Radio Mirchi 98.3 FM tops the leadership scoreboard

Radio Mirchi 98.3 FM tops the leadership scoreboard

NEW DELHI: Established as the undisputed leader in the private FM space, Radio Mirchi 98.3 FM, India?s hottest Radio station has yet again confirmed its numero uno ?1? position in the RAM and IRS scoreboards. As per the recently declared results for the week 06 of 2009, Radio Mirchi has garnered an impressive share across the four key markets i.e. Delhi, Mumbai, Bengaluru and Kolkata.

Radio Mirchi?s innovative programming and clutter breaking initiatives have enabled the network to stay ahead since inception. This has resulted in not only huge loyalty amongst listeners but also a loyal base of advertisers who have been able to implement newer and more innovative campaigns through Radio Mirchi.

Radio Mirchi has just launched Dheemi Local, a fresh and melodious take on the afternoons playing a wide array of melodious hits. Hosted by RJs Sana and Neha, this chilled out zone is already generating loyal listeners. This launch follows the highly successful ?Purani Jeans? that has already taken Mumbai by storm - with radio lovers of all ages raving about RJ Anmol and his selection of hits from the Golden Era.

Expressing her opinion on the repeated success, Kavita Bagga, National Marketing Head, Radio Mirchi said, ?Our repeated success week on week is a result of our innovations and great programming. Our programs are not just about great music but also about ensuring that we never lose the listeners through innovative content. The faith that our advertisers have put in us is a direct result of this and we would like to thank them. We would also like to assure our advertisers and listeners alike that our team will continue to operate at full speed to ensure that the best , most innovative and interesting content reaches them at all times.

Sign up for our Newsletter

subscribe for latest stories