Specials

Sports broadcasters expect reforms from budget 2015

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2015/02/28/Arun_Jaitley_1.jpg?itok=LNrCcLkQ

MUMBAI: Private sector is one of the largest contributor to Indian economy the first step towards economic reform would be making an investor friendly scenario. With a vast market like India if private sector is refraining from investing then there are certain issues at the bureaucratic level, which are hampering the economic growth. In such a scenario the biggest challenge is to garner trust, not by compromising with national security independence but by policies. Policies that rejuvenate investors to invest exp. Be it in Madison Square or Sydney Allphones Arena, the entire Indian diaspora was promised a better business friendly India by Prime Minister Narendra Modi, which laid foundation to skyscrapers of aspirations.

Now emphasising on the current business workflow in India, a company has to abide by both central state laws, which turns out as an obstacle. Moreover government often intervenes in the financial strategic affairs of a private company. Sports broadcasting industry is one of the sufferer of such obligations. Broadcasters purchase content from  firms by paying the amount demed, but while producing the content they are forced to follow certain regulations, which indirectly decides how much should be charged for the content.

Opposing such intervention Ten Sports CEO Rajesh Sethi told Indiantelevision.com, “In India, private sector is a huge contributor to the economy with digitization process in its final stages sports media can play a key role in economic growth provided we are backed with business friendly policies. The matory sharing of sports feed is something that directly hits us, though it’s not an issue related to the budget, I would certainly like the government to look into such issues. Moreover, we purchase content from somewhere by paying certain amount regulations restricts us when it comes to selling it. So the next level of de-regularisation or de-tarrifisation is something that I expect from this budget. I have high expectations from Arun Jaitley as he is someone who has immense knowledge of finance economics understs the problems that we are facing. He has delivered so far I hope he does in this budget too.”

That somehow sums up the private sports broadcasting industry’s aspirations from budget Jaitley.

The perspective of government broadcasting sector came from Doordarshan (DD) deputy director general C K Jain. Hailing the concept of Make in India he insisted that the government should reduce dependence on Chinese products. “I expect the government to remove service taxes from advertisements as we also have the same functions responsibilities. Also I would request the government to treat us as a government entity exempt us from various taxes liabilities. From sports perspective, service tax on advertisements is certainly a botheration should be dealt with.”

Sharing his personal expectation Jain added, “Make In India has the potential to play a key role in economic growth provided government pays special attention to it. The local manufacturers need to be backed financially with loans tax rebates. The poor of the country needs to be benefited from the budget, as the goal is to uplift the poor to middle class, which will reduce the dependence in subsidies. If subsidies are reduced government will have more money which they can spend other important sectors.”     

The Finance Minster has been criticised as pro private sector in recent past after he decided not to intervene in a legal battle between DD Star regarding World Cup. The Sports Act of Prasar Bharati forces private channels to share feed of any event of international importance with pubcaster DD, which enables them to showcase it live. Now the act was brought to ensure that one who cannot afford private channels gets access to events of such magnitude. Which is a fair call considering every citizen in the country has a right to information should not miss the World Cup or Olympics as they cannot afford private channels. The problem is with sharing the feed with cable subscribers. BCCI, Nimbus Communications the two sports channels (ESPN Star) went to court with a plea that no cable television network could broadcast such sports events without a licence from the content owners. 

In an affidavit, Star Sports had said that it was losing around Rs 290 crore every year by sharing its sports signals with Doordarshan was expecting to lose around Rs 120 crore by sharing the telecast of the World Cup this year. Under the Act, the rights holder gets 75 per cent of the revenue from the telecast on DD. The remaining 25 per cent is retained by DD.

While Jaitley plans to increase GDP reduce fiscal deficit through his financial proposal policies the entire nation’s eyes ears are glued to his words even as you read this report today (28 February, 2015) with immense expectations aspirations. It remains to be seen if Jaitley company makes it or breaks it.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/03/net.jpg?itok=GKzD24S5
Netflix’s Monika Shergill talks about crafting stories for every mood on OTT

The OTT platforms have taken the world by storm. If there is one key trend that has completely revolutionised the way content is now being created across mediums, it is definitely these new-age platforms. And leading the way is OTT giant Netflix which currently boasts of over 209 million...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub_0.jpg?itok=E6QvGLtv
“The idea whose time had come”: Hansal Mehta on making financial thriller 'Scam 1992'

When the ten-part series Scam 1992 hit SonyLIV platform last October, it captured the imaginations of millions of young Indians in no time. The financial thriller chronicling the life of Gujarat-based stock broker Harshad Mehta, and his involvement in the 1992 Indian Stock Market Scam soon became...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/08/02/hub.jpg?itok=59VBwqLj
Content Hub 2021: How OTTs met the burgeoning demand for content in 2020

Any talk of content in a post-pandemic world is incomplete without deliberating on the impact it has had on the OTT industry and vice versa. The fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ organised by Indiantelevision.com.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/31/hub.jpg?itok=0lIt3rO0
Content Hub 2021: Growing relevance of language personalisation in OTT advertising

Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting to lose out on their share of the OTT marketing pie, brands have begun exploring promotions and advertisements on these channels.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub_0.jpg?itok=uqdExY3J
Content Hub 2021: Content marketing - the most efficient tool for brand building

With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting second half of the year!

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/30/hub.jpg?itok=fArV1P6V
Content Hub 2021: Viacom18 Studios' Ajit Andhare talks about creating cinematic experience on OTT

As theatres remain shut all through the pandemic, audiences were left with no option, but to turn to the OTT platforms for entertainment. The transition compelled major studios, and production companies to take a relook at their strategies and gear up for the big digital revolution that began...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/tv.jpg?itok=KnXdfCzb
Content Hub 2021: Television – A Twist in the Tale

At the fifth edition of the ‘Content Hub 2021 - TV, Film, Digital Video, and Beyond’ being organised by Indiantelevision.com, veteran producers from the media and entertainment industry delved into the state of television programming in the context of growing competition from OTT platforms.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/29/ani.jpg?itok=VpnQUF3y
Content evolves, but the heart of storytelling remains the same: Boman Irani

Almost two decades after making his debut in the Hindi film industry, renowned actor Boman Irani is now all set to don the writer’s cap for his first movie as writer-director. “Writing is the way to go,” says Irani emphatically, as he begins to share his vision of filmmaking on the first day of the...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/07/28/photogrid_plus_1627479541101.jpg?itok=LOQBSAi0
Content Hub 2021 : Insatiable demand opens up vast opportunities for content creators

New Delhi: The pandemic may have stalled theatrical releases of big budget movies, but people will throng cinema halls once the pandemic situation eases out, opined leading film, TV and OTT producers as they gathered to discuss the entertainment industry’s evolution at the fifth edition of the...

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required