees of 89 species in the western ghats. It partnered with the Society for Environment and Biodiversity Conservation (SEBC) to plant an additional 1,00,000 saplings of trees across the western ghats. Preserving flora and fauna remains core to Himalaya’s beliefs, and to practise what they preach, the tree plantation drive was born. This also paved the way for a number of employment opportunities for the local communities.

4. Hyundai Motor India’s ‘save water challenge’ for customers:

Hyundai encouraged its customers to choose dry washing when they took their cars in for servicing. Each dry wash saved approximately 120 litres of water. The 15-day ‘save water challenge’ commenced from 3 June 2022 and rewarded participants with online and offline activities.

5. Nestle Maggi’s campaign “2-minute Safai Ke Naam”:

This video campaign by Nestle was launched on World Environment Day 2022 and featured the Bollywood actor Rajkumar Rao to boost one of its renowned products, Maggi. They aimed to support "Swachh Bharat Abhigyan" and suggested customers throw the wrapper in a dry garbage bin. The idea was to instil in people that it takes just about two minutes to make a difference when one truly cares. It urged Maggi fanatics to not litter the surroundings by leaving the wrapper out in the open and instead dumping it in the dry waste bin.

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