Specials

An overview of business news channels ahead of general elections

Business TV channels miss nuances that emerge out of political debates

Siddharth Zarabi

The world’s largest democracy is witnessing one of the most fiercely fought elections in recent times. On the one hand, the incumbent prime minister- a cult figure in the country- is fighting to retain a turf that he won in 2014. On the other, there are a number of challengers from myriad political parties trying to reclaim the ground they lost five years ago.

Who gets the chance to rule India till 2024 will be known on 23 May. Will there be a clear mandate for one party? Or will there be several claimants to the Prime Minister’s post? The structure of the 17th Lok Sabha will have a long-lasting impact on the economic policies, which will shape the future of over 1.3 billion people.

The sixth largest economy of the world - in the opinion of the World Bank - is a bright spot in the global economy.

For this reason, the ongoing political fervour in the country, the U-turns by politicians, everyday shifting of goal-posts and the emerging narratives on the ground cannot remain limited to over-the-surface-coverage of general news channels.

The dance of democracy in the $2.5 trillion economy needs an analysis from the mind of those who track and decode the economy day in and day out.

The business television channels usually miss the nuances that emerge out of political debates, speeches and coalitions during the unfolding dance of democracy. The general habit of these channels has been to treat elections as a two-month affair, without realising how the smallest announcement can have large scale impact on the future of investors in the country.

For example, the impact of Congress party’s promise to give Rs 72,000 per year under the ‘Nyay Scheme’ cannot be explained only in terms of the fiscal deficit numbers. The viewers must be explained the impact that scheme will have on the voting behaviour of people residing in 115 aspirational (poorest) districts of India that constitute 123 Lok Sabha constituencies in the country.

Similarly, the BJP manifesto’s stress on national security, zero tolerance against terrorism and the creation of sustainable job opportunities, keeping competitive populism limited to extending its scheme of Rs 6,000 per year to cover all farmers in the country, too has implications far beyond the simple numbers that will be declared on the counting day.

Realising this gap in the business news genre, Business Television India (BTVI) has made an effort to tap the demand of nuanced analysis of Indian politics that will shape its economy. Much before the elections to the regional assemblies of Madhya Pradesh, Chhattisgarh and Rajasthan, BTVI had started a programme Rajneeti, devoted to the manner in which politics intersects policy. With wider coverage planned, BTVI has shifted gears and unveiled new programmes—Big Story and Newsroom. The response has been encouraging as the channel’s programmes and reach continue to grow.

Interestingly, the rivals seem to have left this untapped field almost unchallenged.

It would be interesting to see how in the coming days, BTVI maintains its lead in this newly discovered genre.  For the viewers, interesting times lay ahead as policy changes impact the Indian economy and the future of every seventh person in this world.

(Siddharth Zarabi is executive editor, BTVI. The views expressed here are his own and Indiantelevision.com may not subscribe to them)

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/07/ficci.jpg?itok=DCBtJjhj
FICCI - Cyril Amarchand Mangaldas releases FICCI Frames ‘Entertainment Law Book 2020’ Report

Federation of Indian Chambers of Commerce and Industry (FICCI) and Cyril Amarchand Mangaldas, today released ‘Entertainment Law Book 2020’ report. The report highlights regulatory developments in the field of TV broadcasting and distribution, music, radio, filmed entertainment, and other segments...

Specials Event Coverage Ficci Frames
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/23/nepa.jpg?itok=RoQ0G9Yv
Research is important while creating content: Nepa India

MUMBAI: Research is a key ingredient before the launch of any product or brand. And creating content is nothing without appropriate research about the audience and their choices, explains Nepa India managing director Esha Nagar while giving a presentation at the fourth edition of The Content Hub...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/19/content.jpg?itok=4mbPkOgp
Spontaneity, gut feeling are fundamentals of my direction: Badhaai Ho director Amit Sharma

MUMBAI: The director is like the manager of a film who brings talent under one roof and extracts it to create good content, said film director and producer Amit Sharma while addressing fellow and budding content creators at the fourth edition of The Content Hub 2020 organised by indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/mrinal.jpg?itok=i2CPPY0K
Supernatural genre gives writers most creative liberty

Writers of the popular TV show Naagin, Mukta Dhond and  Mrinal Jha, explored the scope of the supernatural genre at The Content Hub 2020 organised by indiantelevision.com. Dhond said that the most exciting thing about fantasy is that it gives creative liberty to writers. As they say, anything is...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/16/sameer-nair.jpg?itok=2JzVVlne
Applause Entertainment’s Sameer Nair on digital content creation, self-regulation and creative freedom

Creativity, freedom of expression, self-regulation and content quality are some of the factors that come into play for digital platforms. These topics were addressed in a fireside chat between House of Cheer founder and CEO Raj Nayak and Applause Entertainment CEO Sameer Nair, at Indiantelevision....

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/14/sooni.jpg?itok=g3qZuuEr
It's the golden age of content: Sooni Taraporevala

MUMBAI: Sooni Taraporevala, an Indian screenwriter, photographer and filmmaker best known for her work in Mississippi Masala, spoke on ‘The Golden Age of Content’ at The Content Hub 2020 organised by indiantelevision.com.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/13/frank..jpg?itok=Hn6cXSBy
Writers are the key to great content

At The Content Hub 2020 organised by indiantelevision.com, Tulsea talent manager Radhika Gopal and Matter Advisors founder and managing partner Caleb Franklin discussed the importance of creating an ecosystem and a platform for writers.

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/13/2.jpg?itok=kPfBtKAh
Visuals go hand-in-hand with storytelling for compelling content

It takes massive effort, time and investment but delivers great result for producing high-quality content in terms of visuals, said Travelxp’s creative director Kamakhya Narayana Singh while sharing the advantages of 4K and 8K format during the fourth edition of The Content Hub 2020 hosted by...

Specials Event Coverage Content Hub
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/13/cont.jpg?itok=3OaW3AyW
More localised stories is the way forward to connect with larger regional audiences

Regional GEC is the new focus area after Hindi GEC for broadcasters, OTT platforms and production houses as well. South market is the biggest market in the regional space; it has grown by 45 per cent with OTT platforms investing in regional content.

Specials Event Coverage Content Hub

Sign up for our Newsletter

subscribe for latest stories

* indicates required