Specials

Content executives believe 'doing it the right way' should be the focus

The eminent panel made valuable remarks during the fourth edition of The Content Hub 2020

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/06/The-Content-Hub-2020.jpg?itok=N1HI2M1N

MUMBAI: Doing it right! This was the fundamental view of the panel of content creators that participated in a discussion on ‘uncovering opportunities for great content’ during the fourth edition of The Content Hub 2020, an initiative by Indiantelevision.com.

The panel, moderated by Bulldog Media and Entertainment co-founder and producer Akash Sharma, comprises of Zee Studios Originals vice-president and head Ashima Avasthi, Contiloe Pictures Pvt Ltd chief creative officer Abhimanyu Singh, SonyLIV head of original content Saugata Mukherjee.

The panel was also of the view that the recent surge in content creation and consumption is mainly because of technological advancement and awareness within the audience. Due to these factors, the boundaries across the world have come down and local stories are becoming global.

In this regard, Avasthi while giving her input said, “The content boom in India was about to happen. Individual viewing has eventually increased all thanks to the emergence of smartphones and high-speed internet. As technology grows, the boundaries between countries are coming down.”

Zee group’s film production and distribution arm Zee Studios last year had rolled-out an independent digital content subsidy Zee Studios Originals, which will produce premium, original content and create new IPs (intellectual properties) for all digital platforms of the group globally.

She added, “Despite the surge of individual viewership, there is no difference between binge and traditional watching, both have respective markets. However, television gives only a single opportunity, whereas the digital platform is providing viewers’ a variety.”

Meanwhile, Singh was of the view that the number of increasing screens such as mobile, laptop, smart TV, etc., are directly proportional to the number of increasing audience. He said, “The television audience is no more identifying the content shown on the channels and is done with it. Currently, the content market is driven by what consumers want and watch.”

He added, “It’s the right time to re-invent the grammar of telling stories and digital platforms have this acumen to show these stories with a new tale. India has a quality to tell its own Narcos story and we have many stories to tell the world.”

Abhimanyu’s Contiloe Pictures' upcoming State of Siege: 26/11 will feature on ZEE5 from 20 March 2020 and took at least a year to complete, said Singh.

Another panellist, Mukherjee, pointed out that the growth of the internet has helped content to boom. “Digital has enabled the diversified connection of content, which has been appreciated the across continents in the world,” he said.

Mukherjee added, “There’s scope and space for everyone, be it TV or OTT (over-the-top) platforms; it's never us versus them.” He believes that content will find its place and reach across borders. Moreover, broadcast content won’t go away because there’s a big market for it already.

Echoing the thoughts of Singh, the SonyLIV head said, “The big difference between TV and digital platform is the grammar of storytelling. We should re-invent and tell stories which are quintessentially Indian and draw a line of how Indian platform is different from global digital platforms.”

Saugata, talking about SonyLIV’s future plan, said: “We don’t want to get stuck with thriller or love stories; rather we are going to try everything to lure the consumers to the platform.”

Being positive of the growth of the digital content, the panel mentioned that this is the perfect time to enter the business. However, the only thing that should be adhered to is whichever form or format is done, it should be done in the right way as content creation is not an easy task and takes blood and sweat.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/net.jpg?itok=GKzD24S5
Netflix’s Monika Shergill talks about crafting stories for every mood on OTT

The OTT platforms have taken the world by storm. If there is one key trend that has completely revolutionised the way content is now being created across mediums, it is definitely these new-age platforms. And leading the way is OTT giant Netflix which currently boasts of over 209 million...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub_0.jpg?itok=E6QvGLtv
“The idea whose time had come”: Hansal Mehta on making financial thriller 'Scam 1992'

When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The financial thriller chronicling the life of Gujarat-based stock broker Harshad Mehta, and his involvement in the 1992 Indian Stock Market Scam soon became...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub.jpg?itok=59VBwqLj
Content Hub 2021: How OTTs met the burgeoning demand for content in 2020

Any talk of content in a post-pandemic world is incomplete without deliberating on the impact it has had on the OTT industry and vice versa. The fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ organised by Indiantelevision.com.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/hub.jpg?itok=0lIt3rO0
Content Hub 2021: Growing relevance of language personalisation in OTT advertising

Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting to lose out on their share of the OTT marketing pie, brands have begun exploring promotions and advertisements on these channels.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub_0.jpg?itok=uqdExY3J
Content Hub 2021: Content marketing - the most efficient tool for brand building

With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting second half of the year!

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub.jpg?itok=fArV1P6V
Content Hub 2021: Viacom18 Studios' Ajit Andhare talks about creating cinematic experience on OTT

As theatres remain shut all through the pandemic, audiences were left with no option, but to turn to the OTT platforms for entertainment. The transition compelled major studios, and production companies to take a relook at their strategies and gear up for the big digital revolution that began...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/tv.jpg?itok=KnXdfCzb
Content Hub 2021: Television – A Twist in the Tale

At the fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com, veteran producers from the media and entertainment industry delved into the state of television programming in the context of growing competition from OTT platforms.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/ani.jpg?itok=VpnQUF3y
Content evolves, but the heart of storytelling remains the same: Boman Irani

Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627479541101.jpg?itok=LOQBSAi0
Content Hub 2021 : Insatiable demand opens up vast opportunities for content creators

New Delhi: The pandemic may have stalled theatrical releases of big budget movies, but people will throng cinema halls once the pandemic situation eases out, opined leading film, TV and OTT producers as they gathered to discuss the entertainment industry’s evolution at the fifth edition of the...

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required