Television

GroupM partners with Social Media Week

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/GroupM.jpg?itok=XZnGL7ds

MUMBAI: GroupM partnered with the global social media conclave, Social Media Week in its debut outing to India. As the host of the Advertising and Marketing hub and an integral part of the advisory board, GroupM brought together marketers, publishers, influencers and thinkers discussing content, data, insight, mobile, search, platforms and innovations. Over a course of three days, the agenda sought to deep dive into all aspects of social media that affect brands today.

Day 1:

Day one of the hub with a spotlight on content focused on two pertinent questions:

Brands in The Youth & Social equation

On the high impact panel moderated by Anant Rangaswami Editor, Storyboard on CNBC TV18 and senior editor, Firstpost.com was Rishi Dogra (General Manager - Marketing Digital & Activations at PepsiCo), Alex Oberberg (Head of markets Engagement, Global Social media and Digital marketing); Nickhil Jakatdar (CEO and Founder, Vuclip); Arjun S Ravi (Co-Founder, NH7) & Social Media Influencer Abhishek Ashthna aka Gabbar Singh. From what the best in business are doing to engage a super connected demographic to what the Indian scenario lacks, this session covered it all. The panel extensively debated on where brand conversations and imagery fit in the world of a young consumer.

Socialization of Branded content

The next highlight event was an insightful conversation between Prem Panicker (Managing Editor, Yahoo India) and Anant Ranswami as they discussed the evolution of branded content through time, platforms and technology. The session focused on the changed game between content creators, carriers and consumers. Panicker spoke extensively about the changing balance of power between content producers, publishers, distributors and consumers.

Along with the session, the day saw enormous participation in the interactive workshops by GroupM Social and Search & KRDS. These were aimed at hands on and interactive learning for the topics in discussion.

Day 2:

The hub focus on day two were game changers, with discussions on data, cinema and mobile

Real time data and actionable insights

The day started with a group of industry leaders that are making numbers work harder. Listening, measurement and technology all served up in hot offering,  the panel moderated by Sandeep Pandey, Mindshare comprised of Lakshmanan Narayan, CEO & Co-Founder, Unmetric Inc; Venke Sharma, Vice President - Digital Marketing, Star TV; Kartik Sharma, Managing Partner Maxus; Ranjit Nair, CEO, Explic8. The session focused on how the best in the business are converting data into actionable marketing insights to drive value like no other. Amongst many intriguing conclusions, the way forward was making beta a strategy, real time optimization and democratic marketing structures

Cinema in the age of internet

Another aspect of the changing balance of power was brought to debate by the second panel of the day as Pragya Tiwari Editor-in-Chief, The Big Indian Picture quizzed Rohan Sippy, Film Director and Producer & Guneet Monga, CEO, Anurag Kashyap Films Pvt. Ltd on how social media has revolutionized what they do. This was a live wire discussion about all aspects of film production and marketing from creative, tech, production, marketing, censorship to criticism and box-office collections and how social helps.

Day 3:

Day three was full power Advertising hub day and also the closing day of the Social Media Week Mumbai.

The day opened with an invigorating address by Rohit Varma, Co-Founder, R SQUARE Consulting (CO) and Toby Daniels, Founder & CEO, Crowdcentric; followed by the highlight session of the day, the keynote address by CVL Srinivas, CEO, South Asia GroupM.

Speaking on the Changing Face of Agencies in the Dynamic Social Media World, Srinivas commented on the paradigms shifts of airing to sharing; digital first thought map and eventually about an adaptive and actionable marketing structure.

Amongst the many panels on the day, some of the noteworthy sessions were:

The Art & Science of Social Media Analytics

A descriptive 101 in how social insights are logical and analytical at the same time. This session by Karthik Nagarajan, National Director - Social Media & Insights, GroupM had it all - solutions, perspectives and best practices. The presentation explained the stages of insight from mere data  to an actionable logic backed inference.

The Publisher Brand and the rise of Micro-Content

This session brought to the fore the opportunity shorter forms of content brings. A pacey and heady conversation between four of the most dynamic thinkers of the media and social industry - Anant Rangaswami, Editor, Storyboard on CNBC TV18 and senior editor, Firstpost.com; Ashok Krish, Head - Web 2.0 Innovation labs, Tata Consultancy Services; Lakshmanan Narayan, CEO & Co-Founder, Unmetric; Karthik Nagarajan, National Director - Social Media & Insights, GroupM. The panel concurred how the arrival of micro content and real time responses not just meant a relook at content strategies but also a revision of the brands priorities.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/starwprld.jpg?itok=6lHWNy-d
Star World Invites You to Its ‘Weekend Watch Party’

After a long week of work, some leisure time is essential. With all our weekends now being spent within the confines of our home, there is no better time to catch-up on some of the most talked-about, mind-bending drama series on television! So, tune-in to Star World Weekend Watch Party every...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/banijay.jpg?itok=FcHRhIEB
Banijay completes landmark deal to acquire Endemol Shine Group

MUMBAI: Banijay today announced the completion of the acquisition of Endemol Shine Group, previously co-owned by The Walt Disney Company and funds managed by affiliates of Apollo Global Management Inc. The closed deal, which has been successfully approved by the relevant regulators worldwide in...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/barc.jpg?itok=7MVLSMfP
BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/indiatv.jpg?itok=BYww9CQn
India TV makes 3 key appointments

India TV has appointed experienced professionals at three key positions. Ajay Kumar has been appointed as consulting editor, Anand Pandey will be editor- research and planning and Jaya Prakash Singh has joined as chief of bureau, Mumbai.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/03/tv.jpg?itok=N3bOhVl2
TV ad volumes on Kannada channels grow as Covid2019 situation improves

The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side Story), Karnataka is a crowded space when it comes to advertisers and marketers both.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/02/prive.jpg?itok=BS6zPI6d
This July, Immerse yourself in a wonderful world of amazing stories with Privé Collection on &PrivéHD

Be it true love, ghosts, football, killing – you name it and the collection has it all! Here’s an exciting, tragic, creepy, action-packed and funny assortment of tales like no other! From fearless action sequences to epic adventures or maybe a cheerful animation to something hysterically funny, we...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/aplause.jpg?itok=lMwW7zks
Applause Entertainment partners with Gurinder Chadha and Sunder Aaron

MUMBAI: With a strong focus on building an exciting and ambitious content slate that serves a diverse set of audiences, Applause Entertainment has rapidly emerged as one of the leading studios in India. An Aditya Birla Group venture, the content studio led by media veteran Sameer Nair has announced...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/sportskeeda.jpg?itok=BQrqjlhJ
Sportskeeda to launch an original interview series “Free Hit” with Sourav Ganguly, Kapil Dev, and Yuvraj Singh

Sportskeeda, India’s largest all-sports news website is all set to launch its original interview series “Free Hit”. The first-of-its-kind series FreeHit catches-up with legendary cricketers in their own homes, and listens-in as they narrate their journey of becoming what they are today. 

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/07/01/Raktim-Das_0.jpg?itok=Oy5L5CQe
TV9 appoints Raktim Das as COO of Studio9

Beefing up its management team and adding momentum to its pan-network digital expansion plans, TV9 Bharatvarsh announced the appointment of former Zee executive cluster head, innovation studio, and custom content Raktim Das as COO of its property Studio9.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required