Report on Shemaroo

“Unlike the west, we don’t have developed comedy genre”: Anooj Kapoor


MUMBAI: Think you can tell great stories? If yes, then here is your chance to meet the best from the industry and learn from them.

The growth of the visual medium, from traditional television to online short format content to mobile TV content, has changed the way it is created and especially how it is consumed. Now, more than ever before, there is a constant need for new and exciting content, and as a result, a requirement of dynamic creators and scriptwriters.

Bringing together writers, creators, producers, artistes and broadcast executives, both for TV and digital, Indiantelevision.com’s Content Hub aims to bridge that gap.

The initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

In the first of the series, indiantelevision.com profiles a broadcaster, which has never shied away from taking risks that too in the space of comedy. Sab sr EVP and business head Anooj Kapoor talks about the scope of Indian content going international, the different kind of concepts the channel is looking for, the demand for good story tellers and much more.

Sab, the only channel dedicated to comedy has given viewers popular shows like Taarek Mehta Ka Ooltah Chashmah, Chidiya Ghar, F.I.R and Lapataganj. But according to Kapoor it wasn’t an easy journey.

He says that unlike the west, it is very difficult to create comedy in India. “Sab has become the first dedicated comedy channel on the Indian television space and that has only happened in the last five years and therefore we have to make do with whatever restricted but very talented bunch of people that are present in the comedy genre in television. Therefore, yes, it is difficult to tell interesting stories in the genre of comedy,” he pin points.

Moreover, since it taken upon itself the challenge of doing daily comedies, the task has become doubly difficult. “However, not only are we able to sustain the channel with good quality content albeit with a very restricted talent pool but at the same time through our marketing initiatives like Chai Pe Chutkule we are trying to source fresh talent and expand the talent base. I hope that as we go along not only do we grow as a channel, not only does comedy grow as a genre but also the talent pool of comedy writers, actors, directors and producers also increases,” states Kapoor.

To further engage with the audience and give them some little more of entertainment, it tried its stint with stand-up comedy with Tu Mere Agal Bagal Hai which ran for 60 episodes and got a decent response from the viewers.

The channel can also be credited for bringing paradigm shift in Indian content, moving away from melodrama to light hearted family entertainment.  “And, within that, the fact when the rest of the GECs were talking about the negatives of the joint family system, Sab was talking about the positives of the joint family system,” explains Kapoor.

He further goes on to say that in the recent times, more and more general entertainment channels (GECs) have realised and recognised that the saas-bahu genre is passé and therefore one sees a lot more new and fresh themes now being tried across other channels.

Is there some fatigue setting in comedy? Kapoor reverts saying that on Sab, he ensures that whenever a fatigue is setting on a comedy show, it is immediately replaces it.  “This is why we have a robust product line up and as well as, perhaps, one of the few channels in the television space which launches fresh programs at regular intervals,” says Kapoor.

Kapoor believes, the Indian content definitely has the potential to go international. The channel’s show Gutur Gu, a silent comedy, first of its kind produced on Indian television was successfully sold at last year’s Mipcom in Cannes to several countries.

Latest Reads

Silver lining of #Budget2021: M&E industry hopes for ad spend growth

KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive...

Specials Forecast
Vidnet 2021: On innovation & creating disruptive content on OTTs

The rise of streaming platforms like Netflix, Disney+ Hotstar, Amazon Prime Video, Voot, Zee5, MXPlayer and ALT Balaji has allowed Indians to watch diverse content from around the globe along with experiencing new genres.

Specials Event Coverage VidNet
#Forecast2021: Rural consumption to rule the roost, says Parle’s Krishnarao Buddha

In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).

Specials Forecast
#Forecast2021: Positivity returns slowly for cable, DTH operators

Waking up to a new pricing regime, followed by an unprecedented pandemic, natural disasters, and tensions with China, 2020 turned out to be a gloomy year for the cable TV distribution industry.

Specials Forecast
#Forecast2021: TV advertising may see biggest growth in five years

Indian television made a round trip to hell over the course of 2020, but the new year seems like the beginning of a positive era for the industry, as far as its stature as the primary advertising medium is concerned.

Specials Forecast
#Throwback2020: The year of reinvention in production

MUMBAI: The Covid2019 crisis has engendered a paradigm shift across all walks of life and it is believed that there’s no going back to “normalcy” even after the deadly virus is dealt with. This also holds true for the media and entertainment industry.

Specials Year Enders
India Khush Hua: Top 5 trends that will define M&E industry in 2021

2020 was when peoples’ worst fears came true. But 2021 is a brand new year full of promise of good things to come, where the media and entertainment industry can reboot, recalibrate and recoup what it lost, voiced the panel comprising leading names from the brand and agency world at...

Specials Forecast
Forecast 2021: Digital to lead marketing industry’s growth story

2020 started off with industry hopes pinned on a robust double-digit growth. Instead, it left the Indian marketing and advertising industry in shambles. Educated estimates peg the sector to have clocked only a one-two per cent growth over 2019 numbers, with traditional advertising taking the...

Specials Forecast
#Forecast2021: How technology, infrastructure upgrade will shape OTT ecosystem

The over-the-top (OTT) platforms have seen accelerated customer acquisition, especially post-Covid2019. To increase the stickiness of fleeting users, the platforms are adding more and more content to their libraries.

Specials Forecast

Sign up for our Newsletter

subscribe for latest stories

* indicates required