The Indian movie industry is one of the richest in the world and its content has been gaining patrons worldwide. But producers still believe that the industry doesn’t have the pulse of audience preference.
This is the second part of Indiantelevision.com’s conversation with Applause Entertainment CEO Sameer Nair. You can read the first part here.
2018 saw various OTT players in India gain massive popularity. There are more than 30 sites serving hours and hours of original as well as syndicated content, in various languages, genres, and tastes.
Sameer Nair isn’t a man in a hurry. The seasoned media and entertainment industry executive describes the content creation business as a real get rich slow scheme and not a get rich quick scheme. He’s in it for the long haul and he’s here to stay.
Much of the Indian TV market is ruled in one way – the broadcasters keep IP rights for the shows and not the production houses. The scenario is the same for Hindi GEC or kids or lifestyle shows.
The third edition of Indiatelevision.com’s The Content Hub had an insightful panel on the global syndication market. The session was moderated by Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari. The panel consisted of Go Quest Media ventures MD Vivek Lath, Swastik Productions and One Life Studios MD Rahul Kumar Tewary and MX Player head-content acquisition Mansi Shrivastav.
Content creators today cannot rely on daily soaps to attract viewers. With OTT looming large, production houses have to broaden their content nexus. Indiantelevision.com’s The Content Hub hosted a session – ‘The TV production Story: Reality, Non-fiction’, with the panellists Contiloe Pictures producer and founder Abhimanyu Singh, Endemol Shine CEO Abhishek Rege, SOL India - Banijay Group founder and MD Fazila Allana.
Indiantelevision.com just wrapped the third edition of its popular event, The Content Hub (title sponsored by MX Player) in presence of some of the biggest names from the TV, digital, and the movies industry. Spanned across several panel discussions and fireside chats, this edition of The Content Hub discussed ‘the new era of content creation’ with a focus on the digital boom.
India’s burgeoning over-the-top (OTT) space is witnessing an explosion what with aggressive competition brewing between home-grown and international players fighting for eyeballs and time spent. Amazon Prime Video, one of the leading global contenders, is aggressively expanding its Indian original library since its launch in 2016.
MUMBAI: 20 years of traversing across television networks and production houses, Ashima Avasthi now finds herself saddled in the hot seat at Zee Studios as head of its digital content arm.
