Techzone expands its music channel portfolio with MTunes

Techzone expands its music channel portfolio with MTunes


National, 20 June, 2013: The viewers and followers of MTunes HD will soon be able to access the content of their favorite Bollywood music channel on mobile. Techzone has inked a 2 year exclusive deal with MTunes HD for providing it with the digital platform for its content.

Through this deal, Techzone will be providing MTunes HD with SMS and CRBT services. This deal will let MTunes HD use Techzone?s shortcode 56060 for their promotional and interactive activities. MTunes HD will flash a CRBT and song download keyword for every single song that belongs to Techzone. Also, MTunes will create a WAP page and a WAPlet (A WAP icon that will rest on a handset post downloading it) which will showcase the WAP content of the movies which will be provided to MTunes HD by Techzone. Mtunes HD will also include a few of their own IP properties namely M Originals & whatever new they create in the future.

Commenting on the tie up, Mr. Naveen Bhandari, Managing Director, Techzone said, "Bollywood music thrives in the blood of the Indian audience and MTunes HD is one such music channel to provide pure, unadulterated Bollywood music in HD to the living rooms of the Indian audience, Our agreement with MTunes will ensure that this music which MTunes shares with you everyday is now accessible on your mobile handsets too. We wish to serve MTunes with a vast library of Bollywood content which can be accessed on mobile."

MTunes is the only channel that plays the latest & the biggest blockbusters songs of Bollywood 24*7, thus, giving a strong competition to the other music channels providing mixed music content. It has partnered with music labels and production houses for providing the latest HD quality Bollywood music content to its users. Through this deal, all this quality rich content will be available on mobile handsets of the users.

Speaking on the digitalization of music, Mr. Naveen Bhandari, Managing Director, Techzone said,"The Indian Bollywood music is experiencing a paradigm shift with 66% of internet users preferring digital music. With the Indian smartphone market growing at 65% annually, the Indian consumers is demanding more and more digitalized content. Techzone and MTunes are supportive and bullish to this change and we aim to serve our users with quality, rich and branded content for their consumption."

Commenting on the agreement, Mr. Saravanan , CEO of MTunes said," M Tunes HD that gives the television viewers Bollywood music as never seen before, in original HD and 5.1 surround sound , will open yet another opportunity for its viewers to carry the music what they watch on M Tunes, on the go. Our association with tech zone will facilitate our viewers to set the songs they watch on our channel as caller tunes and download them on their mobile. We are happy to associate with Techzone and are delighted to have taken a step further in reaching out to our viewers.

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