Report on Shemaroo

Women’s role in media and entertainment has evolved, says all-women panel

Women bring core values to the table.


MUMBAI: Women’s representation and role in media and entertainment has evolved and increased over a period of time. This was the primary opinion of the all women panel discussing on the topic ‘women in entertainment’ on day two of The Content Hub 2020.

The panel, moderated by She Means Business co-founder Dipika Singh, comprised of IN10 Media VP corporate strategy and development Mansi Darbar, Shemaroo Entertainment chief operation officer Kranti Gada and Women In Film and TV (WIFT) India’s founder Petrina D’Rozario.

The panel spoke at length on the challenges and opportunities for women in the media and entertainment industry. It also made an attempt to send a message to fellow and budding women in the industry to focus on themselves and not pay heed to people’s opinions and comments.

The panel also echoed a similar view that talent has nothing to do with gender discrimination, be it male or female protagonist; content speaks for the film’s success. They also pointed out that the talent ingrained in a person stays irrespective of age.

Gada mentioned that women bring core values such as commitment, passion, honesty, empathy, integrity among others to the work. Meanwhile, D’Rozario said, “There is a misconception within youth that the entertainment industry is all about glamour. However, it’s not about just glamour, but a lot hard work involved in it.”

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