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India Today Group dominates Elections 2019

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MUMBAI: The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

The scale and energy of the 2019 campaign was enormous, and so was the India Today group’s presence. The action was captured from every nook and corner of the country.  Drones were employed to take dynamic images of the campaign trail to give a superlative viewing experience.  Grounded in Journalism, And Reporting from Ground Zero- was the clear single theme that won the group, the viewers’ trust.

AAJ TAK:

In the last two decades, Aaj Tak has been the country’s most watched Hindi news channel, and it was no different this time around – Like all breaking News Events, Aaj Tak was the clear preferred and undisputed choice

In 2019, the industry leader stood out for offering the viewers incredible access to every event -- from PM Narendra Modi’s road show in Varanasi, Congress leader Priyanka Gandhi’s boat yatra, manifesto launches to nominations of prominent politicians from across the parties. And during the telecast of each of these big events, Aaj Tak was the number 1 news channel. (SOURCE:- BARC, TG:- 15+, MKT:- HSM, BASED ON GROSS IMP’000)

Aaj Tak was the Number 1 news channel all through the elections, its viewership reaching 287 million during this period (India/2+, 11th April-24May’19). On the day of the vote count, Aaj Tak was on the top….. across all TV genres in the country, beating even Hindi GECs, Movies and Sports channels.

Channel

Impressions´000 {Sum}

Aaj Tak

1,74,973

ABP News

1,37,445

Sun TV

1,06,103

STAR Plus

95,027

Dangal

90,612

Zee TV

88,655

ABP Ananda

86,260

Big Magic

79,780

STAR Maa

78,074

India TV

74,553

* Source: BARC, Market:India, TG:2+,Date:23rd May'19,Gross Impression in 000s

On Counting Day, Aaj Tak was no1 across all deographics – 2-14, 15-21, 22-30, 31-4-, 41-50, 51-60 and 61+

Counting Week and Counting day Details Below

Counting Day

Channel

2-14

15-21

22-30

31-40

41-50

51-60

61+

Aaj Tak

26,008

28,457

28,624

26,557

28,497

18,600

15,444

ABP News

21,345

21,662

23,114

20,525

22,838

14,567

12,043

Republic Bharat

10,856

10,581

10,209

11,344

11,985

9,007

7,330

News18 India

12,835

11,684

9,755

11,996

11,416

8,007

7,300

India TV

10,041

12,547

11,498

11,777

13,063

8,051

6,963

Zee News

8,559

9,017

8,545

9,218

9,875

7,010

5,214

               
               

Counting Week

Channel

2-14

15-21

22-30

31-40

41-50

51-60

61+

Aaj Tak

56,477

64,777

59,659

60,680

67,037

44,635

39,052

ABP News

43,748

45,067

44,950

44,063

49,924

32,565

27,084

Republic Bharat

31,882

31,568

31,527

34,408

36,602

28,914

25,768

News18 India

34,992

34,330

30,200

35,846

36,739

26,064

23,296

India TV

30,376

38,026

33,631

36,360

38,069

25,010

22,888

Zee News

23,660

27,017

25,210

27,909

30,704

22,511

18,328

*Source: BARC, Market: HSM, Gross impression in 000s

INDIA TODAY TV:

The Group’s English offering India Today TV provided viewers with the most comprehensive coverage with its team of on-the-ground reporters, the most experienced anchors, commentators and analysts

The viewership trends testify to the quality of the network's election coverage. India Today TV witnessed the highest growth (352%, Wk 13 vs Wk 21) among all English news channels.

22+ NCCS All

2019W13

2019W14

2019W15

2019W16

2019W17

2019W18

2019W19

2019W20

2019W21

Change W13-W21

English News channels

1,431

1,284

1,016

1,151

1,287

1,471

1,445

1,621

3,455

142%

India Today Television

190

188

154

254

262

249

224

223

857

352%

*Source: BARC, TG:22+,Market:Megacities,Period:w13'19 to w21'19,Gross impression in 000s

On 22+ Megacities, On the counting day, India Today TV became No.1 not only on the English news landscape but across all English genres in the country, surpassing english GECs, movies and infotainment channels.

Top 20 English Genre Channels

22+ NCCS All (Gross Impressions in 000s)

India Today Television

300

Republic TV

298

Times Now

262

Movies Now

177

STAR Movies

169

CNN News18

158

MNX

111

NDTV 24x7

83

HBO

81

WION(v)

58

WB

37

Sony PIX

36

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