Year Enders

Year Enders

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Indian animation 2019 – the year of highs

2019 was a great year for the Indian animation industry. What a wonderful culmination of a decade which saw the complete transformation of the industry. Today we are at the cusp of a creative revolution. There has been a proliferation of media platforms and content consumers are spoilt for choice.

TV Shows Factual
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A view of the trends in Hindi mainstream cinema in 2019

2019 was a great year for Hindi mainstream cinema starting with Vicky Kaushal’s Uri: The Surgical Strike, based on the Uri attack of 2016, which did over Rs250 crore net box office. And somewhere it is ending with Dabangg 3 , which has underperformed and opened at 5th position this year, behind Ayushman Khurana’s Bala.

TV Shows Factual
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Peak TV and the year of the sheroes

A barrage of shows from across the globe has left a thin line between pampering and spoiling our consumers for choice. It, infact, nudged the coining of the term, Peak TV.When John Landgraf, the King of FX, at an industry event for TV critics uttered the phrase “Peak TV”, he was trying to address a problem, a problem all of us face in our lives these days … WHAT TO WATCH? He was only trying to get our attention to the fact that with the volume going up, audiences will find it difficult to find good shows they can enjoy.

TV Shows Factual
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Economic slump - time to introspect marketing function?

Let's face it. Asian Tiger China's GDP growth rate has hit a 27-year low and is likely to end 2019 under 6 per cent. And GDP growth rate of India - the other Asian tiger has also hit a six year low and is expected to fall to 6 per cent in this fiscal year, according to the World Bank. Both these big cats are however, above the Asia Pacific GDP growth rate which is expected to be below 4 per cent. 

TV Shows Factual
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OTT & streamers 2019: Full steam ahead!

If 2018 was big for the over-the-top (OTT) platforms, 2019 was even bigger for the ecosystem. Existing platforms pumped in in even more money into content creation, distribution and customer acquisition even as new players made a grand entry.

TV Shows Factual
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2019: The year industry got hit in the gut

The year of churn. Gut-wrenching churn like the industry has never experienced before. That’s how the media and entertainment history books will describe the year 2019. CEOs of media companies had to develop cast-iron stomachs to see it through.

TV Shows Factual
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Sony Pictures Networks' sports cluster's year in review, road ahead

In the tough two-horse race of Indian sports broadcasting, Sony Pictures Networks has had a slight edge over Star India when it comes to football events, while the latter holds the sway in Indian cricket. Currently, the NP Singh-led network is in charge of premier football properties like La Liga, Serie A, UEFA Champions League, UEFA Europa League, FA Cup and UEFA Super Cup. 

TV Shows Factual
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Sun continues to shine on its namesake broadcaster

Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less than forty per cent of television viewership in India is from South India. According to a Sun TV Network investor presentation, the addressable television advertisement market for South Indian television broadcasters.

TV Shows Factual
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Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

TV Shows Factual
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Modern brand marketing methods not just digital-exclusive

The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and communication.

TV Shows Factual

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