Specials

Media offices turn tricolour for Independence Day 2014

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/08/13/flag.jpg?itok=8oUN8B3v

MUMBAI: The country is gearing up to celebrate India’s 68th Independence Day. The patriotic fervor is in the air. Everything from channels to radio stations, newspapers, magazines and even the digital space have donned the colours of the tricolor.

With every individual busy with their hectic lives, Independence Day is the only day where people across the country come together to celebrate regardless of their caste, creed or religion. As the I-Day nears, Indiantelevision.com takes a look at how different media organisations are celebrating this day at their offices.

Doordarshan Mumbai

* The pubcaster Doordarshan's Mumbai Kenra led by its head Mukesh Sharma  has decided to throw a special Independence Day  eve dinner for a select group of invitees from the cities glitterati and bring in Independence Day, reminding Indians of another generation of what happened when India attained independence on 15 August 1947. A flag hoisting ceremony will follow in the morning on 15 August followed by breakfast.

Zee News

* Coming up with an innovative exercise for the I-day, Zee News is launching a campaign ‘My Earth My Duty’, under which symbolic plantation will be done at its office and also at locations like Wagah Border, Lucknow, Udhampur and Delhi. The organisation will also have a ‘Best Tiranga Girl and Boy Contest’, awarding the best dressed employees. Meanwhile, the Zee TV office will be accessorised with Tri Colour balloons and all the employees will be treated with sweets for the occasion.

SureWaves, Bengaluru

* With patriotism in the air, employees at SureWaves, Bengaluru have decided to wear attire that in some ways reflects the Indian flag’s tri-colour on 14 August followed by a get-together in the office where quiz and some impromptu games are planned. The company is also toying with the idea of flag hoisting and is thinking of initiating a drive towards waste management at home. If it can, it plans to bring in an expert who will speak to the company team and their families about waste composting and waste conversion to manure depending on the expert’s availability. They are also trying to distribute small Bundi packets to remind the employees about childhood days in the school.

Group M

* While India's leading media agency's GroupM's  office has already been decorated with balloons in tri-colour, chocolates will be distributed to the employees.

NDTV Good Times

* For a special Independence Day celebration, the whole of NDTV Good Times’ office will be seen in ethnic, wearing a mix of saffron, white and green.

Tata Sky

* The DTH operator has also decided to deck up its office with saffron, white and green balloons, suiting the occasion along with snacks and songs. Knowledge will be tested with a special Independence day quiz.

While a number of media offices have something special planned for the day, a few of them like India TV, Times Now, NDTV, Sony, Atria, Star Network’s Kannada GEC – Suvarna have nothing special planned for Independence Day.

As different offices celebrate Independence Day in their own special way, we at Indiantelevision.com wish you a Happy 68th Independence Day. We will be donning ethnic wear, sing patriotic songs, ending with the national anthem. Jai Hind!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/10/hitesh.jpg?itok=kSO4bvxG
'Shubh Mangal Zyada Saavdhan' director Hitesh Kewalya to speak at The Content Hub 2020

MUMBAI: Shubh Mangal Zyada Saavdhan has been hogging B-Town limelight for the last two days. One of the major attraction points seems to be the recreated version of the 80s hit track Yaar Bina Chain Kaha Re, which has already taken social media platforms by storm. It seems director Hitesh Kewalya’s...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/03/tv.jpg?itok=oNfpKXq7
2019: A year that was for English GECs

2019 was all about implementation and the impact of new tariff order (NTO). It has been a year of disruption and innovation for the industry. Overall it was a challenging year for niche channels but throughout the year, channels made various efforts to overcome them and retain its consumer base.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/group.jpg?itok=wqx8gil0
Industry hopes pinned on a better 2020 for mainline advertising

2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/tv.jpg?itok=9E94iYHt
TV & video people who made an impact in 2019

Even as the curtains have gone down on 2019, Indiantelevision.com is happy to reveal its list of senior executives from the business of TV and video, who were constantly under the arc light throughout the year or made waves on account of something they did.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/year_ender2019_0.jpg?itok=cxdGPV-C
Best moment marketing trends of 2019

MUMBAI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/fer.jpg?itok=I4nd9ctu
How has 2019 been for youth and music category?

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s No 1 Youth Entertainment Brand, MTV reaches out to over 300 million homes today and witnessed a whopping 20 billion minutes of watch time on...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/basant.jpg?itok=r7bfWRtS
2019 - A year of high action for the television news industry

Back in the day, a typical morning in an Indian household was incomplete without a cup of tea and a hefty printed newspaper. This might sound primitive to the current generation of digital natives but newspapers were, and, in fact, still are, a key source of news for many people.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/tab.jpg?itok=tzpSghCM
Higher investment in content & tech, innovative marketing strategy led OTT industry in 2019

The over-the-top (OTT) market in India turned more saturated in 2019. To make a dent in the cluttered space, the contenders have significantly upped their game with a greater amount of high-quality original content, incorporating new technologies and increasing marketing spend.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/27/Vishal-Maheshwari.jpg?itok=4i8y7wKQ
OTT India 2019 – key trends and crystal ball gazing for 2020

While  creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data to establish and talk about some key trends that we see both unique as well as interesting on how the sector is evolving. App Annie is a third-party app analytics...

Specials Year Enders

Sign up for our Newsletter

subscribe for latest stories

* indicates required