Television

News channels make entertainment statement

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/12/03/news-channel.jpg?itok=twb3wEBW

And so the great Indian election season has come to a close with results that will have shocked even the most ardent Congress supporter.

Election results apart, the last two months have also been polling season on the news channels and each one has been at it with a vengeance. This opinion poll and that exit poll and what have you poll threw up contrary results that swung this way and that like a political weathervane in the thick of a storm. Indeed what stuck out like a sore thumb was that all the polls had one thing in common: they were all way off the mark in terms of the final outcome.

And considering that all the poll pundits got egg in their faces in last year‘s assembly elections to the four states of Rajasthan, Madhya Pradesh, New Delhi and Chattisgarh, it does say something about the value of such admittedly mammoth and complex exercises.

The situation as it stands is that Prannoy Roy‘s NDTV has come out of all the hustings hustle bustle with the most to crow about. Not because it got it right but it got it less wrong than its rivals. Admittedly though, there is an area where it can certainly claim credit. And that is in that it was able to get a feel of the way the political winds were blowing better than any other news channel. Did the oodles of experience he has gained covering at least four elections as a psephologist-commentator help him get it more right than the others? Probably.

And what has the whole experience been like for the viewer? One thing they did not get was clarity as to the outcome of what is without doubt a landmark election exercise. But there is no denying the whole exercise had huge entertainment value. There was suspense, drama, emotions, action. All the ingredients that go into making a great story. And the news channels certainly told it well. Though they did stretch the truth somewhat in the telling.

And even as the news channels wind down from what has been a heady two months (the news focus baton changed hands from the cricket field to the political arena), indiantelevision.com has been thoroughly engrossed throughout. Though there have been times when the exercise verged on the silly, all-in-all it did point to one fact - that when it comes to the news business, Indians can take on the best.

The clutch of news channels fared well in their election debut. A point that came through was that despite the myriad news channels all reporting on essentially the same things, there were enough differentiators in their individual approaches to preclude complaints of clutter and conformity. All a far cry from the charge levelled at the Hindi entertainment channels this time last year (not so much now it must be admitted) that they were all dishing out similarly undistinguished fare.

There were innovative satirical ways of making the elections less dull fare going by the efforts of NDTV‘s Gustakhi Maaf and Double Take, Star News‘ Poll Kholl and Sahara TV‘s Dharti Pakad. A touch of what has been done with cricket was attempted on news television with little animated political cartoons jumping around aping the somewhat farcical mannerisms of the netas. The keyline of these efforts being to make political television journalism fun, alive and ever changing.

The conclusion: Exit and opinion polls should carry a statutory warning: "Willing suspension of disbelief beneficial to health when viewing exit/opinion polls."

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ekta_kapoor.jpg?itok=Xbzb7xXF
Balaji Telefilms' Ekta Kapoor foregoes one-year salary for workers

MUMBAI: Balaji Telefilms joint managing director and creative head Ekta Kapoor will give up her one-year salary, Rs 2.5 crore, to ensure that her workers will not suffer due to the ongoing lockdown caused by the COVID-19 pandemic. In a social media post she announced that she is doing this so that...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/asianet.jpg?itok=XzMk61Sz
Asianet to air Walt Disney movies

MUMBAI: Leading GEC in Kerala Asianet is all set to telecast Walt Disney’s all-time great movies from 4 April. Walt Disney Movie Fest will be aired every Saturday and Sunday at 12 noon. The list of world-famous Hollywood titles scheduled for airing in Walt Disney Fest includes: The Jungle Book,...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/barc_0.jpg?itok=jINg-upV
News channels report highest ever viewership gain in week 12 post lockdown

MUMBAI: The overall news genre has reported the highest ever weekly viewership so far this year in the week 12 (21-27 March) of Broadcast Audience Research Council (BARC) India as compared to the previous week (14-20 March), courtesy the lockdown. In the current week, the Hindi news channels'...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/bbc%27.jpg?itok=GUrjd5_9
Broadcaster trio commits $50 mn of ad inventory to promote vital public health messages

MUMBAI: Three of the world’s biggest international broadcasters have come together to donate free airtime to public health bodies for the promotion of messages to combat the global coronavirus health crisis.  BBC Global News, CNN International and Euronews have committed a combined inventory worth...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/Cannes%20Lions.jpg?itok=rbFMB94Y
Cannes Lions 2020 Cancelled

MUMBAI: Cannes Lions today announced that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021, said a Cannes Lions statement.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/eg.jpg?itok=TsblafCB
Can’t gag media to fight pandemic: Editors Guild of India

The Editors Guild of India in a letter has expressed its reservations against the government for holding the media responsible in the supreme court for creating panic in the country amid coronavirus pandemic.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/barc.jpg?itok=6RqIBy5L
COVID-19 boon: News channels show 300% viewership growth

The lockdown amid COVID-19 may adversely impact businesses, but it has helped the television industry, especially the news segment, to achieve a new high in terms of viewership, says a report released by Broadcast Audience Research Council of India (BARC) and Nielsen on crisis consumption.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/discpovery%27.jpg?itok=GyxMW1rO
Discovery garners 89% genre share on premiere of 'Into The Wild with Bear Grylls & Superstar Rajinikanth'

MUMBAI: Discovery channel's premiere of Into The Wild with Bear Grylls & superstar Rajinikanth has created a record after the historic high touched by Man Vs Wild with Bear Grylls & PM Modi. According to channel, the premiere on Discovery Network (across 12 Discovery channels) delivered...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/02/jason.jpg?itok=_DR5y5Cs
WarnerMedia names Jason Kilar as CEO

MUMBAI: WarmerMedia has announced that media, entertainment and technology executive Jason Kilar will be its new CEO, effective 1 May. He will report to AT&T president and chief operating officer John Stankey.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required