Specials

CNBC-TV18 tops the chart on Budget day

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/event-coverage/2014/07/17/cnbc.jpg?itok=aUPQeptQ

MUMBAI: Upholding their legacy of 15 years of leadership, CNBC-TV18 has once again emerged decisively as the No.1 channel during Budget 2014 with 67 per cent market share on Budget Day.



As pioneers of coverage of the Union Budget, CNBC-TV18 has always provided viewers with a comprehensive programming line up. This time was no different; with a one month long focus on the channel about key expectations from the industry, banking and financial sectors as well as policy changes anticipated from what was Prime Minister Narendra Modi and Finance Minister Arun Jaitley’s maiden Union Budget.



Yet again, India’s leading business news channel has proved that they are specialists of the genre -  through differentiated Budget coverage, aimed at helping viewers achieve an incisive understanding of the Budget and what lies ahead, presented by an editorial powerhouse.



CNBC-TV18 led across the following programming pegs & time bands during the Union Budget in July 2014:

1.    Budget Day (24 hrs) in all India: CNBC-TV18 leads with 67 per cent relative share followed by ET Now with 22 per cent, NDTV Profit is at #3 with 11 per cent and Bloomberg TV has 1 per cent viewership.



2.    Budget Week (24 hrs) in all India: CNBC-TV18 leads with 65 per cent relative share followed by ET Now with 27 per cent, NDTV Profit is at #3 with 7 per cent and Bloomberg TV has 2 per cent viewership.



3.    FM Speech (11:01 to 13:13 hrs) in all India: CNBC-TV18 leads with 58 per cent relative share followed by ET Now with 29 per cent, NDTV Profit is at #3 with 13 per cent and Bloomberg TV has no viewership.



All these figures are for the core audience group of CS AB Males 25+.



In addition to the above data points, CNBC-TV18 also lead across all markets and target audiences, in all parameters pertaining to Budget coverage.

CNBC-TV18 has always been at the forefront of covering business, political and economic news and bringing quality journalism to its viewers. This strong performance reiterates CNBC-TV18’s undisputed leadership and legacy in coverage of key economic events for the past 15 years.

CNBC-TV18 Managing Editor Shereen Bhan said ‘I have firmly believed in the power of specialisation and this overwhelming verdict confirms my belief. Being the first in Business news is not just a tagline for us, it is our core strategy. Our Budget coverage is a reflection of our deep expertise and experience. It also showcased our ability to stay ahead of the curve with new programming which included our reporters travelling around the country from Nashik to Ahmednagar to get an in-depth look at how Government Schemes like the NREGS are performing. We brought together the most influential voices from India Inc, the markets, Foreign Investors and Tax experts to find the devil in the details. CNBCTV18 was also the channel of choice for the Finance Minister Arun Jaitley and his Budget team including the Finance Secretary and Revenue Secretary as they laid out the roadmap for economic revival.’



Commenting on CNBC-TV18’s impactful Budget coverage and viewership, Anil Uniyal (CEO, CNBC Channels) said, “We have consistently sought to bring content of value to our viewers and this is what has reinforced our No. 1 position in Budget 2014. I’d like to thank our viewers for making CNBC-TV18 their channel of choice for the Budget and also for the past 14 years, which encourages us to stay ahead and continue to strive for excellence.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/10/hitesh.jpg?itok=kSO4bvxG
'Shubh Mangal Zyada Saavdhan' director Hitesh Kewalya to speak at The Content Hub 2020

MUMBAI: Shubh Mangal Zyada Saavdhan has been hogging B-Town limelight for the last two days. One of the major attraction points seems to be the recreated version of the 80s hit track Yaar Bina Chain Kaha Re, which has already taken social media platforms by storm. It seems director Hitesh Kewalya’s...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/03/tv.jpg?itok=oNfpKXq7
2019: A year that was for English GECs

2019 was all about implementation and the impact of new tariff order (NTO). It has been a year of disruption and innovation for the industry. Overall it was a challenging year for niche channels but throughout the year, channels made various efforts to overcome them and retain its consumer base.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/group.jpg?itok=wqx8gil0
Industry hopes pinned on a better 2020 for mainline advertising

2019 was a mixed bag of opportunities and challenges for the advertising industry. Television primarily witnessed a great drop in its growth with an ambiguous first quarter because of the new tariff order and a slow final quarter because of the economic slowdown.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/02/tv.jpg?itok=9E94iYHt
TV & video people who made an impact in 2019

Even as the curtains have gone down on 2019, Indiantelevision.com is happy to reveal its list of senior executives from the business of TV and video, who were constantly under the arc light throughout the year or made waves on account of something they did.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/year_ender2019_0.jpg?itok=cxdGPV-C
Best moment marketing trends of 2019

MUMBAI: Brands have always been serious about their marketing plans. They spend months strategising their campaigns, involve the best of the technicians and talents to aid the creative process, and try to come out with communications that build trust among their target consumers. But the changing...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/31/fer.jpg?itok=I4nd9ctu
How has 2019 been for youth and music category?

In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s No 1 Youth Entertainment Brand, MTV reaches out to over 300 million homes today and witnessed a whopping 20 billion minutes of watch time on...

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/basant.jpg?itok=r7bfWRtS
2019 - A year of high action for the television news industry

Back in the day, a typical morning in an Indian household was incomplete without a cup of tea and a hefty printed newspaper. This might sound primitive to the current generation of digital natives but newspapers were, and, in fact, still are, a key source of news for many people.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/30/tab.jpg?itok=tzpSghCM
Higher investment in content & tech, innovative marketing strategy led OTT industry in 2019

The over-the-top (OTT) market in India turned more saturated in 2019. To make a dent in the cluttered space, the contenders have significantly upped their game with a greater amount of high-quality original content, incorporating new technologies and increasing marketing spend.

Specials Year Enders
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/27/Vishal-Maheshwari.jpg?itok=4i8y7wKQ
OTT India 2019 – key trends and crystal ball gazing for 2020

While  creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data to establish and talk about some key trends that we see both unique as well as interesting on how the sector is evolving. App Annie is a third-party app analytics...

Specials Year Enders

Sign up for our Newsletter

subscribe for latest stories