Specials

TV viewership up in European market, existing formats adapt to new normal

The crisis has influenced content production and release

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/10/15/tv.jpg?itok=I3liSZXE

KOLKATA: With shelter-at-place directives in effect, TV consumption has gone up globally. Along with an uptick in the number of viewers, viewing time has also increased during the Covid2019 crisis.

During a presentation at Mipcom 2020, Glance VP Frédéric Vaulpré explained how the pandemic had an impact on TV audiences, and also influenced content production and release in 2020.

"All over the world, viewers have increased in number and have become more devoted to the programs that they watch," said Vaulpré.

He went on to illustrate how being made to stay indoors led to an increase in television viewing times. Five European Union countries – France, Italy, Germany, Spain, Finland – and the UK recorded a significant rise in viewing time. An increase of 7 minutes, 10 minutes, 12 minutes, 19 minutes, 23 minutes, 35 minutes was clocked in Finland, Germany, UK, Spain, France, Italy respectively in January-July 2020 compared to the corresponding period last year. People gradually being released from lockdowns did have a slight effect on TV viewing times.

Read our coverage on Mipcom

Glance head of content insight Avril Blondelot noted that 10 per cent of the productions launched in 2020 are linked, in one way or another, to the health crisis. International co-production, particularly in Europe, also witnessed an upward surge this year, nearly double compared to last year. However, there is less certainty regarding international co-production on new shows having held during the months of lockdown.

Many existing content formats had to be adapted to the new normal. With restaurants shut, chefs retreated into their homes and filmed cooking shows in their own kitchens. In France, Cyril Lignac’s Tous en Cuisine saw good uptake. Many fitness shows were also launched with in-home exercises. Non-scripted programming like reality shows also adapted to the current situation.

Among popular genres, thriller shows maintained their sheen during the pre- and post-Covid period. For instance, Netflix’s reality-bending thriller Dark (a wholly German production) was not just popular in Europe but made big waves in India too.

Despite production complications, a number of travel shows went on air and audiences, perhaps to make up for their own stymied holiday plans, eagerly tuned into these programmes. Due to international travel bans in place in many countries, travel shows turned to explore domestic locales. The Misadventures of Romesh Ranganathan, a popular travel show in the UK, was formatted to Misadventures from My Sofa. Game shows too retained their popularity.

What is a more interesting trend is that video games have emerged as a new source of inspiration for content creation. Streaming services, as well as linear TV channels, have launched shows inspired by popular gaming IPS. Netflix is ready to begin production on season 2 of its wildly popular live-action adaptation of The Witcher. Meanwhile, Amazon Prime Video and Showtime are adapting two of the most lucrative game franchises of all time – Fallout and Halo respectively.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/net.jpg?itok=GKzD24S5
Netflix’s Monika Shergill talks about crafting stories for every mood on OTT

The OTT platforms have taken the world by storm. If there is one key trend that has completely revolutionised the way content is now being created across mediums, it is definitely these new-age platforms. And leading the way is OTT giant Netflix which currently boasts of over 209 million...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub_0.jpg?itok=E6QvGLtv
“The idea whose time had come”: Hansal Mehta on making financial thriller 'Scam 1992'

When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The financial thriller chronicling the life of Gujarat-based stock broker Harshad Mehta, and his involvement in the 1992 Indian Stock Market Scam soon became...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub.jpg?itok=59VBwqLj
Content Hub 2021: How OTTs met the burgeoning demand for content in 2020

Any talk of content in a post-pandemic world is incomplete without deliberating on the impact it has had on the OTT industry and vice versa. The fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ organised by Indiantelevision.com.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/hub.jpg?itok=0lIt3rO0
Content Hub 2021: Growing relevance of language personalisation in OTT advertising

Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting to lose out on their share of the OTT marketing pie, brands have begun exploring promotions and advertisements on these channels.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub_0.jpg?itok=uqdExY3J
Content Hub 2021: Content marketing - the most efficient tool for brand building

With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting second half of the year!

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub.jpg?itok=fArV1P6V
Content Hub 2021: Viacom18 Studios' Ajit Andhare talks about creating cinematic experience on OTT

As theatres remain shut all through the pandemic, audiences were left with no option, but to turn to the OTT platforms for entertainment. The transition compelled major studios, and production companies to take a relook at their strategies and gear up for the big digital revolution that began...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/tv.jpg?itok=KnXdfCzb
Content Hub 2021: Television – A Twist in the Tale

At the fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com, veteran producers from the media and entertainment industry delved into the state of television programming in the context of growing competition from OTT platforms.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/ani.jpg?itok=VpnQUF3y
Content evolves, but the heart of storytelling remains the same: Boman Irani

Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627479541101.jpg?itok=LOQBSAi0
Content Hub 2021 : Insatiable demand opens up vast opportunities for content creators

New Delhi: The pandemic may have stalled theatrical releases of big budget movies, but people will throng cinema halls once the pandemic situation eases out, opined leading film, TV and OTT producers as they gathered to discuss the entertainment industry’s evolution at the fifth edition of the...

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required