Television
Report on Shemaroo

Spilling the beans

The Producer‘s Take on the show

 

Fazila Allana and Kamna Menezes - Sol

"The show wasn‘t really planned. Like all great creative ideas it just happened; and perhaps roping in Karan was all about getting the right person at the right time. We were handling the Star Parivaar awards and since Karan is a filmmaker whose films have this family and Parivar themes, we thought of asking him to anchor the show. We had faxed him a detailed copy of the Parivaar awards and met him once. He chuckled, "Don‘t be silly, how can I anchor Star Parivaar awards. I don‘t mind anchoring a show, but I‘d rather it was a chat show."



So, we pitched the idea to Roopali Kadyan who then later took it to Deepak Sehgal. Also, it was easier to pitch it because Karan was not really new to the anchoring scene; in fact, everybody had raved about his anchoring skills at the Zee Cine Awards in Dubai. So, noone really wanted a pilot or a screen test as everyone sort of knew that he would do a good job of it.

How was the name conceived?

The name ‘Koffee with Karan‘ was Karan‘s idea. People close to him say it seems like he was dreaming about a show like this for a long time. And Karan has this fetish for the word ‘K‘. Also, we were lucky because he decided to go with us, since he didn‘t know us. It was just over a few meetings that we came up with the name of the show. And in just over a month we started to shoot.

Obviously, he‘s not just the host of the show but even the brain behind the show. The show has the Karan feel in the sense that it feels good and glossy. Even the guests are provided costumes specially designed by Manish Malhotra.



What is Karan‘s involvement with the show?

"Karan is completely hands-on with the show. Though we have someone doing the research he obviously adds his bit since he knows all the celebs at the personal level. Even when we plan the rapid-fire round, all the questions are discussed with him. In fact, it is literally his show as he sits on everything and if he thinks something is not right then he adds his bit. It‘s because of this that the show has something unique in each episode. Like, when we did the Saif and Preity episode, it was Karan‘s idea to take Karan and Preity out and do a survey on each other at the coffee shop.

What‘s the thought behind the pairing of guests on the show?

A lot of thought has gone into selecting the guests and the pairing of the guests to make it entertaining. Like in the Simi show where you get the family together and the whole feel is very sweet, that‘s not the only criteria here. So, in a Simi show you would probably have Jaya and Amitji together but here we got Big B with Abhishek.

The thought behind it being that Abhishek has often been compared to his father. Apart from the fact that the father son duo share a good relationship; we also had got a very positive feedback for the show as Karan managed to get Abhishek talking for the first time. Then there was the contest where the question "Who‘s the sexier Bachchan?" created a buzz.

 





Then getting Aishwarya Rai and Sanjay Leela Bhansali together was again because Ash has really been appreciated for the two films she had done with him and often criticised for others. Though there was a slight controversy here, she is pretty comfortable with Sanjay.



Then obviously there has to be some kind of a link in terms of the pairing. Like Saif and Preity, there‘s a definite link and a certain comfort level. The chat becomes that much easier.

As for the other couples like Sanjay & Sushmita and Bipasha & Lara, Sanjay and Sushmita linked very well as both are also a bit of style icons. The Sunny & Bobby episode created a buzz as Sunny, who‘s actually very media shy, spoke candidly on a TV show for the first time. Also, Abhishek and Preity are single and ready to mingle. In fact, Karan tried to play matchmaker on the show itself. Shabana Azmi and Shobhaa De, who are from the same school and are activists so-to-speak, were fiery as usual.



Set

The set has been designed by Sharmishtha Roy. It was designed in terms of the look that a glossy show like Koffee required. Based on a lounge feel with and a young fresh look. The relatively expensive set cost somewhere around Rs 15 lakh. Also, it‘s not a permanent set and has to be set every time for a new schedule.



Tell us the about USP and the packaging of the show.

The USP of the show is clearly Karan Johar so the whole packaging has been done around that. The title song presents the process of making Koffee with Karan who‘s the real highlight of the show. Even the hoarding campaign had Karan as the focal point. The celebs on the show keep dissolving into the coffeemaking process. The concept revolves around spilling the beans while having a hot cuppa. Some of the teaser campaigns are conceptualised by Karan himself.

How expensive is the show?

Though the production house and the channel are tightlipped about the budget, sources reveal its no doubt a very expensive show. Apart from the production cost, the set is an expensive one along with the costumes specially designed for the celebs. Also, for a show like this too many episodes cannot be planned together. Depending on the availability of the people, the shoots have to be planned. To quote the producers on this, "The channel reimburses the cost of the show and we get a fee for the show as its difficult to pinpoint the exact cost of the show. Also, every episode is different specially if you look at our last segment which is totally different every time. So, it‘s really like a co-production for the channel so the production house doesn‘t suffer.

