Television
Report on Shemaroo

Star Gold begins the New Year with a bang

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/20/Untitled-1_17.jpg?itok=PESEMADp

Mumbai, 6th January, 2006 It couldn't have been a better way to see off 2005- a year that has seen Star Gold deliver some of the biggest hits of the year, and attract attention for its innovative marketing and programming initiatives. The back-to-back premieres of 'Khullam Khulla Pyar Karenge' & 'Kyaa Kool Hain Hum' enabled Star Gold to grab the lion's share of the eyeballs on New Year's Eve - in the process relegating the Zee Cinema premiere of 'Dil Jo Bhi Kahey" to a no show!

Star Gold's double whammy has demolished Zee Cinema's mouch touted slot Shaanivaar Ki Raat- Amitabh Ke Saath with Star Gold grabbing a 5.7 channel share, Max following with 4 and Zee Cinema a distant 3rd with 3.4.

Comments Ajay Vidyasagar, Executive Vice-President, Marketing, Star India Pvt. Ltd, " All of our premieres this year have been extremely well received by the audiences. The New Year's Eve success proves once again that Star Gold's strength at showcasing premieres - with not just the highly awaited 'Kya Kool Hain Hum' doing well but also 'Khullam Khulla Pyar Karenge'. It was of course a very conscious decision to premiere two comedy titles back to back, as it's a genre that can cut across audience segments. At Star Gold, we are confident that this start will be bettered with every coming month in 2006."

With the line-up of great premieres & titles coming up-Paheli in January, Maine Pyaar Kyun Kiya in February, Sarkar in March, it looks certain that the Star Gold success story that has started in 2005, will continue in 2006 as well.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/de.jpg?itok=yu4BscWy
News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/partho.jpg?itok=yWCflnyi
TRP scam: Bombay HC grants bail to Partho Dasgupta

MUMBAI: After spending well over two long months in police custody, former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta has finally been granted bail by the Bombay high court, the Bar and Bench reported. He had been detained in Taloja central prison for his alleged...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/rs.jpg?itok=0_0lWOUl
Rajya Sabha TV & Lok Sabha TV merged into Sansad TV

MUMBAI: Lok Sabha TV and Rajya Sabha TV have been merged into one channel called Sansad TV. With the merger, Rajya Sabha TV CEO Manoj Kumar Pandey’s role has been terminated. Retired IAS officer Ravi Capoor has been appointed as the chief executive officer of the channel with immediate effect....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/ms.jpg?itok=Kwr84X4t
Our fiction & non-fiction shows will hold the fort against IPL: Colors’ Manisha Sharma

A handful of people confined together in a building for days on end, with little to no contact with the outside world. Call it lockdown or the premise of Colors’ marquee property Bigg Boss, whose season 14 dropped in October 2020.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/tpr.jpg?itok=r_FGpK4y
TRP scam: Enforcement Directorate to file chargesheet this month

MUMBAI: The Mumbai police's unearthing of a ‘fake TRP’ (television rating points) scam last year sent shockwaves through India's media industry, with top TV news channels accusing each other of fudging their ratings. The Mumbai police has alleged that a few media houses bribed households where BARC...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/zee.jpg?itok=_F5zqvjI
Zee's Indian Pro Music League ropes in eight sponsors

MUMBAI: India’s first-ever music league, the Indian Pro Music League (IPML), recently aired on Zee TV and streamed on Zee5, to much fanfare. A clutter-breaking reality format innovation, IPML has received an overwhelming response from leading brands across categories who have come onboard as...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/sunil_lulla.jpg?itok=tIJ5-8Fc
No crisis for BARC, our data is proved & authentic: Sunil Lulla

NEW DELHI: As the Broadcast Audience Research Council (BARC) continues to battle the controversy surrounding its TV viewership ratings, its chief executive officer Sunil Lulla asserted that the issue has become a matter of the past, and the agency’s data remains true, reliable and authentic.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required