Specials
Report on Shemaroo

FICCI FRAMES: Legitimate screens, stricter laws, best practices for IPR

MUMBAI: A National Intellectual Property Rights policy is a healthy prescription for the creative industry that seeks to provide an enabling framework for monetisation, protection and enforcement of copyright, but this can only succeed if there is robust law enforcement in addition to more punitive provisions.

This was the gist of “Own, Convert and Protect Intellectual Property as a Driver of Innovation and Growth” at the FICCI FRAMES 2017.

It is equally necessary for creative minds to understand their intellectual property rights globally, and constant amendment of relevant laws, apart from better co-ordination among all stakeholders in the media ecosystem.

Solstrat Solution advisor S Rama Rao in his special address that set the tone of the discussion explained the difference between tangible and intangible assets such as intellectual property, which, he said was a human right with legal entitlement. He quoted Article 27 Para 3 of the United Nations Charter which underlined the significance of IP.

However practically, the creative industry’s on lack of understanding of the value of IPR combined with inadequate enforcement mechanism and an inconsistent regulatory framework that stands in the way of the industry’s growth aspirations.

Saikrishna & Associates senior partner Ameet Datta moderated a discussion where four participants gave their views on different aspects of IPR in India and globally.

Among the leading lights of the industry who elucidated on the blueprint for translating policy into practice, the Paris-based International Federation of Film Producers Associations (FIAPF) chief representative Benoit Ginistry said a robust law-enforcement system needed to be in place to ensure intellectual property rights are protected.

Lauding the Indian IPR laws, he said it was a positive step. Globally, he said, IP laws needed to be updated. Ratification and implementation of the laws was important, and technical performance measures (TPM) needed to be secured, he said.

Ginistry suggested that one needed to protect investments and licences, and one needs to go beyond the copyright laws. India must join anti-piracy groups and campaigns in Europe, Japan and South Korea.

Whether administrative measure or enforcement was vital to control IPR violation because of proliferation of streaming sites, MPA V-P Asia-Pacific Hank Baker half-jokingly commented that the world today does not allow the creator the leisure of creating and sharing creativity at will. “People are inclined to steal somebody else’s work,” Baker regretted.

Appreciating the Indian government efforts and laws to protect IP, Baker said that around 42 countries were following “Best Practices” (also including site blocking and watermarking) in the creation and protection of IP. “The shelf life of a movie is a few weeks, but as soon as it is released, a cat and mouse game begins,” Baker complained. Decrying the existence of a transnational pirate network, he said that the ecosystem and the legal framework must be prepared to deal with any IP infringement.

Baker was sad that the industry had never been as vulnerable as it was now. Censorship and limited number of screens to showcase new films were the other impediments. “People want to see when they want to see – no matter what,” Baker said matter-of-factly. There needs to be wider approach to support the industry.

Reiterating the United States’s US$ 250 billion annual loss owing to violations, US consul-general to Mumbai Thomas L Vajda said IPR was a huge priority as the world was moving to a knowledge economy. Giving information about the formation of an IP working group two years ago, Vajda said US government was working with a number of state governments in India including Maharashtra towards protection of IPs. For the sake of IP protection, he said co-operation of different sectors was needed. “It’s not just the role of police to help protect IPs, different ministries must be involved in protect original content,” Vajda said.

Vajda supported the ideas of spurring more innovation, protecting ideas and promoting more investments, but “a genuine intent is important.”

Speaking about the protection of music IPs, Sony Music Entertainment president – India and Middle East Shridhar Subramaniam said IP laws had been gradually tweaked and a lot of finesse achieved. Although happy about the national policy and amendment to copyright laws in the last couple of years, Subramaniam said he was unhappy about the (monetary) value loss owing to violations by hiding behind safe harbour laws. The primary intent of the laws was to protect the interest of the creator, he added.

Effectively checking piracy was a court-driven process, he said. Other measures that were being taken were blocking pirate sites and taking down rogue apps, Subramaniam said.

The Sony Music executive recommended expanding the scope of licencing vis-à-vis radio, broadcasting and internet. He suggested trying and passing on benefits of innovation to the users. National registry and documentation help grow businesses, he felt, but lamented that there was no control over piracy originating from neighbouring markets.

Music was tech-enabled consumption, Subramanian said, adding that there was a need to foster an environment of licencing. “Our input cost is not regulated,” he said. Although music legitimately belongs to the rights holders, some were using methods disguised as innovation. While ranking the federal states, Subramaniam opined, one could consider IP-friendliness as one of the primary criteria for selection.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/17/david_beckham.jpg?itok=1KbuPdU6
David Beckham to talk Studio 99 during Digital MipTV keynote

Paris: Global sporting icon and legendary football player David Beckham will be the keynote speaker at the 58th edition of the Cannes TV market Digital MipTV. The event is all set to begin on 12 April and will be a virtual affair for the second consecutive year. The 2020 edition was also forced to...

Specials Event Coverage Miptv
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/13/img_13032021_113144_800_x_800_pixel.jpg?itok=bq1ddtk5
MIP Cancun sets date for physical event in November 2021

PARIS: Reed Midem has confirmed that MIP Cancun, the leading international content market and conference for Latin American and US Hispanic television, will take place as a physical event in 2021. The eighth edition of the signature one-to-one matchmaking market will take place at the Moon Palace...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/ww100.jpg?itok=m83x7lXz
Wonder Women 100: Mindset needs to change first for more inclusion, diversity

Women are increasingly coming out and taking up more challenging roles against all odds. The media, entertainment and advertising industry is no exception. Despite the great strides made over recent years, there are still issues like fewer women leaders in upper management positions and salary gaps...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/wonder.jpg?itok=z8diX8OO
The Wonder Women are here: Honouring 100 women leaders from M&E, ad & marketing

MUMBAI: Many a successful organisation in India's media, advertising, marketing and entertainment ecosphere have women leaders in key management and ownership positions. Where once women were assigned jobs related to programming or ad sales or media – and mostly at the middle management level –...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ww100.jpg?itok=et9bXcf6
International Women's Day: 'Wonder Women 100' list to be unveiled today

Women have made tremendous strides over the years to achieve equal representation in the workplace. Many have broken the glass ceiling and risen to the top despite all odds. This International Women’s Day, Indiantelevision.com will recognise 100 such talented and outstanding women executives and...

Specials Event Coverage Occasions
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/02/budget-21.jpg?itok=5WhZBuHf
Silver lining of #Budget2021: M&E industry hopes for ad spend growth

KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/stream.jpg?itok=7fe0xmlZ
Vidnet 2021: On innovation & creating disruptive content on OTTs

The rise of streaming platforms like Netflix, Disney+ Hotstar, Amazon Prime Video, Voot, Zee5, MXPlayer and ALT Balaji has allowed Indians to watch diverse content from around the globe along with experiencing new genres.

Specials Event Coverage VidNet
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/pg.jpg?itok=LTqNyJQ5
#Forecast2021: Rural consumption to rule the roost, says Parle’s Krishnarao Buddha

In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/dth.jpg?itok=O1UHQ7UO
#Forecast2021: Positivity returns slowly for cable, DTH operators

Waking up to a new pricing regime, followed by an unprecedented pandemic, natural disasters, and tensions with China, 2020 turned out to be a gloomy year for the cable TV distribution industry.

Specials Forecast

Sign up for our Newsletter

subscribe for latest stories

* indicates required