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XTreme brings social media native creators into broadcast, leads sports content incubation

CANNES: XTreme Video, the leading multi-platform network for extreme creators, today announces that select digital creators in their network will have two series premiere on international broadcast networks INsight TV and Outside TV: the second season of “MTB Insights” and the first season of “Inside the Masters of Dirt.”

By bringing social media and YouTube native creators into the broadcast space, XTreme Video is making it known they are a leading incubator for the highest-quality extreme sports content in the world.

The worldwide visibility, credibility and reach that broadcast television offers is very attractive for digital creators. Concurrently, creators offer huge opportunities to broadcasters looking to attract and engage with fans directly through social media.

“XTreme Video sees great potential in the originality and resourcefulness of our network of digital creators and we want to translate this social media success into returns for broadcasters,” says XTreme Video CEO Gregg Bywalski. “The extreme sports community has grown exponentially in recent years because of the high-quality content produced as well as the sheer spectacle of these stunts and performances, especially when they’re in 4K formats. It’s time for the broadcast world to embrace them.”

XTreme Video’s journey from their humble beginnings as a distributor of niche surf documentaries on VHS to a digital powerhouse boasting an umbrella network of the world’s most popular extreme sports digital creators is a testament to their adaptability in a constantly evolving entertainment landscape. All the while, the XTreme Video team has cultivated relationships with television networks around the world through their distribution arm, giving them an edge on other MPNs that can’t tout this.

The "Inside the Masters of Dirt" series, which was purchased by Insight TV during MIPCOM last fall, follows the adrenaline-addicted crew that produces the popular freestyle motocross arena show of the same name. The Masters of Dirt crew, a part of the XTreme Video Network, boasts upwards of 2 million fans on social media. Their larger than life personalities and the epic visual nature of their shows made it an authentic choice for Insight TV’s international audiences. The first episode will premiere exclusively on Insight TV on April 22nd, 2017, and will also be available on their SVOD service the following day for worldwide fans.

Information about broadcast availability:

Germany (HD+: 3M House Holds)

UK (Sky: 9M HH)

Portugal (Vodafone: 1M HH)

Spain (Vodafone: 1M HH)

Switzerland (Swisscom: 1.3M HH)

Russia (TriColor: 12.5M HH)

USA: TBD

"MTB Insights" filmed by RYYS, a filmmaker and XTreme Video creator, showcases the serious hard work, perseverance and grit required by the growing sport of Mountain Biking. The new season was filmed over the course of one year and follows the top riders on the planet. RYYS is a young Polish director who started filming as an amateur MTB and BMX rider, giving him a solid foundation to start his filmmaking career in the extreme sports industry. As a trusted resource to the mountain bike professionals, RYYS brings an ability to capture the sport in an intimate way that follows its extreme highs and lows, crashes and jumps alike.

The series was broadcast on Outside TV in the United States early March 2017 and later this year on the French TV channel TREK TV. Worldwide MTB fans will be able to rent or purchase the series on major digital platforms on 13 April, 2017.

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