Television

&pictures beats Movies OK on the digital platform

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/29/Movies%20OK.jpg?itok=-3Dzdss2

MUMBAI: The promise of &pictures being India’s first interactive Hindi movie channel is strengthened with the unique strategy adopted for the premiere of Chennai Express. The Chennai Express mania refuses to die garnering a staggering 5949 TVTs and propelled the channel to zoom ahead of competition. The Week 47 data issued by TAM reveals the following key highlights:-

&pictures zooms past competition with 112609 GVTs on CS4+, HSM levels

Source: TAM, wk 47, Cs4+, HSM

On the digital platform, &pictures has beaten Movies OK garnering 80129 GVTs

Source: TAM, wk 47, Cs4+, HSM

Chennai Express garners higher Time Spent than that of Boss on Colors



Source: TAM, wk 47, Cs4+, HSM

&pictures garners highest Time Spent in the Hindi Movie genre.

Source: TAM, wk 47, Cs4+, HSM

Chennai Express on &pictures also zips past popular primetime GEC shows like Big Boss, Nach Baliye, CID, KBC, Crime patrol Comedy Nights with Kapil



Source: TAM, wk 47, Cs4+, HSM

The channel had lined up an extensive and innovative marketing campaign including TV, Radio, Print, Outdoor, OOH and Cable for this big ticket premiere that aired on November 23rd. Putting across a differentiated digital strategy helped the channel touch the pulse of the youth through Facebook, Twitter and the blogging community.

The initiative of sending a reminder calls in Shah Rukh Khan’s Voice received a record breaking 153357 unique callers. Selecting four IndiBloggers to relive the journey that SRK and Deepika Padukone had done in the film is clearly a case of achieving success through customer-driven marketing innovation. The bloggers recreated the entire Chennai Express journey which engaged the audiences online. The same was supported by @AndPicturesIN to drive more conversations around the movie premiere. The activation which began on 18th November had four IndiBloggers (Karishma Rawat, Nandini Deka, Arvind Passey & Ramit Narang) travel via Chennai Express train from Mumbai to Rameshwaram. It proved to be an effective medium of getting the audience engaged with the blogging community who kept throwing them challenges enroute their journey. The link www.indiblogger.in/chennaiexpress had live updates from the 4 bloggers and they created record breaking conversations on twitter & Facebook.

Talking about the marketing strategy, Akash Chawla, ZEEL, National Channels, Marketing Head, said, “The rise of social media and the increasingly connected customer makes us continuously think out of the box to engage them in newer and interesting ways. By allowing our viewers to experience a film in person before they see it in their own homes, we ensured that &pictures is synonymous with quality and a channel that puts their viewers first. This innovation in the online space has reaped us the benefit across platforms. It has helped us to overcome existing and emerging challenges and set benchmarks which we look to break again in the near future.”

He adds, “Remarkably, the campaign saw an additional 500 tweets with #chennaiexpressandyou even after the film had premiered. The campaign successfully reached out to a whopping 1.4 unique Twitter users and received over 14 million impressions on Twitter. The impressions via IndiBlogger network was a staggering record 1 Million + and including the impressions generated by four bloggers traveling it comes to a whopping 6.6 million. Owing to the phenomenal response received by this activation, #chennaiexpressandyou was the most talked about topic on Twitter so much that we broke Twitter.”

&pictures marketing strategy for the premiere of Chennai Express was a unique blend of traditional and digital mediums with innovation and differentiation.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632831100933.jpg?itok=Jmrs-p17
MTV launches 'Memory Karaoke' to help people with Alzheimer’s

Mumbai: MTV in collaboration with Ogilvy has launched 'Memory Karaoke' - an initiative to help those living with early Alzheimer's cope with memory loss.  Emphasising how forgetting isn’t funny, 'Memory Karaoke' will feature four foot-tapping songs based on commonly forgotten information by those...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632828694248.jpg?itok=Y__WxfLA
IPRS launches awareness drive on music licensing

Mumbai: The Indian Performing Right Society (IPRS), India’s only copyright society representing authors, composers, and publishers of music is commencing a three-month-long campaign 'License Liya Kya' to educate music users on the different licensing needs and kinds of music licenses available.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632821266985.jpg?itok=DrHwORUG
Times Network to launch ET Now Swadesh on 4 October

Mumbai: Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page. The news broadcaster has unveiled a logo and tagline 'Badho Desh Ke Sath.' “We are thrilled at the launch...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632813517578.jpg?itok=_cgyhD9Y
GoQuest Media secures sales for two titles in Eastern Europe

Mumbai: Global independent content distributor GoQuest Media has secured sales for two titles in Eastern Europe. TV3 Group, a leading media house in the Baltics has acquired linear and on-demand rights for Go3, and Slovenian multimedia company Pro Plus has acquired SVOD rights for its digital...

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632807907244.jpg?itok=J5I5cZlg
'Mayaadweepam' returns on Zee Telugu starting 3 October

Mumbai: Zee Telugu has revived its kids reality show “Mayaadweepam” after seven years. The show will be led by Ohmkar as host along with fictional characters Pillamarriraju and Ontu Kannu Rakshasudu starting from 3 October at 9 p.m on Zee Telugu and Zee Telugu HD. This season’s sponsors include...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/rep.jpg?itok=iSn5jJjd
Republic Media Network organises its first-ever Social Media Summit

The potential for digital & social media in India is unmatched, from the perspective of creators, platforms, engines as well as the audience. To address India’s Social Media Powerhouse, Republic Media Network hosted the first edition of the ‘Social Media Summit.' The event will be telecast on...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/rajaraman-s.jpg?itok=R1c_qzsV
Rajaraman Sundaram appointed as business head of Colors Tamil

Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required