Television

Zee Cinema presents Raaz Ya Aitraaz - Break-thru content

Mumbai, October 27, 2005: Zee Cinema, India's no.2 Hindi mass channel, is all set to premiere the blockbuster film Aitraaz (Sunday, October 30, 2005 at 12:30 pm.) and promises to make the breaks as interesting as the movie. In a refereshing break from hackneyed break content, Zee Cinema will take a light-hearted look at relationships of some real-life couples in a specially produced segment 'Raaz ya Aitraaz' during the breaks of the movie, Aitraaz.

Three seemingly regular wives set their husbands up for a confrontation with a fictional 'other woman'. The poor husbands have their jobs cut-out trying to prove their innocence. Watch as the sparks fly between the couples with the 'other woman' chipping in for good measure.

Speaking on Raaz Ya Aitraaz, Venugopal Iyengar, Deputy Vice-President, Marketing, Zee Cinema said, "Raaz Ya Aitraaz, with its underlying humor perfectly complements the more serious issues of trust and faith explored in the movie, Aitraaz. For our audience, it's a fun way of representing the Aitraaz theme in a real-life scenario and help the movie connect better. Though, we do wish to clarify that no husbands were hurt during the making of this film. We are only trying to live upto our promise - movies, masti, magic!"

Watch Aitraaz this Sunday and DON'T miss the breaks,

Raaz Ya Aitraaz during the premiere of

Aitraaz on Zee Cinema

Sunday, October 30, 2005 at 12:30 pm

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