Mumbai: Similar to the advertising and media agencies, the marketing industry too saw a lot of roil in terms of the people moving back and forth. The key factor leading to marketing people (like many others) making headway was essentially the economic slump – but in addition to that, people are...
Mumbai: The television marketing arena was not prepared for the sudden colossal shift that the pandemic ushered in 2020. Marketeers were compelled to unlearn everything they thought they knew until then and adopt new tactics of engagement with viewers who were nestled at home. As soon as the new...
Mumbai: Over the last few years, India’s over the top (OTT) media services sector has more than doubled in size. According to the Ormax OTT Audience Sizing Report 2022, the Indian OTT audience universe now stands at 424 million people. In India, 119 million of these are active paid OTT...
Mumbai: The year 2022 has finally seen a wrap, and Indiantelevision.com thought it would be great to put together a round-up of the advertising industry’s significant happenings, talking about the major account wins and mergers & acquisitions that took place. Getting on with the major account...
Mumbai: 2022 saw a lot of top-level personnel movements happening in the media and entertainment industry’s news and general entertainment channels. Indiantelevision.com sneaked a peek into these movements to give an overview. Times Network Times Network appointed Rohit Chadda as president &...
Mumbai: The year 2022 proved to be a glorious year for OTT in terms of shows that worked and also got global recognition. The highlight has been how regional or local OTT players have found their footing in the media and entertainment industry. Indiantelevision.com has observed people's movements...
Mumbai: While the world is on the brink of a new year, it’s about time that new resolutions are made and set. At times, we manage to be deterred enough to tick off the goal from our checklist that we had set out to achieve, and on other occasions, we barely manage to live up to it. But there’s one...
Mumbai: The first year after covid, 2022 has been that of exoduses and incomings, alike, for the media agency business. Not only the creative side, but the media side of the advertising industry, too, faced the backlash of the economic recession, which has directly or indirectly led to a toss-and-...
