Specials

Houseful at Bengaluru leg of MIP India roadshow

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/03/mip.jpg?itok=spm-jkQ9

BENGALURU: All the seats were taken and more had to be brought in as the Bengaluru leg of the MIP TV India roadshow ended last evening at the Lalit Ashok. With the theme ‘A Seamless Content World’, the Bengaluru MIP was addressed by Reed Midem (Paris) Asia Head Paul Barbaro and India representative for Asia Markets and Indiantelevision.com managing director and CEO Anil Wanvari. The duo addressed the rapt audience in tandem.

Beginning with the theme of the roadshow, Wanvari quoted Netflix chief content officer Ted Sarandos' words that he had spoken during an interview – “A good story told well is a global product.” In today’s connected world, which is increasingly becoming seamless, content is king, queen and prince irrespective of geography. This was evident by the success of creations such as the Louis Fonse-Daddy Yankee's Spanish number Despacito, which had 5 billion views on YouTube, even more than those that Gangnam Style had, explained Wanvari.

“Increasingly, scripted and non-scripted local shows made in a local language and aimed at domestic viewers are finding a global audience. And building a fan base overseas can only boost the revenue potential,” said Barbaro. Exhorting Indian creators, animators, Indian content aggregators and buyers and people from the Indian media and entertainment industry to participate at the India Pavilion at MIP TV 2018 at Cannes from 9 April to 12 April 2018, Barbaro and Wanvari spoke of the advantages, the gains, the benefits of doing so.

Citing examples of some successes of local content, Barbaro said, “Historically, dramas and comedies have not travelled well because they are steeped in local customs, conventions and cultures. Yet, Keshet’s Loaded, Star India’s Iss Pyaar Ko Kya Naam Doon, and Broken Pieces from Turkey’s Global Agency made compelling scripted entertainment centred on universal truths. And these stories have enthralled audiences in a number of diverse geographies.”

Reed Midem’s statistics and data about buyers and sellers and the kind of content that was required, details about the money that could be earned from different countries were shared. Case studies were presented and AVIs of some success stories of some of the people who participated at MIP TV were played.

“Don’t come and register if you plan to come to MIP TV just once. You have to be there for the long haul if you want to truly succeed, to network with the buyers and sellers and leverage the associations that you built there,” concluded Wanvari very bluntly.

For details contact: Priyanka Sharma +91-8017562056/+91-22-6642 4062

Email: priyankas@indiantelevision.co.in or devikak@indiantelevision.co.in

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/07/ficci.jpg?itok=7SZ3PrKt
FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/23/nepa.jpg?itok=Cy1mmOwY
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/content.jpg?itok=QJLmnbpl
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/mrinal.jpg?itok=i9FsMYWf
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/sameer-nair.jpg?itok=peGilHX-
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/14/sooni.jpg?itok=cKxCJYEr
It's the golden age of content: Sooni Taraporevala

MUMBAI: Sooni Taraporevala, an Indian screenwriter, photographer and filmmaker best known for her work in Mississippi Masala, spoke on ‘The Golden Age of Content’ at The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/13/frank..jpg?itok=9RCuWydp
Writers are the key to great content

At The Content Hub 2020 organised by indiantelevision.com, Tulsea talent manager Radhika Gopal and Matter Advisors founder and managing partner Caleb Franklin discussed the importance of creating an ecosystem and a platform for writers.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/13/2.jpg?itok=QmXSbtrM
Visuals go hand-in-hand with storytelling for compelling content

It takes massive effort, time and investment but delivers great result for producing high-quality content in terms of visuals, said Travelxp’s creative director Kamakhya Narayana Singh while sharing the advantages of 4K and 8K format during the fourth edition of The Content Hub 2020 hosted by...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/13/cont.jpg?itok=zTGImIBB
More localised stories is the way forward to connect with larger regional audiences

Regional GEC is the new focus area after Hindi GEC for broadcasters, OTT platforms and production houses as well. South market is the biggest market in the regional space; it has grown by 45 per cent with OTT platforms investing in regional content.

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required