...and the channel perspective

Star India Executive VP Content & Communications Deepak Sehgal says, "When Karan himself suggested that we could have a show where he can get us the A-line of celebs from tinseltown and just chat with them. Since, the pitch of the show was so different and coming from a director of Karan‘s calibre; it seemed very promising. We decided to go for it and although we did have the top line of celebs on the Simi show. But her show is warm and soft whereas Karan is more of masti, gossip and legpulling.



So, later Sameer Nair met Karan and signed him up. I must say Karan has a huge amount of ideas himself. It‘s also a plus point for our channel if somebody should make the programme and we don‘t have to work around it again. It‘s like with Balaji shows where we have less of a problem.

So, we‘re not trying to correct the show at all.

The questions are his and we can only try to add on. The research is his and he gets all the celebs on his own. So far, the show has done very well for us and created a lot of market buzz. Though it is difficult to get huge ratings on an English channel, the show has been able to do that. Normally, we would manage only 0.4 or 0.2; but we have managed to get a 1 and even more for this show.

Though Star Plus would‘ve been the ideal vehicle the pitch was all about working up some hot conversation with friends. And since for many English is a preferred vehicle we chose to put it on Star World. Star Plus is a preferred vehicle but it should fit in with the language on the channel. In conversation, it is English and Hindi.



Though I cannot reveal the exact economics of the show, it is one of the most expensive on Star World.

The Friday weekend slot had a lot of potential, because it can pull in other audiences. Also, we wanted to make sure that it doesn‘t clash with big movies which can happen over the weekend on other channels. Now the plan is to take the show to other countries where people have been asking for it."

 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/24/ek-nas.jpg?itok=AneKJa_W
Cartoon Network to introduce new tech-savvy superhero Ekans on 27 June

Cartoon Network, a WarnerMedia Kids channel on Thursday announced the release of its first local sci-fi superhero CGI series, ‘Ekans - Ek Se Badhkar Snake’. The all-new animated series will air on the channel starting 27 June, and thereafter from Monday to Friday, at 11:30am and 7:30pm.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/23/photogrid_plus_1624450678353.jpg?itok=WVrY5qd_
ZEE Biskope set to launch 'Talent Camera Action' season 2

New Delhi: ZEE Biskope is all set to launch the first-ever virtual talent hunt of Bhojiwood – Talent Camera Action Season-2 on 29 June to mark World Camera Day.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/23/photogrid_plus_1624433285091.jpg?itok=XeoxVl7Y
Producers Guild & Times Now settle civil suit over defamatory remarks

Mumbai: The Producers Guild of India has announced that it has settled the civil suit filed against Times Now over alleged "irresponsible, derogatory and defamatory remarks" against the film industry. According to a joint statement from the Guild and Times Now shared on social media, the channel...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/23/photogrid_plus_1624433011524.jpg?itok=u1TNsAqA
Shark Tank to get an Indian adaptation, set to air on Sony TV

New Delhi: Critically acclaimed business-themed reality TV series Shark Tank is all set to get an Indian adaptation. The show will be aired on Sony TV, the channel has announced. The popular series produced by StudioNext shows entrepreneurs making business presentations to a panel of investors or '...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/mona.jpg?itok=lE-0hHqf
Actor Mona Singh to return as host with &TV's Mauka-E-Vardaat

New Delhi: Film and television actor Mona Singh is all set to return to the small screen as a host with &TV’s Mauka-E-Vardaat. Mauka-E-Vardaat is an anthology series of mysterious crime cases. Set against the backdrops of real locations, the show presents various stories of crime incidents,...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624362545975.jpg?itok=P_SsVbVR
TRP Scam: Mumbai Police names Arnab Goswami as accused in chargesheet

New Delhi: Nine months after registering an FIR in the Television Rating Points (TRP) scam, the Mumbai Police on Tuesday submitted the chargesheet naming Republic TV's editor-in-chief Arnab Goswami as an accused. Goswami and four others from ARG Outlier Media that owns Republic TV – COO Priya...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/photogrid_plus_1624346667818.jpg?itok=lM_BzGh2
Colors Kannada relaunches Bigg Boss Season 8 second innings

Bengaluru: Colors Kannada plans to make a comeback with renewed spirit with the relaunch of its biggest property- Bigg Boss Season 8. This action-packed new season will be hosted by Kannada superstar Kichcha Sudeep. The show will witness 12 existing celebrities, namely - Vaishnavi Gowda, Aravind K...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/22/sare.jpg?itok=caKb9GeC
Sa Re Ga Ma Pa Lil Champs returns to Zee Marathi after 12 years

Zee Marathi is all set to bring a new season of Sa Re Ga Ma Pa Lil Champs after 12 years. The iconic singing reality show has not only leveraged the power of music in uplifting young kids, but also marked a valuable contribution to the growing talent in the entertainment industry.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/06/21/colors.jpg?itok=gKCNiFR6
Colors Tamil celebrates yoga from home

Several stars of Colors Tamil came together virtually to celebrate the International Yoga Day 2021 on Monday, advocating the importance of yoga in one’s emotional, mental and physical well-being in these pandemic-hit times.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required