Writers are the key to great content

The challenges for writers are beyond storytelling.


MUMBAI: At The Content Hub 2020 organised by indiantelevision.com, Tulsea talent manager Radhika Gopal and Matter Advisors founder and managing partner Caleb Franklin discussed the importance of creating an ecosystem and a platform for writers.

While speaking to Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari, the panellists agreed that writers are the key to creating great content.

Gopal said, “Through Tulsea we worked with some great writers, directors and actors. We make sure the talent roster is balanced. We want to be an objective narrative party in order to make deals more transparent.”

Gopal works as an agent at Mumbai and Los Angeles-based Tulsea, a management company in India that focuses on writers and directors.

Franklin, who has been in the content industry for the past 16 years, believes the journey from storytelling to origination to how writers are delivering the content to the end user is important. Franklin’s firm Matter Advisors closely works with writers, actors, producers and directors who ensure that the stories are presented to the right target audience.

“There is a plethora of talent in India. We have so much opportunity. More importantly, we are constantly working to deliver great stories. We constantly update our clients on the current stories, trends, new podcasts and much more. We look at the entire ecosystem,” he said.

Franklin represents the company's clients across the global landscape of media, entertainment, technology and sports.

Commenting on the difference made on the writer’s life Radhika said: “What we attempt to do is give writers leisure time to write, network and help in handling contracts. We give them some time to focus on their craft and work so that they can do better. Money is a very important aspect of anyone’s career. When you are financially stable you are able to continuously focus on something you are passionate about. It is hard for people to be objective about what their core value is especially in the entertainment industry that runs predominantly by relationships. From the writer's perspective, we take away the headache of dealing with everything.”

“We talk to people in India, the US, Europe and other parts of the world to understand the ongoing trends. We look into storytelling patterns, deal structure and new formats. In fact much before Netflix and Amazon came to India we were able to foresee that the Indian entertainment sector is going to change,” she further added.

Caleb believes that the most difficult part is not cracking the deal. But, more than deal it is about socialising which is difficult on the writer’s part.

The panelists also started that it takes two years to execute a story on the screen. Hence, it becomes a part of a writer’s job to help deliver profit.

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