MUMBAI: It is time for the biggest content market in the world which takes place in the small picturesque village of Cannes in the south of France. MIPCOM which attracts more than 12,000 participants from more than 100 countries, is held at Palias des Festivals off the Croissette.
And their sole purpose: vigorously buy and sell content - for every screen, whether television or the phablet or online or the phone and for every window - whether terrestrial or IPTV or pay per view or VOD. It’s the biggest platform for broadcasters and distributors to meet, exchange ideas, thoughts and content worldwide.
Blue Pixels Animation Studio director Vivek Bolar is kicked about his company’s date with MIPCOM this year. Says he, “It is our first year at MIPCOM as an exhibitor and we know it will give us ample opportunities to meet distributors, know them and get their feedback on the content that we have created.”
The five-year old production house strives to create entertaining stories and memorable characters. As an artist driven studio, it is built around an exceptional and talented team of artists. Having its feet firmly in 3D animation, Bolar believes it has a strong hold in architectural visualization and has been recently expanding into intellectual property (IP) creation.
The reason for attending MIPCOM this year he reveals is that it’s a platform where his company can interact with the distributors. “All the broadcasters and distributors attend MIPCOM and MipJunior. We have updated our work which we will show them and hopefully should close a few deals or get further insights on how to get it better.”
He recalls the moment when he attended MIFA event that was conducted in Annecy this year. “Our IP, "Ande Pirki" made its first global appearence in MIFA and we opened to some excellent reviews.”
This MIPCOM, their main focus will be to showcase the updated promo and a webisode to the distributors and broadcasters. Based on the response and feedback , it plans to create 7-minute 52 episodes.
Focusing not only on linear television, it has also created a special content for the digital audiences.
Not aiming to target any specific market, Bolar believes, it has an advantage and can be sold all over as the content is non-verbal. “We are going through a distributor, who can leverage their contacts throughout the world and can sell the content as far and fast as possible.”
The animation studio plans to target all platforms - whether it is IPTV, mobile, VOD or free to air platforms. " but right now our main focus is to create contents for linear and digital platforms only" .
So what does the studio expect from Mipcom this year? “To close some great deals for this IP," signs off Bolar.
