Specials
Report on Shemaroo

“This is the best time for Indian television”: Rajan Shahi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/11/17/Rajan%20Shahi.jpg?itok=VFhO2DKs

MUMBAI: Rajan Shahi made his directorial debut 15 years ago with the series, Dil Hai Ki Manta Nahi. What followed after that was a succession of hit shows including Jassi Jaisi Koi Nahi, Hamare Tumhare, Rishtey, Kareena Kareena, Reth, Mamtaa, Millee, Virasaat and Saathi Re. Shahi started his own production company in 2007. His first series as producer was Sapna Babul Ka Bidaai on Star Plus, followed by Yeh Rishta Kya Kehlata Hai which is presently running on television.

As part of our Content Hub series, we spoke to the acclaimed director and producer on the existing content on Indian television today. Shahi tells us, “I think we are experiencing the best time for television today. There are so many different genres of programs that we see on TV. Every channel has a variety of comedy, romantic, horror, finite and reality series”.

Shahi feels that there are good story tellers in the industry but the television rating numbers (earlier TV rating points) are also important. According to him, the typical Saas-Bahu dramas do very well as far as the ratings go. He points out that there have been several people who have tried to experiment with fresh content but have not achieved their desired ratings.  “So, what is the point of try something new if I know I will not achieve the same level of viewership?” he asserts.

Speaking about the reach of Indian television content, Shahi elaborates, “We have a certain medium of our own. Our shows are hit abroad. People watch these typical shows as they like seeing Indian culture, traditions and customs.”

When we asked whether broadcasters understand the creative freedom of directors and producers, Shahi explains, “I am seeing a very healthy trend these days. Every broadcaster is trying to get new technology and new story-telling methods. This is optimistic. Channels are willing to experiment and support new makers. They are trying to get the best of sets and costumes. Channels place a lot of time and emphasis on developing content.”

Ending the conversation on a positive note, Shahi says, “The seasonal format is a really good idea if one wants to keep a brand name alive. There is a big scope for finite series and this is just the beginning.”

Content Hub is a three day conference organised by Indiantelevision.com and is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/02/budget-21.jpg?itok=665EJAaK
Silver lining of #Budget2021: M&E industry hopes for ad spend growth

KOLKATA: Tax reliefs, lower customs duty, input tax credits, better scope for foreign direct investment (FDI) were among the many hopes that the media and entertainment industry had pegged on a budget “like never before.” But the pandemic-hit industry has not received any specific supportive...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/25/stream.jpg?itok=0NHtrR1u
Vidnet 2021: On innovation & creating disruptive content on OTTs

The rise of streaming platforms like Netflix, Disney+ Hotstar, Amazon Prime Video, Voot, Zee5, MXPlayer and ALT Balaji has allowed Indians to watch diverse content from around the globe along with experiencing new genres.

Specials Event Coverage VidNet
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/pg.jpg?itok=aMyd8rFz
#Forecast2021: Rural consumption to rule the roost, says Parle’s Krishnarao Buddha

In 2020, marketers learnt to grapple with unforeseen challenges elicited by the lockdown, and they are prepared to handle such circumstances, incase of another such instance in the future (hopefully not).

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/19/dth.jpg?itok=2ugzTNO1
#Forecast2021: Positivity returns slowly for cable, DTH operators

Waking up to a new pricing regime, followed by an unprecedented pandemic, natural disasters, and tensions with China, 2020 turned out to be a gloomy year for the cable TV distribution industry.

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/18/tv.jpg?itok=a8_bbj0B
#Forecast2021: TV advertising may see biggest growth in five years

Indian television made a round trip to hell over the course of 2020, but the new year seems like the beginning of a positive era for the industry, as far as its stature as the primary advertising medium is concerned.

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/production.jpg?itok=H82e5yTn
#Throwback2020: The year of reinvention in production

MUMBAI: The Covid2019 crisis has engendered a paradigm shift across all walks of life and it is believed that there’s no going back to “normalcy” even after the deadly virus is dealt with. This also holds true for the media and entertainment industry.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/tvv.jpg?itok=692JqTyS
India Khush Hua: Top 5 trends that will define M&E industry in 2021

2020 was when peoples’ worst fears came true. But 2021 is a brand new year full of promise of good things to come, where the media and entertainment industry can reboot, recalibrate and recoup what it lost, voiced the panel comprising leading names from the brand and agency world at...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/lap.jpg?itok=XUv9qKww
Forecast 2021: Digital to lead marketing industry’s growth story

2020 started off with industry hopes pinned on a robust double-digit growth. Instead, it left the Indian marketing and advertising industry in shambles. Educated estimates peg the sector to have clocked only a one-two per cent growth over 2019 numbers, with traditional advertising taking the...

Specials Forecast
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/tv.jpg?itok=QLpKn9LZ
#Forecast2021: How technology, infrastructure upgrade will shape OTT ecosystem

The over-the-top (OTT) platforms have seen accelerated customer acquisition, especially post-Covid2019. To increase the stickiness of fleeting users, the platforms are adding more and more content to their libraries.

Specials Forecast

Sign up for our Newsletter

subscribe for latest stories

* indicates required