Year Enders

Year Enders

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Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving technologically advanced world.

TV Shows Factual
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2019 OTT TV trends in Asia and India

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings. With falling smartphone prices, OTT content market saw a boom in India as players across the spectrum set up shop. Original content was a game changer over the last few years, with OTT players outdoing the Bollywood big studios in their budgets.

TV Shows Factual
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TRAI tariff order, disruption posed challenges to DPOs in 2018

Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of the year.

TV Shows Factual
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Infotainment went the local way in 2018

In 2018, the one common phenomenon that the whole television industry witnessed was the hijack and capture of part of its territory by OTT platforms wooing audiences with original content. That was the time when TV space woke up to secure its presence and fill in the gaps with localised content where it required the most.

TV Shows Factual
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Indian M&E saw mix of regulations change the game in 2018

If TRAI’s tariff regime for the Indian broadcast and cable sectors --- in suspended animation from sometime end 2016 --- did not occupy top mind space of the industry in 2018, the year just gone by could also boast of some other major regulatory exploratory moves that could have deep impact on the sector in the near future; especially those relating to data protection,

TV Shows Factual
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What were the merger trends for marketing in 2018?

The year 2018 will be known for a lot of things. It has been one of the most imperative years for the advertising and media industry. This year broke shackles and ideologies of how people traditionally perceived the industry. I think it is safe to say that the marketing books hereon will have a dedicated page for everything that occurred in 2018.

TV Shows Factual
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Marketing in 2018: Led by revenues, ditched creativity

Long gone are the times when advertising and marketing industry in India was a small-scale business with just a few creative heads scratching their brains and churning out a minuscule number of campaigns. With the growing disposable income and aspiration to own premium goods and experience quality services, customers in India are willing to explore more, thus prompting sellers to market their products better.

TV Shows Factual
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Ten events that shook television in 2018

TV18 seized operational control of Viacom18

TV Shows Factual
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Trends that will shape the trajectory of content space and its marketing

MUMBAI: Content and brands have coherently managed to revolutionise how the audience consumes daily content across all platforms. Engaging trends have been discovered in recent years like the advent of digital content. But as new platforms gain massive popularity, they demand a subtle shift in the substance of their content, be it TV series, television ads, short stories or full-fledged films. The way this content is measured needs to be altered.

TV Shows Factual
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Events – the ultimate tool for marketers to reach their audience

Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this medium that exerts a much more noticeable effect on target audiences at an individual level.

TV Shows Factual

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