MIP Digital Fronts to debut at MIPTV 2014

CANNES: Reed MIDEM’s closing conference today saw the announcement of ‘Mip Digital Fronts’ at MipTV 2014.

Effectively, Mip Digital Fronts will be the world’s first international screenings showcasing buyers, producers, distributers, advertisers and strategists from the global TV and digital entertainment ecosystem.

MipTV 2014 (the 51st annual MipTV) will be held in Cannes from 7-10 April next year whereas the MIP Digital Fronts will be held at the Palais des Festivals on 9 April, 2014.

With MipTV being the world’s longest running annual television content market, conference and exhibition event, Mip Digital Fronts is estimated to reach over 11,000 international executives from approximately 100 countries, which includes 4,000 buyers, of which 800 will be Video on Demand (VOD) and digital acquisition specialists.

Significantly, Mip Digital Fronts aims to create the digital entertainment industry’s first true international marketplace for production, distribution and acquisition of high-quality original content produced exclusively for audiences on online web channels and app-based/OTT streaming video platforms.

Reed Midem director television division Laurine Garaude said: “For 50 years, MipTV has been the global destination to acquire new programmes. As the quality of online video entertainment evolves, the critical mass of audiences and advertisers is being reached, creating a sustainable marketplace for digital online production and distribution.”

“By introducing ‘Mip Digital Fronts’ at MipTV, we are simultaneously building a market for digital studios, while creating a platform for television and film studios to leverage their digital programming and production assets during the market.”

‘MIP Digital Fronts’ was conceived by Reed Midem, following the success of YouTube’s original online content showcase at MipTV 2013.

It will feature a full-day programme of 45-minute curated screening from world-renowned platforms, digital studios and online channels, and cover all genres of original digital content, including scripted and non-scripted series, shorts, formats, games, animation and content targeting kids and young adults. Additionally, there will be on-stage interviews with producers, creative executives and talents behind the content.


Latest Reads
Leadership secrets & wisdom from Viacom18

Earlier this year during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he headed for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years.

Television TV Channels Viewership
Ten brands partner with season 12 of Kaun Banega Crorepati

MUMBAI: Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler. In its twelfth season, the show makes a comeback...

Television TV Channels GECs
Chrome DM week 37: English Movie emerges as top gainer

MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent. Among English...

Television TV Channels Viewership
Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League

The much-awaited moment has arrived as one of the biggest sporting leagues finally takes centre stage. But that’s not all! As you welcome back your beloved cricketers on field, it’s also time to root for your favourite heroes on screen with Flix Movie League on &flix. The stage is set for the...

Television TV Channels English Entertainment
Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela

MUMBAI: In a bid to expand its presence across India and strengthen its foothold in existing markets, leading broadcaster Enterr10 Television announces the launch Enterr10 Rangeela, its second offering in the Bhojpuri region. Enterr10 Rangeela is a Bhojpuri language General Entertainment Channel....

Television TV Channels Movie Channels
Now you see him…now you don’t - the Invisible Hero,

MUMBAI: Sony SAB is all set to enthral the audience with the launch of its brand new offering 'Hero - Gayab Mode On'. The show slated for release in November is one of its kind and the first-ever show on Indian television that brings the best of science fiction and mythology together, where the...

Television TV Channels GECs
Saregama launches Carvaan Malayalam

MUMBAI: After weaving in a nostalgic music experience for its Hindi, Tamil, Punjabi, Bengali and Marathi music lovers, Saregama launches Carvaan Malayalam with pre-loaded 5000 evergreen songs classified into artistes, devotional and carnatic.

Television Production House Post Production
RuPaul wins best reality host for fifth year in a row

RuPaul won for outstanding host for a reality or competition program at Creative Arts Emmys, breaking Jeff Probst's previous record for wins in the category with a fifth straight Emmy.

Television TV Shows Awards

Sign up for our Newsletter

subscribe for latest stories

* indicates required