Specials

Strong regulatory ecosystem vital for safeguarding IPR if M and E industry has to grow in the international market

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2016/03/31/Untitled-1.jpg?itok=76hBiNoW

MUMBAI: The subject of intellectual property rights and piracy keep coming up at the FICCI FRAMES year after year and appeals are made by creative artistes for stringent measures to check this.

With digitization and if India is to become a media and entertainment hub, this gains urgency and is even more imperative that steps are taken for a strong legal and regulatory ecosystem safeguarding intellectual properties.

Saving intellectual Property in a world without boundaries saw panelists and legal experts referring to global practices and emphasizing on the importance of IPR for the growth of the Indian media and entertainment sector.

In fact, World Intellectual Property Organization Director General Francis Gurry stressed the need for stringent laws in an upcoming market like India where creativity was growing at such a speed. He also referred to how WIPO was helping member countries to deal with these problems.

The session was moderated by Saikrishna & Associates partner Ameet Dutta. The panelists were Motion Picture Association of America Asia Pacific VP regional legal counsel Michael Schlesinger, Star India senior VP legal and regulatory Pulak Bagchi and Zee Network president legal and regulatory affairs Avnindra Mohan.

Dutta said the focus of the context in digital India has shifted from copyrights to user rights. This underlines the challenges that intellectual property faces. The question that he posed before the panelists was where India stood on the world map in terms of economics.

Schlesinger said: “India is a mine of creativity. This is evident with the number of features films, television channels or other platforms available in India. Our existence will depend on a surge of creativity and invention. India is maximizing its potential but has to find a place on the global map. For example, India showed total box office collection of $2.5 million in 2015 while China had $6.5 million and US had $11.1 million. These figures clearly show that just making products or content in India will not help until India can acquire international content as well. India has to maximize a lot of things like job creations, movie screenings etc.”

Mohan shared the scenario about the regulatory environment in India. “For the broadcasting sector, there is no copyright at all since 2003. It is always user rights. In India, the content producers and broadcasters are same to the extent of 90 per cent unlike US. If a distributor comes to you, you have to provide content on non-discriminatory basis with equal prices irrespective of the size. This is the only sector where a broadcaster is asked to provide its content with prices frozen in 2003. I am forced to give my content to the distributors at a frozen price.”

Bagchi generally agreed with Mohan and said with the challenges faced by the entire sector, the impact of regulatory laws on channels and the challenges faced by broadcasters cannot be neglected. “Consumers are our kings. I agree with Mohan about the prices being frozen since 2003. Imagine what would happen if the Indian government asks Bill Gates to sell all the Microsoft versions and its tools today on the prices that were relevant in 2003,” said Bagchi. He stressed that this was one reason why international parties hesitate on investing in Indian IPs, and the archaic guidelines and regulations prevent the growth of intellectual property.

For a session that was aimed at how one can survive the digital divide, it ended with the panelists agreeing on the importance of having sectoral regulations in sync with the copyright laws. This will also retain the India IPR regime with the best practices in the field of intellectual property rights.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/13/ibc.jpg?itok=NvL42hwE
IBC19, Amsterdam: 'Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive'

MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers. As one of the world’s leading managed...

Specials IBC
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/06/05/watch.jpg?itok=XpcWrvct
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/31/timesinternet.jpg?itok=-mLhC8K1
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/30/election.jpg?itok=qjPbQzqX
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/24/modi.jpg?itok=lFxjc096
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election_0.jpg?itok=-Hzsw-iv
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/23/election.jpg?itok=ZMcGsZ64
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/gonews.jpg?itok=xUYxJZ8X
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/05/09/connect.jpg?itok=T6L3CmIf
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions

Sign up for our Newsletter

subscribe for latest stories