Q&A with Reliance Entertainment Limited chairman Amit Khanna


Ficci convergence committee chairman Amit Khanna believes the Indian entertainment industry is following a healthy growth curve and that piracy in the industry can be countered with better enforcement of existing laws. One of the key coordinators of Frames 2002, the national executive committee member puts forth his point his view on various matters central to the entertainment industry in the country.

What, in your opinion, is the current state of the Indian entertainment industry?

The Indian entertainment industry is growing at a healthy 30 per cent CAGR (compounded annual growth rate).Yet, there are endemic problems that are hindering it from realising its full potential: high taxes (entertainment tax, excise duties, etc), piracy and the inorganic nature of the trade.

How has it been affected by the recession?

Entertainment is usually a recession proof industry.

Is creativity being stifled in the interests of commercialisation?

No, creative people are becoming market savvy.

How have technological advances helped it grow in the last decade?

Technology, specially in broadcasting and post-production as well as audio recording has changed dramatically with the advent of digital devices. If customs duty is brought down, it will help the industry further. Also, the next few years will see convergence actually happen as bandwidth and better compression technology becomes available.

How will a forum like Ficci Frames 2002 help the industry find solutions to the problems facing the industry?

The industry has benefitted a lot from earlier editions of Frames. Besides policy changes which are triggered at Frames, the forum also provides an excellent platform for networking.

It is estimated that the industry as a whole loses Rs 150 crores a day on account of piracy

What do you think are the solutions to piracy in the entertainment industry?

There is nothing wrong as far as the laws are concerned. What is required is better enforcement of these laws. And for this to happen, there has to be increased cooperation between industry and the government.

How big a problem is piracy in our country?

It is estimated that the industry as a whole loses Rs 150 crore (Rs 1500 million) a day on account of piracy.

Are there any possibilities for global co-operation among entertainment industries in different countries to combat piracy, ensure stable sources of finance and address other common issues?

Yes WIPO (World Intellectual Properties Organization) is an important forum for this. Also, we are in touch with other trade bodies like the MPA (Motion Pictures Association) and the IFPI (International Federation of the Phonographic Industry) to combat piracy jointly.

What are the other objectives Frames 2002 hopes to achieve by providing a meeting ground for professionals from the entertainment industry?

Frames today is the only forum where the entire Indian entertainment industry gets together annually and does a reality check and a SWOT (strengths, weaknesses, opportunities & threats) analysis.

Latest Reads

IBC19, Amsterdam: 'Red Bee Media builds hybrid media cloud environment with Cisco and 7fivefive'

MUMBAI: Red Bee Media has been working with Cisco and 7fivefive to create a sophisticated media centric hybrid cloud environment, designed to streamline media production, playout, media processing and distribution services for global broadcast customers. As one of the world’s leading managed...

Specials IBC
65% of south India tuned into TV news channels on Counting Day

The much-awaited general election results were declared on 23 May, and the media platforms have seen one of their highest peaks in recent times.

Specials Elections 2019
Times Internet sees 133 million users on Election Results Day

Times Internet, India’s largest digital products company, was the preferred choice of users for news and content on 23rd May, the date of the announcement of the 2019 General Election results.

Specials Elections 2019
India Today Group dominates Elections 2019

The India Today Group's gold standard of journalism was backed by Ground reporting, accurate exit polls, state-of-the-art roving studios from the ground and election intelligence tools to capture the largest democratic exercise in all its flavours.

Specials Elections 2019
BJP’s return to power signals positive roadmap for digital brands and agencies

After a highly intense political show that ran over several months, the ruling Bharatiya Janata Party (BJP) has once again staked its claim to the central power within the country with Prime Minister Narendra Modi expected to reign his second term.

Specials Elections 2019
2019 Election results: Top media execs welcome PM Narendra Modi’s second term

Prime Minister Narendra Modi-led National Democratic Alliance (NDA) is on its way to a landslide victory in the 2019 election, with margins bigger than the 2014 one. The party’s win proved all exit poll predictions true. While the BJP-led NDA has already crossed 300 seats, the opposition party...

Specials Elections 2019
General Elections 2019: BJP leads with more than 50% seats

After months of high-octane campaigning and controversies, the D-day deciding the fate of over 8000 candidates who participated in Lok Sabha 2019 elections of India, across 542 constituencies, is here.

Specials Elections 2019
GoNews ties up with APN For Election Day 2019

India's first App-based television news channel, GoNews, and satellite TV news channel, APN, have decided to pool together their resources to cover the results of General Elections 2019.

Specials Elections 2019
ConnecTechAsia - The Region’s TMT Platform for Networking and Business Intelligence Under One Roof

With transformation at the top of their agenda, business leaders are meeting at ConnecTechAsia, held in Singapore from 18 – 20 June 2019, to showcase and discover the latest technologies that promise to ready businesses for the future.

Specials Event Coverage Occasions

Sign up for our Newsletter

subscribe for latest stories